A weekly BROADcast that dives deep into hot topics in the business and marketing space. But it's definitely not your typical business podcast! There's no self-proclaimed girl bosses or cheap marketing hacks. Just some real talk on real topics. All with the goal of making marketing more responsible, ethical, sustainable, AND high impact.
This Boss-Babe Pyramid Wasn’t Built In A Day
We thought we’d close out our season with a light and breezy topic, but that didn’t feel authentic at all so instead we’re discussing the dark and stormy dynamics of multilevel marketing (MLM).Adding to our personal MLM experiences, we were honored to be joined by former Boss Babe Royal Topaz Queen herself, Emily Lynn Paulson, who is the author of “Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing". Together, we’ll examine the origins of the MLM business model, their shady recruitment tactics, and the promises of financial freedom that often lure individuals into these ventures. Furthermore, Emily shares the story of her exodus from the culture that she hopes will inspire others to break out and find freedom. Whether you’ve been involved with an MLM in the past or present, are a longtime skeptic, or are considering joining one, we hope Emily’s story will speak to you as much as it did to us. A big thanks to our friends, fans, and haters alike for a fantastic first season. We will, no doubt, be back in 2024 for more snark and hot takes from the digital marketing world and beyond!
Navigating the Age of Awareness
This week, Abhainn and Danielle explore a topic that's central not only to their marketing strategy consultations but also to their personal lives: awareness. Whether it's for a social media awareness campaign or championing a meaningful cause, recent years have witnessed a significant shift in how we perceive and prioritize awareness. Tune in to hear Abhainn once again face some friendly scrutiny for their scripting, but, more importantly, join Danielle and Abhainn as they delve into the pros and cons of our society's intense focus on awareness. They discuss how the rise of social media has placed additional pressures on everyday people to be aware, have an opinion, and immediately express it in order to be considered good global citizens.
You Expect Me To RTO Under These Conditions?! Haunted Office Buildings Of the US
Beyond the familiar horrors of the workplace - bad bosses, annoying co-workers and demanding deadlines with no end in sight - some people have unsettling experiences in the office that cannot be explained by Earthly logic. Years later, even after they’ve left their jobs, they still remember the offices that haunted them during long, lonely shifts.This week, Kaleigh and Abhainn regale the spooky tales of haunted office buildings in the US as well as discuss their own disconcerting stories and hot takes on ghouls, goblins, witchcraft, and wizardry. Tune in just in time for Spooky Szn if you are intrigued by the supernatural and when it shows up where we least expect it. Special shoutout to the ghost that muted Abhainn while they were talking about her - please don’t be mad at us!
From Turnt Up to Burnt Out: Why Work Feels So Hard Right Now
This week, your favorite trio of co-hosts embark on another journey into the strange and bewildering world of modern work culture, this time alongside the incomparable Dr. Han Ren (she/they). Dr. Ren is a licensed clinical and school psychologist, consultant, speaker and educator whose work is deeply rooted in liberation and anti-oppressive ideals, practicing from a justice-oriented, interpersonal, culturally-humble, and systems-informed framework.In this conversation, we dissect the elephant in the cubicle — burnout. We all know it, feel it, and do not love it, so we sat down to discuss some of the reasons why things feel so bad recently, and get some hot tips from Dr. Ren on how to escape the clutches of burnout without losing our last ounce of sanity. As a bonus, Abhainn gets clarity on what it means to be put “on the roof,” Danielle advocates for meditation before meetings, and Dr. Ren outs themself as someone who may or may not have watched some reality tv recently.
Here, Let Me Bing That For You: Google Is In It’s “Be Evil” Era
For years, Google has always stated it is the preferred search engine of users because they just provide a better service to users. Unfortunately for the tech behemoth, lawsuits varying from civil suits, class-action lawsuits, to a new case with the DOJ - is it just luck of a good product that has helped Google keep a global search engine market share was at 91.88%? This week on Target Snarket, Danielle and Kaleigh dive into Google’s most recent lawsuits and exposés to determine if “Don’t Be Evil” has been phased out in more ways than one as Google’s core value. Kaleigh highlights specifically what the Department of Justice is accusing Google of doing to manipulate the search market so their competitors couldn’t even come close to their results. In addition, Danielle has beef with Dax Shepard, Kaleigh’s retargeting ads are revealed, and we’ve come to a group decision that just because using “google” as a verb worked for this company, it may not work for *all* their competitors - but you can bing it for yourself.
No Giggity, (Delivery Apps) Got to Bag It Up
This week, Abhainn and Danielle take a peek into the gig economy - corporations like Uber, Lyft, DoorDash, Instacart - all of the major players that popped up over the last decade to make our lives easier and our pockets lighter. They chat about how these companies have historically been ethically ambiguous AND wholly unprofitable, begging the question - where is the gig economy heading, and how can we make sure that their innovation is combined with accountability?The news of Instacart going public is the star of the show, with Danielle and Abhainn dissecting the new CEO’s move to make Instacart an advertising platform. Will this move be the beginning of profitability for gig companies? Danielle also seizes a once-in-a-lifetime opportunity to create a metaphor universe for advertising platforms that (finally) all of us understand - you don’t want to miss it.
Informative and Hilarious
This show seriously hits all of the markers for me. It’s funny, captivating, well paced and I always leave with information I didn’t have before.
I don’t drive to increase my marketing chops, but I do strive to learn new words like “squicky”. Thank you Target Snarket.