Listen as we talk with influential florists, growers and flower industry professionals. Be notified when new podcast episodes are released and receive fun video tutorials when you sign up for our Pen Pal Club for free at www.teamflower.org
Celebrating a Love of Flowers with Derek Woodruff
In an industry where so many people begin their floral journey later, it is always a treat to chat with someone who has seen it all! Derek has been in the floral industry since the age of 16, and he has experience in almost every aspect.
From retail floristry to event design and everything in between, Derek has taken all of his knowledge and combined it with his passion for teaching to create an incredibly unique business model—a flower subscription box! He’s not only explaining how this works, but also chatting with us about how he’s navigated the changing industry landscape due to the global pandemic.
You’ll also hear about a few of the joys he finds in the floral industry. The first of these is a love for competition floristry! Derek is walking us through what it’s like to be in a floral competition (and boy does it sound exciting!).
The second joy Derek finds is in working with his particular consumers. His passion for encouraging floral first-timers and guiding them in creating something with flowers is contagious!
We dare you to not get all the feels while listening to this episode.
Floral underground is a regional subscription box service that sends flowers to the DIY consumer. They ship flowers all over the Great Lakes region and educate consumers on how to easily arrange with fresh flowers. Find them on Instagram at @floralunderground.
Building an Inclusive and Equitable Brand with The Wild Mother
Lauren Palmer from The Wild Mother joins Kelly for a sweet and necessary conversation about reframing one’s mind and business to be inclusive and equitable. You’ll hear tips from Lauren on how to go about acknowledging why one might experience shame and how to overcome it. You must hold to the belief that justice should prevail above all and continually ask, “What is the truth?” You’ll hear about genetic memory—what it is, how it works, and how to recognize and articulate your origin story.
3 Pillars of Business Organization for Florists
Andrea is a self-proclaimed “geek” when it comes to business organization. She is #goals. She’s put a lot of thought and effort into making her business as efficient as possible, and she’s sharing her three pillars of organization. It may sound like a lot, but these concepts, when they work together, will help you wrap your mind around how to systemize your business.
It has been quite a journey for Andrea over the past couple of years. In her vulnerability about the pause she’s taking on her business, she’s also giving some insight and pointers into what it might look like for others to pause their business too. Trust your gut. Have a realistic plan of what you hope to achieve in your “pause.”
Creating an Arbor with The Cottage Rose
In this episode, you’ll hear from Ferrell Richardson of The Cottage Rose. We’re diving right in as she describes her design process and moves to the topic of installations.
Ferrell is an architect turned florist and has so many translatable skills across the two industries. You’ll hear about some key things you need to consider mechanically when creating a large install. Ferrell is walking through how to create an arbor step by step, including a few tips on covering your mechanics.
The Cottage Rose is a boutique floral studio, specializing in Wedding & Event Florals, design, and custom installations. First and foremost, The Cottage Rose are designers and flowers are their medium. They feel a lot of love for the process of design and the way that each bloom lends us its beauty to create something unique and beautiful for every one of their clients. IG: @thecottagerose
The Business of a Flower Farm with Wildroot Flower Co.
With her background in horticulture, Lyndsay has so much knowledge to offer, and she’s here on the podcast to share some of it with us!
Lyndsay’s passionate about bringing agriculture to the community through various avenues, but her favorite is through their flower farm workshops. Lyndsay is chatting about what makes a flower farm workshop successful, as well as some marketing tips for getting the word out.
Wildroot Flower Co. usually has so much going on, so it’s imperative for them to stay organized amongst their team. Lyndsay is sharing a few things that have made a huge difference on the farm on the business side of things, from using Google Sheets to planning for the future. Finally, you’ll hear some practical growing tips from a pro!
Lyndsay is the owner of Wildroot Flower Co., a naturally grown cut flower farm located in the rolling hills of Southeast Ohio. Lyndsay is passionate about connecting her community with nature and filling lives with more beauty. We share our flowers through our seasonal U-Pick, on farm workshops, and event design. We also sell our flowers at our local farmer's markets, grocery stores, and through our CSA. Give Lyndsay a follow on Instagram @wildroot_flowerco and on Facebook @wildrootblooms!
Big Floristry in a Small Town with Patience Pickner
Joining Kelly today is Patience Pickner from the small town of Chamberlain in South Dakota! Even though her business is located in a small town, it has grown in size and popularity over the years. She’s here sharing what’s unique about her business and how the world of flowers is truly a “small” one.
You’ll hear the principles of a good business as well as tips on how you can incorporate them in your own floral venture. Patience is also chatting about some of her design knowledge—from the systems needed to create 20 centerpieces to sympathy work to color theory. You’ll find it all (and more!) right here on the Team Flower Podcast!
Patience is a floral artist and decor diva! The Picket Fence is a full-service flower shop. They're known for their nature-inspired floral designs and their romantic wedding work. They are also known across the state for their huge selection of home decor and home accents—every style, every trend, they've got it! Check out their unique business at their website or on social media @picketfencesd.
Love the education we get from Team Flower!!
I love Team Flower and everything about it! What Kelly and her team are doing to educate and inform us is encouraging, informative, and community-building! Thank you to all of Team Flower! Keep the podcasts coming!
So happy to find
Always a great conversation.
I’m so glad I found this podcast! It’s just what I needed, when I needed it most. I’m just starting my small flower farm business journey. After 30 years I’m trading emergency medicine for flower therapy, at such a strange, unpredictable time. My family & friends think I’m crazy! Thank you so much for encouraging me to follow my dreams!!! 💚