Technically Minded Credera

In this episode of our Technically Minded podcast, we explore both the potential pitfalls and groundbreaking opportunities that AI introduces to DEI efforts. From dismantling hidden biases in algorithms, to reimagining inclusive leadership in a digitized world, we discuss how organizations can truly harness the power of AI to cultivate an environment where every individual's unique voice is not only heard but celebrated. 


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In this episode of our Technically Minded podcast, our group of MarTech experts take a deep dive into the impact of AI on the marketing function, examining how it will affect our strategies and interactions both now and in the future.  


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Developing a strong first-party data strategy and understanding how to tap into second- and third-party data sources is top of mind for every marketer trying to navigate the evolving privacy landscape. Yet in a recent survey Credera conducted with over 200 global chief marketing officers, more than half (51%) said “we haven’t started yet” or “there’s a lot of work to be done” to re-focus efforts on first-party data collection.

 

For many of these marketers, this is exactly where data clean rooms should come into play.

 

Data clean rooms are environments where two parties can securely share and analyze data in a regulatory compliant space that doesn’t violate consumers’ privacy.

 

On our most recent episode of Technically Minded, we discuss the ins and outs of data clean rooms, share how they can create significant long-term business value, and give practical next steps to organizations and industries looking to maximize the potential of this important technology.


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The importance of being in touch with customers, to the extent that actions are predicted and communications are tailored, is more necessary than ever. With this being the case, who in the organization should have responsibility over customer data? 

In this episode, we’re joined by brothers Mike Queenan, CEO and co-founder of Naphos Technologies, and Mike Queenan, Managing Consultant at Credera UK, for the big Data vs. Marketing data ownership debate. 


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At Credera, we often receive questions from CMOs about the ins and outs of agile marketing. What is it? What are the macro-guiding principles? What tools do we need?

Two of Credera's MarTech experts, Lyeanne Beckford-Jones and Greg Gough, take a deep dive into this topic and share some of their key learnings from working with clients within this space.




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Credera UK CTO, Marius Rubin and Credera US Partner, John Jacobs share their thoughts on what technology trends will take centre stage in 2023. We also revisit some of the predictions from our 'Tech trends and traps to avoid' podcast from 2022 to assess how correct Marius was this time last year.


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