That UGC Mum

Xanthe
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe

  1. 09/21/2025

    Ep. 39 Empire-Building Season: Black Friday Without the Meltdown

    This is the season finale, babe, and we’re gearing up for the creator Olympics: Black Friday. I’m handing you my exact survival playbook—how to book more jobs now, keep your brain intact, and deliver content that actually cuts through the chaos (even when your dining table looks like a warehouse). Also… I’m the new UGC coach at Hive Hub Collective (!!). If you’ve been waiting for a sign to go all-in, hi, it’s this episode. What we cover: ⚡ Prep like… yesterday: why brands are booking now and how to swoop in fast 📩 Pitch with BF energy: position yourself as their “partner in chaos” and speak ROI 🎬 Variations or bust: extra hooks & alternate CTAs that actually move the needle 💡 Bold > safe: scroll-stopping lighting, humor, and playful visuals that click 📊 Boundaries + batching: Notion/Trello systems, weekly caps, and rush fees 💸 Quote smart: price for messy setups (furniture/food = time = money) 🤝 Nurture the bag: turn BF wins into year-round retainers 🧘‍♀️ Mindset: it’s a sprint, not your personality—this too shall pass Book a Coaching Call with Me Join the Hive Hub Collective UGC Contract Templates Jingle: La La Love - Vocalista

    29 min

  2. 09/15/2025

    Ep. 38 3 Mistakes I Made as a Baby UGC Creator (So You Don’t Have To)

    Girlfriend, let’s get real. My first year in UGC? A full-blown bin fire 🔥 (and not the cute aesthetic kind). In today’s episode I’m spilling the three biggest mistakes I made as a fresh-off-the-boat creator so you can skip the potholes and head straight for the juicy wins. We’ll chat: 🥜 Partnering with the wrong agencies (and working for peanuts) 🙅‍♀️ Why working for free was my worst move 📱 How ignoring my personal brand nearly cost me everything Plus, I share a little pinch-me moment about becoming a UGC coach inside The Hive Hub Collective—because community really does change everything. So if you’re stuck in the messy middle of your creator journey, pour yourself a coffee, pop in those AirPods, and let’s talk about it. 💌 Book a Coaching Call with Me Join the Hive Hub Collective UGC Contract Templates Jingle: La La Love - Vocalista

    26 min

  3. 09/07/2025

    Ep. 37 3 Things Killing Your UGC Game and the Fixes You Need Now

    Living with parents, drowning in 📦 boxes, and counting down to a dream kitchen reno 🏡—but still dropping UGC truth bombs you need to hear. In this episode, Xanthe shares the 3 habits quietly killing your UGC game (and your sanity) and what to do instead. The last one? Total permission slip. 🧘‍♀️ What you’ll learn 👇⭐ Why reach/views don’t impress brands—and which metrics actually do 💸 ⭐ The smarter way to land gigs than sliding into brand DMs 📧 ⭐ How to stop stressing about posting daily ⏰ (spoiler: you don’t need to) This is for you if…👉 You’re over vanity metrics 🙄 👉 You’ve been DMing brands with zero replies 🦗 👉 You want bigger UGC deals without burning out 🔥 Book a Coaching Call with Me Join the Hive Hub Collective UGC Contract Templates Jingle: La La Love - Vocalista

    33 min

  4. 08/31/2025

    Ep. 36 I Built a Full Time UGC Gig all on Inbounds: Phoebe Alexander Spills the Tea

    What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold pitching and trial-and-error to becoming a go-to creator for brands. We get into the real highs (flexibility, creative freedom, inbound clients 🙌) and the myths (spoiler: it’s not “easy money”), plus Phoebe shares the strategies, mindset shifts, and content hacks that keep her booked and busy while juggling mum life. Think of this as your behind-the-scenes pass into how a UGC veteran built longevity in the industry, navigates brand relationships, and keeps things authentic in a world of scripted briefs. ✨ This episode is for you if… You’re curious about what it actually takes to build a full-time UGC businessYou’re a new creator who’s tired of hearing “just pitch more” without real adviceYou’ve wondered how to balance UGC, personal brand, and family life without burning outYou want to know what brands really value (hint: it’s not just follower count)You’re ready to hear the biggest myths + truths about UGC from someone who’s been in it for years 👉 Loved this convo? Go give Phoebe a follow on Instagram: @ugc_by_phoebe_alexander ✨ And if you want more UGC chats, tips, and real-talk moments, make sure you’re following me over on IG too: @that.ugc.mum Book a Coaching Call with Me Join the Hive Hub Collective UGC Contract Templates Jingle: La La Love - Vocalista

    57 min

  5. 08/24/2025

    Ep. 35 The 7 Habits of Highly Successful UGC Creators

    In this episode, Xanthi keeps it real about the messy beginnings of a UGC business, sharing how her first year was a “bin fire” of mistakes and self-doubt, her second year brought clarity and flow, and her third year opened the door to confidence, retainer clients, and even passive income. She talks about the resilience needed to push through the early stages, why quitting too soon robs you of future opportunities, and the mindset shifts that change everything. Fresh off a three-week family holiday in Indonesia, she dives into how she managed client work while away, the systems she put in place to make it possible, and her long-term dream of running her UGC business while sailing around the world. The heart of this episode is her breakdown of the 7 habits of highly effective UGC creators—from treating your work like a business, nurturing client relationships, and leading with numbers, to sharpening your skills, staying in your creative lane, pitching bold ideas, and finding your UGC besties. This is a mix of hard truths, practical strategies, and encouragement for creators at every stage—whether you’re in year one chaos or building your empire in year three and beyond. Book a Coaching Call with Me Join the Hive Hub Collective UGC Contract Templates Jingle: La La Love - Vocalista

    29 min

  6. 08/17/2025

    Ep. 34 From Beauty Niche to ‘F*ck It’ Energy: Liz’s Unfiltered UGC Journey

    Join the secret priority list! https://stan.store/thatUGCmum/p/join-the-priority-list-3bxn8tj4 In this week’s episode of That UGC Mum Podcast, I sit down with the fabulous Liz — PR pro turned beauty-content queen — for a raw, hilarious, and unexpectedly deep chat about the highs, lows, and “is this even worth it?” moments of building a UGC career. We talk about pivoting niches without losing your identity, the sting of being ghosted by that dream brand, and why the content that isn’t perfect often converts best. Liz shares how community saved her sanity, why she finally hit her “f*ck it” stage, and the power of pitching like you actually mean it. If you’ve ever doubted yourself, questioned your rates, or wondered if that bed sheet backdrop is “professional enough” — this one will feel like a hug and a hype speech rolled into one. Follow her on IG here → @life__withliz ✨ This is for you if… You’re a mum in UGC who’s tired of the highlight-reel version of the industryYou’ve been ghosted by brands and need reassurance it’s not just youYou’re ready to move beyond your niche without losing your magicYou want to know how to turn community into contracts (and keep your sanity)You love hearing the unpolished, real-life side of UGC success stories Book a Coaching Call with Me Join the Hive Hub Collective UGC Contract Templates Jingle: La La Love - Vocalista

    1h 6m

  7. 08/10/2025

    Ep. 33 How Cristina Made £740 in Her First Week in UGC

    Join the Secret priority list! https://stan.store/thatUGCmum/p/join-the-priority-list-3bxn8tj4 Buckle up, beautiful—this week’s guest is proof that you don’t need a five-step plan or a five-year vision to make your UGC dreams happen. You just need guts, Wi-Fi, and maybe a camper van. Meet Christina—a mama of four, a self-taught editor, and a UGC powerhouse who scored a £740 brand deal 12 days into her journey. From misspelling “UGC” on TikTok (yes, really) to hiring a VA just nine months in, her story is a masterclass in starting before you’re ready… and doing it your way. In this ep, we talk about: Building a UGC biz with literal chaos in the background (cue: Frozen soundtrack)How hiring help early can save your sanity (hello, Bento)Platforms that actually pay (Fiverr fans, this one’s for you)The real work behind those dreamy “£400 for 20 seconds” paydaysWhy making time for you is the secret to magnetic momentum This isn’t just a convo—it’s a permission slip to start scrappy, show up real, and scale sustainably. 👯‍♀️ This Episode Is for You If:You’re a mum juggling tiny humans and a big dreamYou’ve been waiting to feel “ready” to start your UGC bizThe idea of filming while your toddler naps gives you stress hivesYou’re curious about using platforms like Fiverr, A12, or BentoYou want real talk about burnout, boundaries, and building a biz that lastsYou secretly wonder if everyone else has their act together (spoiler: they don’t) Follow Cristina: IG: @iamcristina.suarez Book a Coaching Call with Me Join the Hive Hub Collective UGC Contract Templates Jingle: La La Love - Vocalista

    1h 4m

  8. 08/03/2025

    Ep. 32 Pro Vibes From The Start: The Beginner UGC Playbook

    Ever feel like you're making it up as you go? Welcome to the club, babe—every successful UGC creator has been there. But the ones who rise fast? They fake it strategically. In this unfiltered episode, I’m walking you through exactly how to show up like a confident pro before you’ve landed your first paid gig. From setting up your business backend like a boss to speaking like a strategist on brand calls (yes—even when you’re sweating bullets), this is the real-deal roadmap to building trust, credibility, and momentum fast. If you’ve ever asked yourself “Am I even allowed to do this?”—this episode is your permission slip. 🎧 Tune In If: – You’re just getting started in UGC but want to look polished, not panicked – You’re building your first portfolio and wondering if brands will take you seriously – You’re ready to stop winging it and start owning it 💌 Links & Resources: Get on the secret priority list for my upcoming UGC Immersion! Get the FREE Custom GPT Bot DM me on Instagram and tell me what resonated most from today’s ep! 🔥 Quote to Remember: "You don’t need to wait for clients to feel legit. You just need to start showing up like you already are." Book a Coaching Call with Me Join the Hive Hub Collective UGC Contract Templates Jingle: La La Love - Vocalista

    30 min
See All (38)

Ratings & Reviews

5
out of 5
2 Ratings

About

The User Generated Content Podcast For mums who want to have it all. I’m talking about the feminine urge to be there for your kids at the drop of a hat, never miss a sports carnival… but also the feminine urge to build a god damn empire. Hosted by me, Xanthe

Information

  • Creator
    Xanthe
  • Years Active
    2024 - 2025
  • Episodes
    38
  • Rating
    Explicit
  • Copyright
    © 2026 That UGC Mum All Rights Reserved.
  • Show Website
    That UGC Mum

You Might Also Like