By Doug Green “We’re really innovating the modern desktop, and this is just the beginning of the roadmap we’ve got planned,” said Matt Dargis, CRO of Plugable. In a Technology Reseller News podcast, I spoke with Lynn Murphy, CEO of Plugable, and Matt Dargis, CRO of Plugable, about how the company is expanding from its leadership in docking stations and PC peripherals into a larger channel opportunity built around the modern desktop, hybrid work, fleet refresh, and local AI. Plugable, founded in 2009 in Redmond, Washington, is best known as a leading third-party docking station provider in North America. The company has built its reputation around deep compatibility testing, especially in mixed environments where businesses may be supporting different laptop brands, monitor types, operating conditions, and end-user needs. Murphy said that mixed environments are now the norm. From 4K and 8K monitors to diverse laptop fleets and hybrid workplace setups, businesses need products that simply work. That has become a defining part of Plugable’s value proposition: reducing complexity at the desktop and helping partners deliver reliable solutions. The channel opportunity is expanding as organizations refresh aging fleets, prepare for AI-enabled workstations, and rethink the desktop as a productivity platform. Murphy noted that Plugable’s recent minority investment from Acer Gadget will help the company scale faster, expand internationally, and accelerate new product categories. One of the most important areas of focus is local AI. Plugable has launched a secure local AI enclosure with a software stack designed to enable plug-and-play AI at the desk. Murphy said this gives partners a way to help customers begin with proofs of concept and move toward broader adoption, especially where repetitive workloads, private data, or compliance concerns make local AI attractive. “There is going to be a portion of the spend that moves to local, and that is repetitive and private data,” Murphy said. For MSPs and channel partners, the opportunity is not only in hardware sales but also in integration, support, managed services, proof-of-concept work, and ongoing customer engagement. Murphy pointed to use cases in law firms, public sector organizations, federal environments, doctor’s offices, and distributed enterprises where local AI may offer a practical complement to cloud AI. Dargis said Plugable is a channel-first company and is investing in resources to create demand for partners. That includes evaluation units, public sector and enterprise support, government vehicles, K-12 contracts, and partner selling motions designed to bring opportunities back to the channel. “We view it as our job to embrace and engage with the customers and help the channel versus rely on the channel to do all that work,” Dargis said. The company is also focused on making the category easier for partners to sell. Plugable sees peripherals not as simple accessories, but as part of a broader desktop strategy involving productivity, asset management, compatibility, and support. For partners that may not yet be comfortable selling in this category, Dargis said Plugable is inviting conversations. The company’s roots in digital commerce, customer education, and compatibility-driven support give it a foundation for helping partners serve everyone from small offices to global enterprises. As the workplace continues to change, Plugable is positioning the modern desktop as a growth opportunity for the channel. The company’s message is that docks, peripherals, fleet refresh, and local AI are converging into a new desktop conversation—one that partners can lead. Learn more at: https://plugable.com