Tech on Toast, The Hospitality Tech Podcast

Chris Fletcher

Connecting hospitality with the tech that makes it better. Hosted by Chris Fletcher — former operator, now tech matchmaker — Tech on Toast brings you sharp, unfiltered conversations with the people shaping hospitality’s future. Each week, we sit down with operators, founders, and innovators to unpack the tech, tactics, and trends transforming how the industry works. From smarter kitchens and AI-driven scheduling to loyalty apps and next-gen EPOS, we cut through the noise to find what really works on the ground. Whether you run a pub, lead a restaurant group, or build tech for the sector

  1. It Should Feel Like Magic, Not Marketing: Personalisation, Loyalty & Data in Hospitality

    22H AGO · BONUS

    It Should Feel Like Magic, Not Marketing: Personalisation, Loyalty & Data in Hospitality

    In this episode of the Tech on Toast Podcast, powered by Zonal, we dig into the misunderstood but powerful world of personalisation in hospitality. With inboxes overflowing and attention spans shrinking, how do brands stand out without becoming pushy — or worse, creepy? Host Chris Fletcher is joined by: Tom James, Managing Director at Bill’s Restaurants, leading the brand through a digital maturity journey with a strong focus on customer insight. Dan Brookman, CEO of Airship & Toggle, who helps 400+ UK hospitality brands turn customer data into meaningful engagement and revenue. Gillian Nicholson, Sales Director at Zonal, a technology provider supporting operators for over 45 years. ☕ Grab a coffee and listen in as we cover everything from handwritten notes in delivery bags to AI-powered customer insights. 🔥 What You’ll Learn in This Episode: Why personalisation should feel like magic, not marketing The importance of the value exchange — what customers actually get in return for their data How brands like Bill’s and Pizza Express use loyalty to drive genuine connection, not just discounts The role of automation and segmentation in building brand voice at scale Why creepiness vs. annoyance is a real debate when using customer data Which channels are working best right now: email, SMS, WhatsApp, and apps How to measure success: from cover growth to visit frequency and customer lifetime value Where AI is taking us next — from predictive insights to smarter, real-time personalisation 🎧 Perfect for:Operators, marketers, and tech leaders who want to use data more effectively to build loyalty, grow frequency, and keep guests coming back — without falling into the trap of discount dependency. 👉 Listen now and discover how to make your personalisation strategy feel truly personal.

    57 min
  2. AI in Business: How Dojo is Turning Proof of Concept into Real Impact

    1D AGO · BONUS

    AI in Business: How Dojo is Turning Proof of Concept into Real Impact

    AI in Business: How Dojo is Turning Proof of Concept into Real Impact This week on the Tech on Toast Podcast, we’re live at Dojo HQ with Rob Howes, Senior Vice President of Technology, to explore what AI in business really looks like beyond the hype. Rob breaks down how Dojo are embedding AI across payments, customer service, and fraud prevention — moving from proof of concept experiments to production-grade impact. We cover: 🔄 Automation, augmentation, amplification — the spectrum of AI adoption 📊 Why many businesses stall at proof of concept (and how to push through) 🧩 Grassroots vs. top-down adoption — how ChatGPT accelerated uptake 💡 The use cases delivering ROI fastest: ops, customer service, and cybersecurity ⚖️ Transparency, ethics, and building trust in AI-driven decisions 🚀 Dojo’s AI Trailblazer programme with Imperial College and Google 🔮 What’s next: hyper-personalisation, agentic AI, and explainability If you’re wondering where to start with AI in your business — from building a roadmap to picking the right use cases — this episode is packed with insights you can take straight back to your team. 👉 Learn more about Dojo at dojo.tech.

    42 min
  3. Loyalty That Lasts: Growing with Guests, Not Just Points In partnership with Zonal

    AUG 22 · BONUS

    Loyalty That Lasts: Growing with Guests, Not Just Points In partnership with Zonal

    Customer loyalty has evolved. Today, it’s less about “collect 10 stamps, get a free coffee” and more about personalisation, value, and belonging. But what does that look like in practice for pubs, hotels, and restaurants? In this episode, Chris Fletcher, Founder & CEO of Tech on Toast, sits down with: Amy Clarke – Head of Marketing, Wyndham Hotels & Resorts Gillian Nicholson – Sales Director, Zonal Jamie Queen – Chief Growth Officer, Butcombe Group Together, they unpack: 🍷 The business case for loyalty – how programmes drive repeat visits, higher spend per head, and measurable ROI. 📲 The digital shift – moving from physical loyalty cards to Apple Wallet and Google Wallet, and why simplicity is key. 📊 The power of data – how operators can use guest behaviour, segmentation, and AI to deliver more relevant offers. 👩‍🍳 Team buy-in – why front-of-house staff are vital to signing up customers and how Butcombe’s teams doubled their contactable database in two years. 🌍 Global vs local loyalty – Wyndham’s challenge of tailoring rewards for millions of members across 90+ countries versus Butcombe’s pub-level programmes. 🤝 Partnerships & innovation – from Wyndham linking hotel stays with restaurant delivery apps, to Zonal powering bespoke loyalty journeys for operators of every size. 🛠️ Trends to watch – members-only pricing, gamification, festival-style loyalty, and the growing role of AI in hospitality. 💡 Expect a practical, behind-the-scenes look at loyalty programmes that actually work — the kind that make customers feel recognised, not marketed to. 🔗 Connect with the guests: Amy Clarke – Wyndham Hotels & Resorts Gillian Nicholson – Zonal Jamie Queen – Butcombe Group

    38 min

  4. AUG 20

    🍽️ The Return to Experience-Led Dining — Live from Caravan Fitzrovia

    🍽️ The Return to Experience-Led Dining — Live from Caravan Fitzrovia Powered by Shift4 & Lunchbox This week on the Tech on Toast Podcast, we’re bringing you something special — a live panel recording from our recent event at Caravan Fitzrovia, all about the return to experience-led dining in 2025. Big shout out to Adam at Captive Wifi for the content! Guest host Phil Street (Caterer.com) is joined by an incredible line-up of industry leaders: ✨ Tom James – Managing Director, Bill’s Restaurants ✨ Harry Ridley – Director of Innovation, Levy UK & Ireland ✨ James Walker – CEO, Lunchbox ✨ Sean Weeraratna Group Operations Director, Gaucho & M Restaurants Across stadiums, casual dining, fine dining, and tech platforms, our panel dives into: 💡 Balancing speed & storytelling – keeping service efficient without losing personality 🤖 Tech as an enabler – removing friction, not the human touch 🎯 “Moments of magic” – how to wow guests without blowing the budget 🛠️ Test, learn, kill – knowing when to double down or ditch the tech 🤝 Partnership power – why creative collaborations matter 🕰️ Experience redefined – how guest expectations shift by time of day and occasion From personalised service and guest data, to AI crowd management and handwritten cards in deliveries, this episode is packed with practical tips, creative ideas, and honest insights from operators who are living it every day. 🎧 Tune in for real-world stories, fresh inspiration, and a few laughs along the way.

    1h 7m
  5. What Diners Want: The New Rules of Loyalty in Hospitality

    AUG 15 · BONUS

    What Diners Want: The New Rules of Loyalty in Hospitality

    In this special episode of the Tech on Toast Podcast 🎙️, brought to you in partnership with Zonal, we dig into one of hospitality’s most overused — and misunderstood — buzzwords: loyalty. Host Chris Fletcher is joined by: John Sills 📖 – Author of The Human Experience, who argues loyalty doesn’t really exist — usefulness does. Ruth Carpenter 🍕 – Head of Marketing at Pizza Pilgrims, sharing how guest feedback, authenticity, and joy drive repeat visits. Gillian Nicholson 💡 – Sales Director at Zonal, bringing insights from 17,000+ hospitality customers and the tech powering their guest experiences. They explore: 🔍 Has “loyalty” been replaced by usefulness? 📉 How the cost-of-living crisis is reshaping dining habits — from earlier booking times to lighter menu choices. 🤝 Keeping the human touch when tech runs in the background. 📦 Subscription models — convenience or commercial trap? ♿ The growing demand for accessibility, sustainability, and purpose-driven brands. 📨 Why personalisation might be overhyped — and what really drives engagement. Expect candid stories about burnt pizzas, stolen deliveries, subscription fatigue, and the surprising social trends — from sleep habits to bottomless brunches — shaping hospitality in 2025. Whether you’re an operator, marketer, or tech provider, this episode blends data, humour, and hard truths about what it really takes to keep guests coming back.

    53 min
  6. The Hidden Risk on the Menu: Why Allergen Tech Can’t Wait, With Dominic Child, Ingredifind

    AUG 13

    The Hidden Risk on the Menu: Why Allergen Tech Can’t Wait, With Dominic Child, Ingredifind

    In this episode of the Tech on Toast Podcast, Chris Fletcher welcomes back Dominic Child, VP of Sales at Ingredifind, for a conversation that goes beyond compliance and into the real operational and emotional impact of allergens in hospitality. Together, they explore why allergen management is still largely manual in a digital-first industry, how it affects staff confidence, guest trust, and operational flow – and how Ingredifind is changing the game. Dominic explains how their platform tackles the three biggest pain points: The lack of trust between suppliers and operators Friction between guests and servers The burden on staff under pressure to get it right This isn’t just a conversation about technology — it’s a call to modernise how we handle one of the most sensitive parts of service. 🔥 What You’ll Learn: Why allergen management is the final digital frontier in hospitality The operational and reputational risks of ‘just ticking the compliance box’ How self-service allergen tools boost repeat visits by 26% month-on-month Why training alone won’t solve the problem — and what will How Ingredifind’s plug-and-play platform works with existing systems The surprising scale of dietary needs — beyond the ‘top 14’ allergens 📊 Key Stats Mentioned: 74% of customers prefer to self-serve allergen info 30% of adults avoid certain foods due to adverse reactions 40% of diners will avoid restaurants if they can’t view menus in advance Diagnosed allergies affect 2 million UK adults – with children’s rates even higher 📲 Links & Extras: 🎥 Watch the full webinar demo of Ingredifind’s platform [insert link] 🛍 Visit Ingredifind on the Tech on Toast Marketplace [insert link] 📩 Contact Dom: dchild@ingredifind.com 📌 Coming Soon: Ingredifind is teasing a major summer announcement that could revolutionise allergen matrices — keep an eye on their LinkedIn for updates.

    32 min
  7. The Safe Option – Building Gluten-Free Confidence with Sonny Wells, Founder of Sonny’s

    AUG 6

    The Safe Option – Building Gluten-Free Confidence with Sonny Wells, Founder of Sonny’s

    In this episode, Chris Fletcher sits down with Sonny Wells, founder of Sonny’s – the soon-to-launch fast-casual food brand with a mission to make eating out safer and more inclusive for people with allergies, especially coeliacs. Sonny shares his personal journey through a difficult diagnosis, what sparked the idea for Sonny’s in Dubai, and how a chance encounter with Sir Richard Branson turned into national visibility and a wave of investor interest. They talk about why “gluten-free” often isn’t really gluten-free, the lack of trust coeliacs feel in mainstream restaurants, and the operational minefield most hospitality brands face when trying to serve guests with allergens. Plus, Sonny gives a sneak peek into how he’s building a scalable, confidence-first QSR brand—with tech, training, and trust at the core. 💡 Key Topics Covered: The painful diagnosis that inspired Sonny’s What “truly gluten-free” actually means—and why most brands get it wrong The difference between clean, allergen-free fast food and processed options His pitch to Sir Richard Branson and winning the “Elevator of Dreams” How Sonny plans to scale the business through tech, training, and franchising The role of kiosks, face-to-face service, and roving allergen experts Challenges with dairy-free cheese and lessons from early advisors Why confidence is the brand’s core value—and what that means in practice The untapped market of allergy-conscious consumers, and why it’s growing fast The vision for Sonny’s in the UK and beyond 🔗 Connect with Sonny: Instagram: @sonnystheceliac Business Page: @sonnys_food LinkedIn: Sonny Wells 💬 Chris’s Take: “Sonny’s isn’t just a food brand—it’s a confidence brand. It’s answering a real, growing need in hospitality with compassion, energy and commercial smarts.”

    37 min
  8. Cyber Security in the Age of AI with Naveed Islam CISO at Dojo

    AUG 1 · BONUS

    Cyber Security in the Age of AI with Naveed Islam CISO at Dojo

    Cybersecurity with Naveed Islam, CISO at Dojo In this special edition of the Tech on Toast Podcast, host Chris Fletcher sits down with Naveed Islam, Chief Information Security Officer at Dojo, to unpack the state of cybersecurity in today’s AI-powered, hyper-digital world. From phishing scams and data breaches to quantum threats and ransomware-as-a-service, this episode breaks it all down in a way every operator – whether you’re running a single site or leading a national brand – can understand and action. 🎯 Topics Covered: • What does a CISO actually do? • The rise in high-profile breaches (M&S, Co-op etc.) • Why small businesses are especially vulnerable • Common attack vectors: phishing, credential theft, outdated software • AI in cybersecurity – the good and the bad • The dark SaaS world of “Ransomware-as-a-Service” • Why card data is digital gold • PCI compliance made simple • The hygiene basics every business should master • Why cybersecurity needs to be on the boardroom agenda • What the future holds: Agentic AI, identity as the new perimeter, and post-quantum risk 🔮 3 Cybersecurity Trends to Watch: Agentic AI – AI that defends autonomously, without human input Identity is the new perimeter – verifying who is accessing systems is now more critical than where they’re doing it Post-Quantum Risk – data stolen today could be decrypted tomorrow. Some attackers are already harvesting. 🔐 Key Takeaways: • Cybercrime is getting slicker and cheaper – anyone can launch an attack • AI is a double-edged sword – it’s being used by both defenders and attackers • Security hygiene matters – MFA, strong passwords, regular updates • Only 27% of UK boards prioritise cyber – that needs to change • Payments are prime targets – card data can fetch up to $30 per record 🛡️ How Dojo Protects Its Customers: • Point-to-point encryption • Hosted payment pages • AI-powered threat detection • Light-touch PCI support for SMEs 🎧 Listen now 🔗 dojo.tech 📱 Available on Spotify, Apple Podcasts & everywhere you get your podcasts.

    34 min
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About

Connecting hospitality with the tech that makes it better. Hosted by Chris Fletcher — former operator, now tech matchmaker — Tech on Toast brings you sharp, unfiltered conversations with the people shaping hospitality’s future. Each week, we sit down with operators, founders, and innovators to unpack the tech, tactics, and trends transforming how the industry works. From smarter kitchens and AI-driven scheduling to loyalty apps and next-gen EPOS, we cut through the noise to find what really works on the ground. Whether you run a pub, lead a restaurant group, or build tech for the sector

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