Tent Talk is a podcast for farmers' market managers, farmers, food makers, and anyone who counts on farmers’ markets as a source of income. Please join us as we interview farmers’ market experts, talk about ways to improve local food communities, and provide you with tips on building a successful farmers’ market business.
Tent Talk is produced by Farmers Market Pros.
Kathy Zeman on effectively advocating for small farmers
Ever wonder why farmers markets and small farmers don't have a bigger say in public policy? Us too! This week on Tent Talk, we brought in an expert to help shed light on the big issues that small farmers are facing. We learned a lot and it confirmed that the old adage is true: the squeaky wheel gets the cheese! Join us for this week's episode in which we get schooled by the one and only Kathy Zeman, Executive Director of the Minnesota Farmers Market Association, volunteer treasurer at Cannon Valley Farmers' Market and owner of Simple Harvest Farm Organics in Nerstrand, Minnesota and winner of the 2021 Gus Schumacher Award. Having spent most of her career in agriculture Kathy leverages the reach of the Minnesota Farmers Market Association to build strong collaborations with diverse groups, paving the way for successful public policy efforts in Minnesota and beyond! This week's episode is made possible by support from Vendor-101.
Ivy Hagedorn and Lindsay Gagnon on how their farmers market helped revitalize Downtown Joplin
Farmers markets are often touted as a key to revitalizing failing downtowns. And while they aren't a panacea for all Main St. issues, when executed well, they really can turn around a business district in a special way. Our guests this week represent one of those Main Street success stories: Ivy Hagedorn and Lindsay Gagnon, of the Downtown Joplin Alliance and Joplin Empire Market. Back in December of 2016, the Empire District Electric Company donated to the Downtown Joplin Alliance over 33,000 square feet of buildings on 3.34 acres in the center of Joplin. Downtown Joplin Alliance re-purposed this historic building and its attached 11,000 sqft. garage as the new four-season Empire Market which opened in April 2018 and is now home to a growing roster of farmers, vendors and a brand new shared use commercial kitchen. Not only did the Joplin Empire Market reactivate a lackluster business district, it also breathed new life into a defunct historical building! Listen along to hear this incredible story. This week's episode is made possible by support from The Food Corridor.
Brett and Patricia Keller on managing weekly farmers markets vs. planning annual events
This week we’re joined by the dynamic duo behind City Gates Events, Brett and Patricia Keller. Since 2012, this husband & wife team has designed and executed high quality festivals that bring communities together, create connections, and encourage commerce. In 2021 they were recruited to take over management of the San Marcos Farmers Market, and though they had nearly a decade of experience pulling off large-scale events, this was a whole new ball game! In this episode Brett & Patricia fill us in on how they wound up working as event planners, what they've learned since adding weekly farmers markets to their roster of events, and what farmers market operators should consider if their thinking about launching an annual event. This week's episode is made possible by support from the InTents Conference.
Must-have tools for brand new farmers market managers
What does a brand new farmers market manager need to know? Well... kinda a lot! Join us this week on Tent Talk as we discuss all the must-have tools, some tricks of the trade, and helpful advice that novice farmers market operators need to make a smooth transition into their new role. Don't tune out if you're a longtime market manager—even the most seasoned farmers market professional is bound to learn or thing or two! This week's episode is made possible by support from Manage My Market.
Farmers Market Pro Catt Fields White on The Meaningful Marketplace podcast
Happy Holidays from us here at Tent Talk & Farmers Market Pros! This week we have a very special treat for you! We are airing an episode of The Meaningful Marketplace podcast which is co-hosted by our dear friend and farmers market whiz Sarah Marshall of Marshall’s Haute Sauce. A couple weeks back, Farmers Market Pro & Tent Talk co-host Catt Fields White joined Sarah and her fabulous counterpart Sarah Missoni to chat about the wild world of farmers markets. Listen along to hear Catt share her story of how she launched San Diego's largest farmers market and all that led up to her career in food. You can find more episodes of The Meaningful Marketplace on iTunes, Spotify, Stitcher or wherever you get your podcasts. This week's episode is made possible by support from Square.
Lauren Wolfer on making changes to market day schedules before peak season in the desert
Change is hard, especially when dozens of small farmers and vendors are involved, but that doesn't mean it can't be done! On this week's episode we hear from Lauren Wolfer, Program Director for the Palm Springs Cultural Center about big changes at Certified Farmers’ Markets of the Coachella Valley. During the pandemic Lauren stepped in to replace the longtime farmers market manager and then this fall CFMCV implemented a big change in their weekly market schedule, shifting their Palm Desert farmers market from Wednesday to Sunday. After years of discussing this move, it was finally put into action right before their busy winter season. Listen along to our conversation with Lauren to hear how the schedule shift has impacted their organization, how farmers and vendors are adjusting, and what the shopper response has been. This week's episode is made possible by support from Marketing For Markets.
We love Tent Talk!
My partner and I own a pop up shop and we've loved hearing from other vendors and markets about their experiences. Tent Talk is wonderful for anyone in the market world!
Such a wealth of knowledge! 🧠
Have a question about anything related to the ins and outs of farmers’ markets? Well, look no further because this show will have the answer!
This is one of the most insightful podcasts that I have ever come across! Brijet, Catt, and Justine do such a great job of sharing their wisdom and I love how they lead meaningful conversations with market experts who bring so much experience and actionable insight to the table. Highly recommend checking this show out - you won’t be disappointed!
Can’t say Thanks enough
I absolutely LOVE this podcast. This was my first year as a farmers market manager and Tent Talk helped in more ways than I can count! I listen every week and even follow Bridjet on Instagram! As soon as Covid is over, I hope to fly out West to the Conference and meet y’all in person! I have learned so much and look forward to more episodes in the future!