Tech for Founder Podcast with Panida Wayrojpitak

Panida Wayrojpitak
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Conversations and insights for non-technical founders who want to build with clarity — not overwhelm. Featuring YC-backed founders, Techstars alumni, and real early-stage builders. Get founder-friendly tech insights: https://techforfounder.com Business: panida@techforfounder.com Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.

  1. 4D AGO

    #87 - How $3M Companies Are Built: A Simple Framework You Can Use Today. | Omer A Rana

    Clarity for non-technical founders → https://techforfounder.com/(My main hub. Practical insights, no overwhelm.)In this episode, Omer A Rana, a renowned strategist and co-founder of Action Labs, reveals the power of storytelling in driving business growth. A two-time Stevie Award winner, Omer breaks down his unique storytelling framework that emphasizes understanding the root problem and creating a compelling narrative. He discusses the importance of emotional and psychological connections, consumer behavior, and how storytelling transcends across various industries from FinTech to luxury hospitality. Omer also shares insights on the emotional challenges of entrepreneurship and the necessity of having a strong support system. Perfect for founders, marketers, and anyone interested in leveraging storytelling for business success.(00:00) Introduction to Omer A Rana and His Success(00:17) The Importance of Storytelling in Product Development(00:51) Understanding Client Needs and Building Personas(01:35) Creating a Cohesive Brand Narrative(02:25) Measuring Success and Adapting Strategies(03:04) The Role of Narrative in Marketing(07:39) Building a Strong Team and Organizational Structure(12:06) Challenges and Rewards of Entrepreneurship(13:42) Surround Yourself with Smarter People(14:30) Common Mistakes in Storytelling(15:14) The Importance of Customer Feedback(17:46) Cultural Differences in Storytelling(19:24) Validating Your Business Idea(21:59) Overcoming the Fear of Failure(23:10) Emotional Resilience for Founders(26:06) Conclusion and Final ThoughtsMore About Omer A Rana:Linkedin: https://www.linkedin.com/in/omer-a-rana/Follow for more founder insights:LinkedIn → https://www.linkedin.com/in/panidawayrojpitak/Instagram → https://www.instagram.com/panidawayrojpitak/YouTube → https://www.youtube.com/@PanidaWayrojpitakListen on your preferred podcast app:https://podcasters.spotify.com/pod/show/techforfounderBusiness inquiries & guest bookings:panida@techforfounder.comDisclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, health, or business advice; we are not liable for any decisions or actions taken based on our discussions.© Copyright Panida Wayrojpitak 2026.

    27 min

  2. JAN 15

    #86 - How to Build a Premium Skincare Brand Without Playing the Marketing Game | Dr. Ebru Karpuzoglu

    Clarity for non-technical founders → https://techforfounder.com/(My main hub. Practical insights, no overwhelm.) In this episode of Tech for Founder Podcast, we talk with Dr. Ebru Karpuzoglu, an entrepreneur who transitioned from a 20-year career in immunology to the skincare industry. Dr. Ebru shares insights on inflammation, the pitfalls of generalizing science, and the crucial balance between maintaining scientific integrity and running a business. She also discusses the challenges and benefits of bootstrapping a skincare brand, the critical importance of high-quality ingredients, and the satisfaction of seeing immediate efficacy in formulations. With personal anecdotes and professional expertise, Dr. Ebru offers a comprehensive view of what it takes to create a skincare product that truly works. (00:00) The Cost of Marketing in Skincare (00:21) The Science Behind Skincare Innovation (01:05) Dealing with Copycats in the Industry (01:31) Transition from Science to Entrepreneurship (02:39) Understanding Inflammation in Skincare (04:39) Challenges of Formulating Effective Products (07:04) Balancing Science, Business, and Personal Life (09:43) The Reality of Bootstrapping a Skincare Brand (10:57) The True Cost of Cheap Skincare Products (12:14) Conclusion and Final Thoughts More about Dr. Ebru Karpuzoglu: Linkedin → https://www.linkedin.com/in/ebrukarpuzoglu/ Follow for more founder insights: LinkedIn → https://www.linkedin.com/in/panidawayrojpitak/ Instagram → https://www.instagram.com/panidawayrojpitak/ YouTube → https://www.youtube.com/@PanidaWayrojpitak Listen on your preferred podcast app:https://podcasters.spotify.com/pod/show/techforfounder Business inquiries & guest bookings:panida@techforfounder.com Disclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, health, or business advice; we are not liable for any decisions or actions taken based on our discussions. © Copyright Panida Wayrojpitak 2026.

    12 min

  3. 11/12/2025

    #85 - What Founders Get Wrong About Growth (and How to Fix It)

    Build faster, launch smarter: https://techforfounder.com/In this episode of Tech for Founder Podcast, Panida Wayrojpitak chats with growth expert Patrika Alis Cheston, who specializes in helping startups grow sustainably without burning through their budgets. Patrika discusses the pitfalls of chasing growth too aggressively and emphasizes the importance of building a solid brand foundation, understanding founder and brand values, and maintaining a human connection in marketing strategies. She shares real-world examples and practical advice from her corporate experience and highlights the importance of process and sustainability in long-term success. Patrika also explores the advantages of creator-led growth strategies and the challenges founders face in building personal brands. Tune in to learn actionable insights that can help your startup thrive.(00:00) Introduction: The Pitfalls of Startup Growth(00:15) Guest Introduction: Meet Patrika Alis Cheston(00:20) Common Mistakes: Burning Cash on Big Campaigns(00:41) Importance of Brand and Founder Values(01:18) Patrika's Corporate Journey and Realizations(02:13) The Value of Process in Scaling(02:35) Making Boring Products Stand Out(04:25) Human Connection vs. Professionalism(05:14) The Role of Founders in Brand Building(07:10) Sustainable Growth Strategies(08:13) Top Rules for Creator-Led Growth(09:10) Overcoming Fear of Failure(10:08) Future Growth Strategies: AI and Human Connection(10:57) Conclusion: Final ThoughtsMore about Patrika Alis Cheston: Linkedin: https://www.linkedin.com/in/patrikaalischeston/More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow on Instagram: https://www.instagram.com/panidawayrojpitak/Follow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounderFor business inquiries & guest bookings: panida@techforfounder.comDisclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, or business advice; we are not liable for any decisions or actions taken based on our discussions.© Copyright Panida Wayrojpitak 2025.

    11 min

  4. 10/30/2025

    #84 - Outsmart Every AI Scam in 20 Minutes

    Build faster, launch smarter: https://techforfounder.com/ In this episode of Tech for Founder Podcast, we dive deep into the world of cybersecurity and the fight against cyber crime, with Craig Taylor, Founder of CyberHoot. Craig discusses the substantial financial impact of cyber crime, which has become the third-largest economy in the world, and poses realistic approaches to mitigate these threats. He stresses the importance of using psychology and positive reinforcement over punishment to train individuals to outsmart AI-driven scams. Through real-world examples and innovative techniques, Taylor explains how CyberHoot is creating a more engaging and effective cybersecurity training environment. Tune in to learn how to make cybersecurity fun, improve employee engagement, and harness the power of AI both defensively and operationally. (00:00) Introduction to Cybersecurity and Cyber Crime(00:32) Guest Introduction: Craig Taylor(00:44) Real-Life AI Scam Example(01:42) Understanding Phishing Attacks(03:37) Responding to Phishing Emails(04:50) Cybersecurity for Business Owners(07:05) Positive Reinforcement in Cybersecurity Training(07:42) CyberHoot's Approach to Cyber Literacy(14:07) Importance of Password Hygiene(16:34) The Role of AI in Cybersecurity(18:52) Craig Taylor's Journey to Founding CyberHoot(20:47) Conclusion and Final Thoughts More about Craig Taylor:Linkedin: https://www.linkedin.com/in/craigmtaylor/ More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow on Instagram: https://www.instagram.com/panidawayrojpitak/Follow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder For business inquiries & guest bookings: panida@techforfounder.com Disclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, or business advice; we are not liable for any decisions or actions taken based on our discussions. © Copyright Panida Wayrojpitak 2025.

    21 min

  5. 10/15/2025

    #83 - How an Unexpected Idea Made $1M in a Year

    Build faster, launch smarter: https://techforfounder.com/ In this episode of Tech for Founder Podcast, we sit down with the founder of Sheets & Giggles, who shares the journey of launching a unique bedsheets company that went from a spontaneous business idea during a movie night to a successful brand making over a million dollars in its first year. He discusses the initial spark of inspiration, the strategies behind their successful crowdfunding campaign, and the challenges faced in the early stages. Tune in for insights on using humor in branding, the impact of AI on business, the importance of mentorship, and tips for disrupting traditional industries. (00:00) The Birth of Sheets and Giggles(00:42) The Business Model and Initial Inspiration(03:21) Launching the Crowdfunding Campaign(05:00) Leveraging AI in Business(14:36) Challenges and Growth in the First Year(17:11) The Importance of Mentorship(23:16) Advice for Aspiring Founders(26:48) The Future of Entrepreneurship with AI(27:26) Conclusion and Final Thoughts More about Colin McIntoshLinkedin: https://www.linkedin.com/in/colindmcintosh/ More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow on Instagram: https://www.instagram.com/panidawayrojpitak/Follow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder For business inquiries & guest bookings: panida@techforfounder.com Disclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, or business advice; we are not liable for any decisions or actions taken based on our discussions. © Copyright Panida Wayrojpitak 2025.

    28 min

  6. 09/16/2025

    #82 - TEDx Professor: Nice CEOs Actually Win More

    Build faster, launch smarter: https://techforfounder.com/TEDx Speaker and Professor discusses why Nice CEOs Actually Win More! Watch to unlock the future of business with compassion! In this episode of Tech for Founder Podcast, Professor Bruno Cignacco—TEDx speaker, bestselling author, and international business advisor—reveals how compassionate leadership and human-centered strategies can give your company a competitive edge, even in an AI-driven world. Discover actionable insights on balancing technology with empathy, building loyal teams and customers, and creating sustainable business growth. Perfect for leaders, entrepreneurs, and anyone interested in AI, business innovation, and workplace culture.(00:00) High Tech vs. High Touch: The Human Advantage(01:10) Meet Professor Bruno Cignacco: Expertise & Mission(02:50) Compassion in Action: The Science Behind Success(05:20) Generosity & Gratitude: Building Positive Business Cycles(08:00) AI, Automation, and the Need for Human Connection(10:40) Win-Win Relationships: The Foundation of Sustainable Business(14:00) Employee Wellbeing: Meeting Multidimensional Needs(18:00) Compassionate Workplaces: Culture, Retention & Innovation(24:00) Trends: Triple Bottom Line & Authentic Social Impact(28:00) Practical Tips: Embedding Compassion in Business PracticesDon’t forget to like, comment, and subscribe for more insights on AI, business strategy, and leadership!More about Professor Bruno Cignacco:https://www.linkedin.com/in/dr-bruno-roque-cignacco-sfhea-0609317/More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow on Instagram: https://www.instagram.com/panidawayrojpitak/Follow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounderFor business inquiries & guest bookings: panida@techforfounder.comDisclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, or business advice; we are not liable for any decisions or actions taken based on our discussions.© Copyright Panida Wayrojpitak 2025.

    47 min

  7. 09/08/2025

    #81- The One AI Rule That Separates Winners from Losers

    Build faster, launch smarter: https://techforfounder.com/Join Liam O'Neill, Managing Director at BPMD on Tech for Founder Podcast, as he reveals proven strategies for successful AI adoption, digital transformation, and process improvement in business. This episode covers actionable insights on AI strategy, RPA (Robotic Process Automation), intelligent document processing (IDP), overcoming data and risk challenges, building change maker teams, and driving operational excellence. Learn how leading organizations avoid common AI pitfalls, leverage process modeling, and grow internal talent to future-proof their business. Perfect for founders, business leaders, and tech enthusiasts seeking expert advice on making artificial intelligence work in the real world.(00:00) Introduction(00:11) Meet Liam O'Neill & The AI Hype(01:19) Lessons from RPA and Tech Hype Cycles(03:14) Building Robust Systems Before AI(05:00) Intelligent Document Processing (IDP) in Action(07:21) AI as a Tool, Not the Value Proposition(09:30) Integrating AI: Key Milestones & Obstacles(12:00) Process Modeling for AI Success(15:20) The Future of AI & Process Improvement(19:00) Final Advice & Closing ThoughtsMore about Liam: https://www.linkedin.com/in/l-oneill/More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow on Instagram: https://www.instagram.com/panidawayrojpitak/Follow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounderFor business inquiries & guest bookings: panida@techforfounder.comDisclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, or business advice; we are not liable for any decisions or actions taken based on our discussions.© Copyright Panida Wayrojpitak 2025.

    28 min

  8. 08/26/2025

    #80 - She Went From Planning Weddings... to Disrupting a $323B Industry

    Build faster, launch smarter: https://techforfounder.com/Join us as we dive into the journey of Virginia Frischkorn, founder of Partytrick, who transitioned from planning luxurious weddings to disrupting the $323 billion event industry with innovative event tech. Learn about the challenges of moving from a service-based business to a tech startup, her passion for creating meaningful experiences, and how Partytrick makes event planning accessible and scalable. Discover the core features of Partytrick, stories of fostering genuine connections, the biggest misconceptions about event planning, and Virginia's advice for aspiring founders in tech. (00:00) The Stressful World of Event Planning (00:20) From Luxurious Weddings to Partytrick (01:01) The Birth of Party Trick (01:26) Who is Party Trick For? (02:17) Challenges of Transitioning to a Tech Startup (02:43) The Reality of Tech Development (04:42) Fostering Genuine Connections (08:15) Balancing Efficiency and Memorable Experiences (12:14) The Misconceptions of Event Planning (16:15) Navigating the Entrepreneurial Journey (18:40) Advice for Aspiring Founders (19:42) Conclusion and Final Thoughts About Virginia Frischkorn: Linkedin: https://www.linkedin.com/in/virginiatfrischkorn/More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow on Instagram: https://www.instagram.com/panidawayrojpitak/Follow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounderFor business inquiries & guest bookings: panida@techforfounder.comDisclaimer: This podcast provides educational content only and is not a substitute for professional, legal, financial, or business advice; we are not liable for any decisions or actions taken based on our discussions.© Copyright Panida Wayrojpitak 2025.

    20 min
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About

Conversations and insights for non-technical founders who want to build with clarity — not overwhelm. Featuring YC-backed founders, Techstars alumni, and real early-stage builders. Get founder-friendly tech insights: https://techforfounder.com Business: panida@techforfounder.com Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.

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