AI-native software is changing the economics of SaaS. For years, cloud cost management was mostly about visibility: dashboards, budgets, showback, chargeback, and rate optimization. But as AI usage, token costs, observability bills, and cloud consumption become material parts of software gross margin, the problem is moving closer to the code itself. In this episode of Terminal Value, I sit down with Mike Weider, Founder & CEO of Frugal, to discuss the shift from traditional FinOps to Application Cost Engineering. We cover why legacy cloud cost tools mostly helped companies measure spend, how Frugal maps cloud and AI costs back to the code driving them, why AI-native companies face a more urgent gross margin problem, and why cost optimization may become part of the developer workflow. Chapters:00:00 Cold open: AI’s gross margin problem00:25 Welcome to Terminal Value01:20 Why cloud cost management matters more because of AI01:50 Interview begins02:00 The first wave of cloud cost management04:20 Showback, chargeback, and the finance/engineering tension06:35 What Frugal is building07:00 Why cloud cost optimization is too reactive today09:35 Moving cost visibility into the developer workflow10:00 Mapping cloud, AI, and observability costs back to code12:10 How FinOps and engineering work together14:45 Building trust in cost-to-code automation17:45 Why Frugal uses a forward-deployed engineer model20:00 Why AI still needs the right context21:45 Frugal’s ICP and where customers get the most value23:25 Why AI-native companies have a gross margin problem24:35 Frontier models, cheaper models, and evals28:00 Pricing AI-native software31:20 How AI changes engineering teams32:35 Engineers as conductors of AI agents35:20 Where Frugal sits in the software stack37:20 Why FinOps dashboards still matter39:00 Competition from FinOps, observability, and coding agents41:05 The future of cost-aware code43:00 Key takeaways from the conversation Terminal Value explores where value accrues across markets, software, AI, and infrastructure through deep dives with founders, operators, and investors. Subscribe for more conversations on the businesses and markets shaping the next wave of enterprise software. #AI #Software #FinOps #CloudComputing #SaaS #EnterpriseSoftware #GrossMargins #TerminalValue