Signed

ITBroker.com
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The IT market is built for sellers, not buyers. That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one. Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked. Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it. If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you. New episodes weekly. An ITBroker.com podcast.

  1. Why Companies Spend Millions on Data (And Still Get No Value)

    26 FEB

    Why Companies Spend Millions on Data (And Still Get No Value)

    Max Clark is joined by Ed Bailey, Field CISO at Cribl, to discuss why many companies invest heavily in collecting data but struggle to turn it into meaningful outcomes. They explore common mistakes in data strategy, the gap between tools and skills, and what organizations should consider before collecting more data. What you’ll learn: Why companies are spending millions collecting data without clear outcomesThe gap between data collection and real decision-makingHow tools, skills, and strategy need to alignWhy collecting more data doesn’t automatically create valueQuestions leaders should ask before expanding their data footprintHow to rethink data strategy to support real business results Guest: Ed Bailey, Field CISO at Cribl Cribl Website: https://cribl.io Ed LinkedIn: https://www.linkedin.com/in/baileyedward/ Cribl LinkedIn: https://www.linkedin.com/company/cribl/ Cribl X: https://x.com/cribl_ioWebsite: https://cribl.io

    1 h 11 min
  2. From 400 Calls in Queue to Zero Hold Time

    12 FEB

    From 400 Calls in Queue to Zero Hold Time

    What happens when your contact center hits peak demand… and the queue explodes? In this episode, Max sits down with Michael Cibelli (PolyAI) to break down how one major brand went from 400+ callers waiting in queue to zero hold time—without wrecking customer experience. You’ll learn why traditional IVR trees (“Press 1 for…”) fail, what replaces them, and how modern Voice AI can contain calls end-to-end (not just “deflect” them). They also unpack the real-world risks—like AI hallucinations, compliance in regulated industries, and why context transfer matters more than most CX teams realize. What you’ll learn: Why IVR systems create customer rage (and broken experiences)The difference between call deflection vs call containmentHow Voice AI scales CX without scaling headcountHow to prevent “repeat yourself” transfers that destroy trustThe hidden cost of agent churn + seasonal hiringWhy BPOs are paying attention to Voice AI right nowHow analytics from customer calls can unlock real business ROIIf you’re leading CX, operations, IT, or customer support—this is the playbook for building a contact center that stays fast, consistent, and on-brand when demand spikes. 🎧 Subscribe for more conversations on IT, CX, AI, and operational leverage.

    1 h 6 min
  3. Why Contact Center AI Projects Fail After the Demo

    8 ENE

    Why Contact Center AI Projects Fail After the Demo

    The demo was perfect. Then deployment happened. If your contact center AI “worked” in a pilot but fell apart in production - this episode explains why. Max Clark sits down with Jim K. Tennant (VP, Channel Sales at Observe.AI) to unpack the real reasons contact center AI projects fail after approval: weak data foundations, missing guardrails, messy knowledge sources, agent adoption breakdowns, and bots that can’t recover when customers go off-script. They also dig into what actually works—call analytics → automated QA → agent assist → targeted automation, and how to reduce churn and handle time without wrecking CSAT. Watch this before your AI pilot turns into an expensive failure.

    1 h 13 min
  4. The Azure Bill That Ended Cloud

    11/12/2025

    The Azure Bill That Ended Cloud

    What if the real problem isn’t Azure… it’s putting the wrong workloads there? In this episode, Max Clark sits down with William Sellers, Solutions Architect at DartPoints, to dissect a real-world migration from the energy sector: an internal research app that went into Azure “to move fast,” scaled to nearly $30K/month, and finally forced leadership to draw a line. You’ll hear how technical debt, predictable workloads, and opaque vCPU economics quietly turned a good idea into an unsustainable cloud bill—and what it actually took to unwind it. They break down: Why predictable, IaaS-style workloads get financially punished in hyperscale cloudHow finance, infrastructure, and application owners finally aligned around leaving AzureThe real definition of “minimal downtime” when you’re moving a 100+ TB VM and a Zerto bug derails your planHow DartPoints used private cloud to stabilize costs, simplify billing, and reduce complexityWhat VMware/Broadcom uncertainty really means for platform decisions—and why many teams now say, “we don’t care about the hypervisor; just make the VMs run.”If you’re responsible for infrastructure spend and you haven’t evaluated whether your workloads belong in Azure, you’re already behind.This episode gives you the decision framework, the warning signs, and the migration realities—so you don’t end up defending a runaway cloud bill with no exit plan.

    52 min
  5. DSPM vs DLP: The Data Blind Spots Killing Your Cloud Security

    20/11/2025

    DSPM vs DLP: The Data Blind Spots Killing Your Cloud Security

    If you’re betting on “the cloud is secure” and a few DLP rules to save you, you’re exposed. Most breaches aren’t a tool failure, they’re a visibility failure. You can’t protect data you can’t see. In this episode, Max Clark sits down with Sirena Ong from Secuvvy to break down Data Security Posture Management (DSPM): what it is, how it differs from DLP, and why every CISO is suddenly waking up to data blind spots across SaaS, cloud, endpoints, and AI workloads. They dig into: Why “shared responsibility” and cloud-native tools still leave massive data visibility gapsThe real difference between DSPM (data at rest) and DLP (data in motion)—and why you need bothHow sensitive data quietly sprawls across SaaS, file shares, endpoints, Snowflake, and AI training pipelinesUsing DSPM to quantify risk, justify security budget, and avoid getting crushed on cyber insuranceWhat actually happens when you run DSPM in a 1,000-user environment for the first time (yes, you will find things you don’t like)If you own cloud, data, or security risk, this isn’t optional anymore.What you don’t know about your data will hurt you—get visibility before it becomes a board-level incident.

    1 h 6 min
  6. Inside the Network That Prevented Prison Riots

    06/11/2025

    Inside the Network That Prevented Prison Riots

    You know that moment when the alerts start flooding in, and your entire network goes dark?Systems down. Phones silent. Operations frozen.Now imagine that happening inside a prison. Six hundred of them. One outage away from chaos. In this conversation, Max Clark sits down with Oliver Maxwell from APX Net, Inc who had to build a network that literally keeps the peace. They get into what happens when multi-carrier complexity meets mission-critical uptime, how “better internet” became a safety system, and the hard lessons from running connectivity in places most carriers won’t touch.  Here’s the uncomfortable truth: the problems you’re managing today might not cause riots — but they could still cost you everything when the network fails.  ⚡ Don’t scroll past this one — the next outage you prevent might be your own.

    1 h 5 min
  7. Why This School Ditched Cisco and Saved $250K

    23/10/2025

    Why This School Ditched Cisco and Saved $250K

    Ever feel trapped in the endless cycle of network refreshes, license renewals, and “surprise” upgrade costs?You’re not alone. One school faced the same uphill battle and decided to break free. The result? A $250K turnaround and a totally new way of thinking about IT infrastructure. In this episode, Max Clark sits down with Francisco Tello, Senior Sales Engineer at Meter, to unpack how a forward-thinking school ditched legacy networking gear and discovered a utility-style model that just works. They dive deep into why the traditional CapEx approach to networking is broken, what “network-as-a-service” really means, and how simplifying infrastructure can transform budgets, uptime, and sanity. If you’ve ever asked yourself, “There has to be a better way to do this,”—this is that conversation.Watch now and see how this shift could change how your organization builds and runs its network.

    1 h 11 min
  8. How Do You Convince the Board to Fund Security?

    09/10/2025

    How Do You Convince the Board to Fund Security?

    You know the risks. The board knows the budget. So how do you bridge the gap? For most IT and security leaders, convincing executives to prioritize security is the toughest job they face. In this episode, Max Clark sits down with Alejandro Ziegenhirt, Sr. Manager of InfoSec & DevOps at OfferUp, to unpack the real-world struggle of funding security. From cloud myths to phishing to why ROI arguments usually fall flat, Alejandro shares battle-tested ways to communicate risk in dollars and keep leadership listening. Don’t wait for a breach to prove your point. Hit play and find out how to frame security in a way that executives can’t ignore.

    1 h 20 min
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The IT market is built for sellers, not buyers. That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one. Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked. Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it. If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you. New episodes weekly. An ITBroker.com podcast.

Información

  • Creador
    ITBroker.com
  • Años de actividad
    2020 - 2026
  • Episodios
    202
  • Clasificación
    Apto
  • Copyright
    © 2020–2026 Information Technology Broker LLC
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