13 episodes
Technical Marketing Handbook Simo Ahava
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- Technology
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5.0 • 7 Ratings
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Technical Marketing Handbook is a podcast series hosted by Simo Ahava. The show seeks to explain technical topics that everyone working in digital (marketing/analytics/advertising) should know about. Guests are invited from a wide variety of technical disciplines, such as browser engineering, search engine design, tag management, online analytics, digital advertising, and anything else covered by the vague umbrella of "technical marketing".
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TMH #13: Take Care Of Your Expertise with Simo Ahava
In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field.
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TMH #12: Missing Motivation with Simo Ahava
In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it.
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TMH #11: Product Analytics with Adam Greco
Adam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry.
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TMH #10: Communication Struggles with Simo Ahava
In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies,
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TMH #9: Experimentation with Matt Gershoff
Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation program in an organization.
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TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava
Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like.
Customer Reviews
Great podcast on digital analytics
Loved the episode with Adam Greco to understand more about product analytics. Started listening to the other episodes and now I’m hooked. Great explanations of all things technical in the digital analytics world.
Great show!
Simo, host of the podcast, highlights all aspects of digital marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!