TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms

Technology Business Research, Inc.
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Welcome to “TBR Talks: Decoding Strategies & Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs.

  1. 10 GIỜ TRƯỚC

    AI Delivery to Enterprise via Technology Alliances: Which Vendors Own Each Piece of the Transformation

    TBR Principal Analyst Boz Hristov joins “TBR Talks” to share his insights into how global systems integrators and management consultancies are partnering with ISVs, hyperscalers, model makers and OEMs to deliver solutions to enterprise.   Additionally, Patrick talks through industry specialization, permission to play, data management and transformation orchestration within the rapidly evolving AI marketplace.   Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Boz on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/boz-hristov-2b0589a/⁠⁠⁠⁠⁠⁠⁠⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    30 phút

  2. 26 THG 9

    AI in Strategy and Geopolitics at BCG Henderson Institute

    In this episode of “TBR Talks,” Senior Director David Martinez shares his point of view on key topics covered by his BCG Henderson Institute team, particularly regarding geopolitics and artificial intelligence. The BCG Henderson Institute is an internal think tank at Boston Consulting Group. David Zuluaga Martínez is a Senior Director at the Geopolitics & Society Lab, based in BCG’s Brooklyn office. Prior to his current role, David was a partner affiliated with BCG’s Public Sector practice. Previously, as an Alum Ambassador at the Tech & Biz Lab (2023-2024), he co-authored research on generative AI and, as an Alum Ambassador at the Strategy Lab (2021), on business resilience amid the COVID-19 pandemic and collective business action to address climate change. Since joining BCG in 2018, David has worked on strategy, operations and technology projects primarily for social impact and public sector organizations. His recent engagements include designing and operating an emergency food assistance program during the COVID-19 pandemic for one of the largest U.S. cities, leading the assessment of COVID’s economic impact for a large U.S. state, and conducting a strategic review of the procurement division of a large U.S. state. Prior to BCG David completed a PhD. in political theory at Princeton University. Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about David's work: o ⁠https://www.bcg.com/publications/2025/geopolitics-of-tech-is-hitting-all-companies⁠ o ⁠https://www.bcg.com/publications/2025/where-will-tomorrows-web-geniuses-go⁠ o ⁠https://www.bcg.com/publications/2024/how-ceos-navigate-new-geopolitics-of-genai Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with David on LinkedIn: https://www.linkedin.com/in/davidzuluagam/ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    34 phút

  3. 19 THG 9

    Ericsson’s AI Strategy: Business Intelligence at Scale

    Elizabeth Roberts, Global Head of Information Management at Ericsson, joins “TBR Talks” host Patrick Heffernan to share insights into what Ericsson is doing to leverage AI tools for internal knowledge management at the world’s leading telecom vendor.   With over 3,000 regular users, each of whom support different business groups, executives and field leaders, Ericsson’s Business Intelligence Center (BIC) has become a powerful use case of AI internally. Elizabeth shares the challenges with AI adoption, change management and the never-ending need for quick and correct intelligent answers to business questions.   Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about Darlene Wilson: ⁠https://www.darleneawilson.com/⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabethdroberts/ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    17 phút

  4. 11 THG 6 · NỘI DUNG TẶNG THÊM

    TBR Talks Bonus Episode: Hitachi Digital Services: IT/OT Convergence Across the Ecosystem

    IT, OT, plus AI — In a Season 3 bonus episode of “TBR Talks,” Principal Analyst Bozhidar Hristov and Principal Analyst and “TBR Talks” host Patrick Heffernan discuss Hitachi Digital’s view into Industry 5.0. Looking beyond the marketing spin of Industry 5.0, TBR’s analysts discuss how Hitachi Digital leverages its engineering expertise, industrial know-how and IT capabilities to bring solutions to the market with its partners. Listen and learn with TBR Talks! Insights from the Hitachi Digital Services summit on technology shifts and growth prospects in the IT and professional services sectors — Read full special report today Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Boz on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/boz-hristov-2b0589a/⁠⁠⁠⁠⁠⁠⁠⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    9 phút

  5. 30 THG 5

    Disruption Writ Large with Darlene Wilson, Executive & Technology Thought Leader

    Technology executive Darlene Wilson joins “TBR Talks” for a discussion on tech disruptions, business model evolutions and life as a technology expert. Darlene is a seasoned technical strategist with over 20 years of leadership experience at companies like Amazon Web Services, Whole Foods Market, and E*TRADE, where she has driven growth through both market- and customer-centric efforts. She is known for building high-performing teams, mentoring emerging leaders, and championing women in tech through roles like co-sponsoring the AWS Women’s Summit and participating in T200. A technology leader and veteran of many disruptions, including “as a Service” to cloud and AI, Darlene talks Amazon Web Services’ entrepreneurial start, the evolution of multivendor alliances and the ever-present consistency of change. Listen and learn with TBR Talks Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about Darlene Wilson: https://www.darleneawilson.com/ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Darlene on LinkedIn: https://www.linkedin.com/in/darlene-a-wilson/ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    29 phút

  6. 23 THG 5

    EY’s People Advisory Services: Diving Into a Critical Service Line

    In this episode of “TBR Talks,” Senior Analyst Kelly Lesiczka and Principal Analyst Boz Hristov share insights into EY’s People Advisory Services after their meeting with senior leadership and partners during a recent showcase of the service line. Additionally, Kelly, Boz and “TBR Talks” host Patrick Heffernan discuss how EY manages the critical aspect of people advisory in digital transformation within its partner model, how enterprise needs have changed post-pandemic, and how people advisory engagements fit within EY’s larger framework of services offerings. Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠ Connect with Kelly on LinkedIn: ⁠⁠https://www.linkedin.com/in/kellylesiczka/⁠⁠ Connect with Boz on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/boz-hristov-2b0589a/⁠⁠⁠⁠⁠⁠⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    22 phút

  7. 16 THG 5

    Diving Deeper into Global Systems Integrator Ecosystems: Geographic, Industry and Credentialing Data by Technology Partner

    Principal Analyst Boz Hristov and Analyst Alex Demeule join "TBR Talks" for an exclusive look at TBR’s Ecosystem Reports, which detail how the top global systems integrators (GSIs) most important technology partners — Amazon Web Services, Azure, Google Cloud Platform, SAP, Oracle, Workday, ServiceNow, Salesforce, Adobe — collaborate with integrators and consultancies. How many certified, trained staff do these practices bring to their partnerships within the most influential GSIs? How do they address migration and modernization efforts? How are they deploying AI solutions? TBR has been answering these critical questions for years, and Boz and Alex are excited to announce that upcoming publications will include the addition of geographic data cuts for Americas, EMEA and APAC. (Industry vertical cuts on the horizon as well!) Additionally, the trio will discuss the possibility of more analysis on partner perception of working with one another as well as the addition of more research on ISVs such as HubSpot. Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Boz on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/boz-hristov-2b0589a/⁠⁠ Connect with Alex on LinkedIn: ⁠⁠https://www.linkedin.com/in/alexanderddemeule/⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    29 phút

  8. 9 THG 5

    Global Trade Concerns: What’s Driving Labor Force Rationalization?

    In this episode of "TBR Talks", Principal Analyst Boz Hristov and Senior Analyst Kelly Lesiczka join Patrick for a discussion on the challenges occurring amid reductions in force and labor rationalization across the global tech marketplace. The pair, who specialize in digital transformation, ecosystems and management consulting research, also look at the trends and predictions TBR’s teams noted in 2023 and continue to observe in 2025 regarding anticipated reduction in and optimization of the labor pyramid within professional services and IT services vendors. Listen and learn with TBR Talks! Submit your Key Intelligence Questions for Patrick and his guests: ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3T9VZek⁠⁠⁠⁠⁠⁠⁠ Learn more about TBR at ⁠⁠⁠⁠⁠⁠⁠https://tbri.com/⁠⁠⁠⁠⁠⁠⁠ Connect with Patrick on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/patrick-heffernan-0b90785/⁠⁠⁠⁠⁠⁠ Connect with Kelly on LinkedIn: ⁠https://www.linkedin.com/in/kellylesiczka/⁠ Connect with Boz on LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/boz-hristov-2b0589a/⁠⁠⁠⁠⁠⁠⁠ TBR Talks is produced by Technology Business Research, Inc. Edited by Haley Demers Music by Burty Sounds via Pixabay Art by Amanda Hamilton Sy

    25 phút
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Welcome to “TBR Talks: Decoding Strategies & Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs.

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