57 episodes

TechGuide was created with a simple mission in mind: Develop up-to-date, comprehensive, and easy-to-use informational resources for our readers.

This podcast is an extension of the TechGuide website, which contains degree and career overviews, career profiles, and other guides.

TechGuide TechGuide

    • Technology
    • 5.0 • 13 Ratings

TechGuide was created with a simple mission in mind: Develop up-to-date, comprehensive, and easy-to-use informational resources for our readers.

This podcast is an extension of the TechGuide website, which contains degree and career overviews, career profiles, and other guides.

    57. What to Know About Content Marketing with Mike Goldberg

    57. What to Know About Content Marketing with Mike Goldberg

    In this episode of TechGuide, host Ryan Atkinson welcomes Mike Goldberg, Director of Content Strategy at Freshworks, to dive deep into the art of storytelling in marketing and how it can effectively engage audiences and drive business goals. Mike shares his journey from aspiring journalist to marketing maven, revealing the value of a customer-centric approach to content creation. As a seasoned expert, he discusses strategies for producing content that resonates with users, offering practical tips for budding content creators and marketers alike. Tune in for Mike's unique insights on evolving content landscapes, the debate on gated content, and how to infuse creativity into your marketing narratives.



    Time Stamps:
    00:00 Early interest in storytelling led to journalism.

    06:09 Diverse views on content creation for companies.

    09:23 Create valuable top funnel, bottom funnel content.

    10:14 Focus on gating customer stories, anticipate AI content.

    14:26 Content goals, messaging, distribution channels understanding needed.

    18:51 Create content people want, make it fun.

    20:29 Relate content to trends for fun, authenticity. Career advice for young content creators.

    • 22 min
    56. Career Lessons Learned after Working with Microsoft, Instacart, and Google with Sai Teja Chava

    56. Career Lessons Learned after Working with Microsoft, Instacart, and Google with Sai Teja Chava

    Host Ryan Atkinson sits down with Sai Teja Chava, a machine learning engineer with an impressive track record at industry giants like Google, Microsoft, and now Instacart. We dive into Sai's journey from childhood curiosities to tech industry success, discussing the importance of continuous learning, practical experience, and approaching interviews with a problem-solving mindset. Sai shares invaluable insights for aspiring tech professionals, touching on the nuances of interview preparation, the value of internships, and the benefits of having a rich GitHub profile and LinkedIn presence. Tune in to this episode to learn how to stand out in the competitive tech job market and what traits make a machine learning engineer truly exceptional.

    Time Stamps:
    00:00 Limited access to computer led to interest.
    05:48 Struggled to get into machine learning field.
    07:55 Internship and profile listings led to Microsoft.
    12:22 Certifications help build intuition for solving problems.
    15:13 Entry-level interviews focus on system and ML design. Senior-level interviews cover various algorithms and approaches.
    19:20 New grad doesn't focus on leadership questions.
    22:41 Humble, skilled engineers make me feel small.
    26:09 Math and stats degrees help as ML engineers.
    28:28 Active on LinkedIn, responsive, open to opportunities.

    • 29 min
    55. How to Build a Writing Career in 2024 with Nettie Reynolds

    55. How to Build a Writing Career in 2024 with Nettie Reynolds

    Nettie Reynolds, a former journalist turned senior marketing manager at Community Brands, comes on to talk about her ransition from Silicon Valley scribe to tech marketing maven. Nettie shares the importance of curiosity in writing, reflects on her experiences with early internet journalism, and discusses her strategies for ghostwriting and portfolio building. Delve into the human side of writing in the age of AI and discover Nettie's personal approach to finding inspiration. Plus, get insider advice on leveraging LinkedIn for career growth. Tune in for a blend of practical guidance and personal anecdotes that's sure to resonate with writers and tech enthusiasts alike.


    Find the full episode here: https://techguide.org/podcast/nettie-reynolds/

    Time Stamps:
    00:00 Passionate writer and playwright, embraced early internet.
    05:39 AI evolving, but curiosity remains vital in writing.
    09:38 Ghostwriting involves finding the writer's voice.
    13:21 Research, practice, align interests, and target publications.
    15:35 Editing shapes how writing is perceived.
    19:58 Listening to music before writing, creating traditions.
    22:54 Prepare for writing by quieting your mind.
    25:47 Career advice: Less posting, more quality content.
    27:57 Expressed gratitude, encouragement, and offered LinkedIn advice.

    • 29 min
    54. From Fisherman to Hollywood and Beyond: Dave Boerger's Tale of Diverse Endeavors’s Tale of Diverse Endeavors

    54. From Fisherman to Hollywood and Beyond: Dave Boerger's Tale of Diverse Endeavors’s Tale of Diverse Endeavors

    Join us as we delve into David's remarkable pivots from the grueling physicality of the Alaskan salmon industry to the creative hustle of Hollywood screenwriting, and his ascent in the corporate and tech landscapes. We discuss how community connection, both physical in the vibrant city of Austin and virtual on platforms like LinkedIn, plays a pivotal role in career development. Throughout the episode, we explore the influence of technology on content creation, the changing face of the TV industry, and how AI tools like chat GPT can enhance our digital expressions. Don't miss these powerful insights, transformation stories, and the wisdom of seizing opportunities that widen our horizons.

    Time Stamps:
    00:00 Went to Alaska for fishing job, no contact.
    03:45 Took a chance, found work without a plan.
    08:53 Film school was expensive, not sure if it's recommended. Met people, networked. Attended Sundance despite limited funds.
    10:31 Choosing to move to a place with a strong film or creative community is important for career growth.
    15:03 Aliens + Stocks, writing, pitching, staff writer, CAA agent offer
    19:17 TV is now more lucrative than film for writers due to the increase in quality content.
    22:15 Computers provide quick answers, can improve over time.
    24:11 Adapting to evolving process, importance of systems and calendar for productivity, AI limitations acknowledged.
    27:37 An effective hook with open loop creates engagement.
    32:47 Importance of community, especially for young adults; using discord for connection.
    33:53 Talking about journey from boats to Hollywood to LinkedIn content creation.

    • 34 min
    53. Becoming a Social Media Manager at Canva with Lauren Freund

    53. Becoming a Social Media Manager at Canva with Lauren Freund

    We welcome Lauren Freund, an accomplished social media manager with a diverse background at powerhouse brands like Canva and Taco Bell. Learn about the intricacies of crafting effective social media strategies, the importance of analytics, and the impact of user-generated content on brand engagement. Lauren also shares valuable career advice, emphasizing the power of networking, the significance of passion, and strategic thinking in landing dream jobs. Whether you're a budding social media enthusiast or a seasoned professional, this episode is packed with insights and personal anecdotes that showcase the evolving landscape of digital marketing and the keys to navigating it successfully. Join us as we explore the balance of creativity and data, and learn how to make your mark in the world of tech and social media.



    Check out the full episode: https://techguide.org/podcast/lauren-freund/

    Connect with Lauren: https://www.linkedin.com/in/laurenfreund/

    00:00 Explored marketing roles, favoring social media challenges.
    06:22 Personal branding versus company branding can be challenging.
    07:36 Taco Bell taught importance of thoughtful posting.
    11:14 Educating new teams about social media strategy.
    15:08 Engage people, measure shares and saves.
    20:31 Research brand, show passion, think strategically in interviews.
    23:11 Rooted in strategy, supports various brand pillars.
    24:35 Help with social expertise, light storyboards, production.
    28:40 Understanding roles improves collaboration and problem-solving.
    31:18 Continuous learning and collaboration in a career.

    • 32 min
    52. Getting a Job in Content Creation and Management in 2024 with Deane Barker

    52. Getting a Job in Content Creation and Management in 2024 with Deane Barker

    In this episode, host Ryan Atkinson welcomes Deane Barker, Global Director of Content Management at Optimizely and tech veteran, to discuss the ever-evolving world of content creation. From Barker's unexpected pivot from law to tech in the early days of the internet to his current role shaping the future of content management, this episode delves into the value of authenticity, the importance of an insatiable curiosity, and the pressing need for a personal touch in our AI-driven future. Listen as we explore the nuances of conveying the right message through the right medium, the benefits of a "publish now, perfect later" philosophy, and the art of navigating professional relationships and impostor syndrome in the tech industry. Join us for a conversation that bridges the gap between passion and practicality, and leaves aspiring creators with invaluable lessons for crafting their digital legacy.

    Time Stamps:
    00:00 First Internet gig led to corporate IT job.
    04:07 Enamored by self publishing, built website, amazed views.
    07:50 Content control evolved to focus on core experience.
    10:30 Key to good content: Audience, tone, task.
    14:23 Be curious, gather abundant content for writing.
    16:59 Content creates time-shifted emotional connections.
    22:20 Writing helps me understand, rubber duck debugging.
    25:43 Finding developers is easier than finding communicators.
    27:53 Overcoming imposter syndrome in consulting is crucial.
    30:03 Stay humble, be cautious, avoid grand pronouncements.

    • 32 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Jian Wang J ,

Great podcast with amazing host and insightful conversations

I am really excited to join this podcast as a guest. Ryan is such an amazing host. He is so capable of actively listening my answers and build on them thoughtful follow ups, which make the talk smooth, and relaxing. I really enjoyed the conversations. In my college years, I always think about getting help from senior engineers for career advices. TechGuide is exactly the platform I was looking for. So I really feel motivated to share my experiences and ideas to the people who need help. Among the episodes in TechGuide, people are really sharing the high level of their wisdom and strategies of career development, which is truly inspiring and insightful. I highly recommend this podcast.

Jlp0328 ,

Informative and Engaging

I had the pleasure of being a guest on TechGuide and absolutely had a blast! I love podcast and appreciate the informative bits of information it provides on the industry. Keep up the great work, Ryan!

RSDLEON ,

Informative and Engaging – A Must-Listen for Data Enthusiasts!

I recently had the opportunity to join Ryan Atkinson on his podcast, and I must say, it was a thoroughly engaging experience. Ryan's approach to the topics is insightful, making complex subjects accessible for all listeners. Whether you're new to data science or an experienced professional, this podcast offers valuable insights and stimulating discussions. Highly recommended!

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