This podcast is definitely a must for all marketing educators. Specifically, instructors looking to provide students with course content that is not only relevant, timely, and addresses digital marketing skills needed by employers. Through the podcast series, you are given an inside look into some of the higher eds most innovative and engaged marketing and digital marketing faculty. Each episode provides the listener with information that can be applied to your courses immediately. Topics include everything from creation of deliverables, to planning a course, how to best utilize various technical tools, every day happenings in the classroom, the progression of marketing to this new digital landscape, and what the future of marketing may hold. Instructors who teach social media, Internet marketing, content marketing, SEO/websites, digital marketing, and all of the variations in between should absolutely subscribe to this podcast as it gives a glimpse into both the theoretical and practical application of digital by leading experts.