Technically Human

Dr. Tracy Shroyer

Technically Human is a career and life podcast for people navigating change in a digital world, without losing themselves in the process. Hosted by Dr. Tracy Shroyer, this show explores what it really means to build a meaningful career in an era of AI, constant optimization, and shifting expectations. Each episode blends strategy with real, human insight covering career transitions, identity, growth, and the decisions that shape what’s next. Whether you’re rethinking your path, rebuilding after change, or simply trying to move forward with more clarity, this podcast can help you stay grounded.

Выпуски

  1. -2 ДН.

    6. Assumptions vs. Buyer Truth with Kristen Zhivago

    In this episode of Technically Human, I sit down with Kristin Zhivago to explore the gap between what businesses think customers want and what buyers are actually looking for. We unpack assumptions vs. buyer truth, why so many organizations unintentionally create friction in the buying process, and how companies can better understand customer desires, concerns, and questions before a purchase ever happens. Kristin shares insights from interviewing thousands of customers across industries, explains the hidden “sales stoppers” that quietly hurt revenue, and discusses why trust, listening, and genuine human understanding still matter deeply — even in an AI-driven world. We also explore: Why most companies misunderstand their customers The difference between assumptions and real buyer insight Desires, concerns, and questions in the buying process Common sales stoppers hurting businesses behind the scenes Why Amazon succeeds at reducing buyer friction AI, automation, and the future of customer communication The importance of trust and human connection in business What it means to stay “technically human” in today’s world Time Stamps: 00:00 – Introduction to the episode01:00 – Kristin’s background and early sales experience03:45 – Assumptions vs. buyer truth07:30 – Why businesses waste money on marketing08:00 – Loyalty cards, customer data, and personalization10:00 – Relationship marketing vs. truly serving customers11:45 – AI and the limits of customer insight automation14:00 – How many customer interviews companies actually need16:00 – Why messaging often fails to connect20:30 – The biggest disconnect businesses face22:30 – Desires, concerns, and questions in the buying process27:30 – Reviews, Amazon, and reducing buyer friction29:20 – Internal systems, processes, and hidden sales stoppers35:00 – AI adoption in business: opportunities and risks39:00 – AI in education and critical thinking40:45 – What “Technically Human” means to Kristin Want to learn more about Kristin Zhivago and her work? Visit www.ZhivagoPartners.com. Connect with Dr. Tracy Shroyer and Career Compass for career strategy, professional growth, and resources designed to help you navigate change in an evolving world of work at www.careercompassusa.com .

    46 мин.
  2. 29 АПР.

    3. Authenticity in the Age of AI: Finding Your Voice and Trusting the Process

    AI is inevitable in the workplace, but how do we use it without losing our authentic voice? In this solo episode, I'm pulling back the curtain on my own journey with AI, career coaching, and hosting this podcast. We talk about why speaking your prompts into tools like ChatGPT or Manus can yield much richer results than typing, and why it is absolutely critical that you remain the final editor of your work. I share a few personal stories, including a funny moment when a simple "fat fingers" spelling error made a career coaching client think I used AI to write her resume, and why I pivoted from AI-generated images to creating my own visuals in Canva to ensure they actually looked like my brand. We also get real about the behind-the-scenes of podcasting. I open up about the intense anxiety I feel right before hitting record with a guest, how I use AI to bridge the gap between my expertise and theirs, and the sheer excitement I feel once the conversation gets flowing. Finally, we tackle the myth of the "perfect" episode length and why a rich, 9-minute episode is infinitely better than a drawn-out 25-minute one. In this episode, we cover: Why you should experiment and "play" with AI tools like ChatGPT, Manus, and Gamma app.The power of voice prompting vs. text prompting.The importance of auditing AI output and keeping your authentic "stamp" on your work.Real-world stories: The resume typo and the LinkedIn visual pivot.Overcoming imposter syndrome and pre-recording anxiety as a podcast host.Why curiosity and "free flow" conversations beat rigid interviews every time.A reminder that content quality and richness matter far more than episode length.If you have topics related to AI, tech, or career development that you'd love to hear covered in future solo episodes, please send me a direct message on LinkedIn or drop me an email. I would love to hear from you!

    16 мин.

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Technically Human is a career and life podcast for people navigating change in a digital world, without losing themselves in the process. Hosted by Dr. Tracy Shroyer, this show explores what it really means to build a meaningful career in an era of AI, constant optimization, and shifting expectations. Each episode blends strategy with real, human insight covering career transitions, identity, growth, and the decisions that shape what’s next. Whether you’re rethinking your path, rebuilding after change, or simply trying to move forward with more clarity, this podcast can help you stay grounded.