Teaming Up with THP

The Hodges Partnership

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MARKETING
UPDATED MONTHLY

Teaming Up with THP

Each month, The Hodges Partnership and friends engage in conversation on a specific topic from across the public relations, communications and marketing industries.

OCT 15

Hispanic Communications with Adriana Velasquez

In this episode, Alejandro Leon and Adriana Velasquez discuss the nuances of Hispanic communications in honor of Hispanic Heritage Month. Adriana, born in Lima, Peru, and Alejandro, from Fort Lauderdale, Florida with roots in Colombia, share their experiences with bilingualism, cultural differences and how that all ties into marketing and communication. Episode Highlights Bilingualism and Spanglish Nuances with translations and origins of audience Matching the tactic to the audience This is a great episode for any communicator or marketer that simply translated some copy into Spanish and called it a day. Related Links Growth “Relying on Spanish alone does not ensure your brand is making an impact” - Adweek “Campaign takes aim at brands for ‘Latino coating’” - Axios

30 min
OCT 1

The Art of Political Reporting with Ryan Nobles

In this exciting episode of Teaming Up, Sean Ryan connects with Ryan Nobles, who shares his journey through the world of journalism — detailing his career from local news in Utica, NY, to covering major political events for CNN and NBC. He reflects on the evolution of political reporting, the challenges posed by misinformation and the importance of building relationships in journalism. Nobles also recounts memorable interviews and experiences that shaped his career, emphasizing the significance of ambition and adaptability in the fast-paced media landscape. Episode Highlights How 9/11 helped to shape Nobles’ beat The depth and breadth of political events Nobles’ has covered The importance of relationship building in journalism The role local news plays in the field of journalism Related Links Politico’s 2011 Roundup of Political Bloggers, featuring Nobles, DecisionVirginia and WWBT Ryan Nobles on X Ryan Nobles on Instagram Ryan Nobles' NBC News reporting

32 min
SEP 23

Professional Development with Amy Baril

In this episode of Teaming Up, Greg Surber, APR, is joined by Amy Baril to talk about their respective professional development organizations, how the two organizations collaborate in Richmond and the importance these organizations play in the personal and professional development of its members. Surber is the incoming president of PRSA Richmond and Baril is the current president of AMA Richmond. Episode Highlights Overview of Richmond’s top professional development organizations for marketing and public relations Compare and contrast between AMA Richmond and PRSA Richmond How the organizations prepare individuals for an evolving workforce Benefits of board engagement beyond general membership This is a longer episode, but it was too good to cut. The conversation weaves between the two organizations and hits on everything from artificial intelligence to mental health and advice for new members – regardless of which organization is a better fit for you. ** ** Related Links PRSA Richmond Chapter AMA Richmond Chapter

34 min
SEP 6 · BONUS

Bring Your Kid to Work Day with The Hodgettes

In this special bonus episode, we’ve compiled some of the soundbites from our interview sessions with the kids of Hodgers during our inaugural Bring Your Kid to Work Day. You’ll hear from kiddos between the ages of 2 and 16 talking about their favorite things and taking guesses about what exactly it is their parents do. Episode Highlights You’ll find out Ben Ryan’s favorite snack Harper Ryan’s dream super power will melt your heart Owen Surber wins the prize for most accurate guess of what Dad does We’ll learn Penny Ocampo and Eva Surber’s favorite weekend activities Nora O’Bar confesses whose cheeks she wants to squeeze Henry Prentice draws parallels to soccer interviews Is it our most polished episode? No, but what do you expect with the median age of our guests is 6.5?

8 min
AUG 14

Email Marketing with Megan Wilson

In this episode of Teaming Up, Amanda Christian is joined by Megan Wilson, creative director of Sweet Talk Strategy, to talk about the evolution of email marketing and why it’s a critical channel for communicators. The episode highlights the affordability of email marketing and positions it as a safer channel for marketing compared to social media (both in trust and reachability). Episode Highlights The evolution and business of email marketing Work smarter, not harder by leveraging automated workflows Email marketing can be as simple or as complicated; cost-effective or expensive as you want it to be Tips for writing engaging headlines and body copy Wilson has 15 years of experience in marketing, which includes social media, email marketing, fundraising, public relations, influencer management, web development and more. She even details how some of her own business and experience has intersected with Hodges in the past. Related Links Sweet Talk Strategy Facebook Megan Wilson LinkedIn Mailchimp

27 min
JUL 17

The Intersection of Digital Marketing and PR with Brian Forrester

In this episode of Teaming Up, Casey Prentice sits down with Brian Forrester, CEO and co-founder of Workshop Digital, to explore the evolving landscape of digital marketing and its connection to public relations. The episode highlights the importance of integrating brand storytelling, strategic execution and data analysis to create successful digital marketing campaigns that resonate with target audiences and drive measurable result. Episode Highlights: What is digital marketing, and how does that vary based on your organization? How do you balance brand language with digital language (or how do you balance your brand voice with how people are searching for you online)? How does analytics shape our digital marketing strategies? Forrester will also close the episode with a couple of key takeaways for both budding digital marketers and clients looking to learn more about digital marketing. Related Links · Workshop Digital · Google Analytics certification

26 min
JUN 12

Knowing Your Audience with Melanin Monroe

In episode 28 of Teaming Up, Michaela Mishoe is joined by Melanin Monroe, drag entertainer and event host, to discuss similarities between drag performance and PR. Our Pride Month episode delves into commonalities in our work and echoes a point we’ve made time and time again about authenticity. This is an episode you won’t want to miss. Episode Highlights: Reading the Room — You can’t just expect to deliver the same message, the same way, every time and have it land the same way. Whether drag performing or media relations, you need to tailor your approach and style to match the person on the receiving end. Confidence — Spoiler alert. You’re not going to crush it your first time. You may have some social media fails, just like you may have some really stiff performances. The key is practice and continual learning and growing to build up that inner confidence. Important of Pride and Authenticity — There is so much realness and personal connection you can bring to the table when you’re being your authentic self. If something feels like an inauthentic performance (or media pitch), it’s going to be at your detriment. Being who you are can go a long way in selling and delivering your message. Are you loving Melanin? You can catch her every Friday at 11 p.m. at Papi’s. And just around the corner, you can catch her on June 22 at Harry’s Drag Brunch and Pride Crawl Rooftop Party. Related Links Melanin Monroe’s Instagram (show information and booking inquires) Details for Harry’s at the Hofheimer events Papi’s Instagram

17 min
MAY 15

Cookies and Cookies with Lilie Malaeb

In episode 27 of Teaming Up, Paulyn Ocampo teams up with Lilie Malaeb to explore the intriguing world of cookies, both edible and digital. While munching on a variety of cookies from Crumbl, they delve into how digital cookies play a crucial role in advertising and the implications of upcoming changes in digital privacy. Episode Highlights: Understanding Digital Cookies: They discuss the function of first-party cookies in enhancing user experience and the extensive use of third-party cookies in tracking and advertising across the web. Impact of Third-Party Cookie Deprecation: Lily explains the consequences for advertisers with the phasing out of third-party cookies, emphasizing the challenges in tracking and targeted advertising. Adapting Marketing Strategies: The conversation covers strategies for adapting to the loss of third-party cookies, highlighting the shift towards first-party data and consent-based marketing. Emerging Technologies: They discuss new technologies like Google’s Privacy Sandbox and server-side tagging, which could help mitigate the impact of losing third-party cookies while respecting user privacy. Paulyn and Lily’s discussion provides valuable insights into the significant shifts occurring in the digital advertising landscape, making this episode a must-listen for marketers and anyone interested in the future of online privacy and advertising. Related Links Google's Third-Party Cookie Ban Explained (Vox) Google's Privacy Sandbox (Wikipedia) What is Consent-Based Marketing? (activeprospect)

17 min

TRAILER

Teaming Up Trailer

Episode Notes Teaming Up brings together The Hodges Partnership staffers in conversation on topics of interest to PR, social media and content marketing professionals. New shows of this limited series will release monthly. In this preview, THP CEO Jon Newman is joined by Account Strategist Casey Prentice to discuss the upcoming episodes. Subscribe or Follow in your favorite podcast app to get new episodes as they're released, or visit our YouTube page to see video versions. Follow us on Facebook, Instagram, LinkedIn or Twitter for more.

05/07/2021

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Each month, The Hodges Partnership and friends engage in conversation on a specific topic from across the public relations, communications and marketing industries.

Creator

The Hodges Partnership
Years Active

2021 - 2024
Episodes

37
Rating

Clean
Copyright

© 2021 The Hodges Partnership
Show Website

Teaming Up with THP