That's What C! Said Counterintuity
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- Business
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“That’s What C! Said” features interviews with leaders and doers who have helped to make their communities, or aspects of the world, a better place through their actions — and especially through marketing, communications, and embracing change.
Hosted by Counterintuity creative strategist Lee Wochner.
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Modern PR with Beverly Durham
Every nonprofit has a story, one that can awaken widespread
support throughout its communities.
Communications experts Beverly Durham and Lee Wochner discuss
how public relations in the modern age helps organizations connect directly
with a variety of audiences (not just the media), including internal
stakeholders, elected officials, and the people they serve.
In this episode, learn how modern PR can create a story that
gives voice to your organization’s identity and mission, going beyond simply
disseminating information to building and sustaining emotional bonds.
Uncover the essence of modern PR: Learn how public
relations acts as the bridge between nonprofits and their diverse publics, from
donors to service recipients and everyone in between.
Storytelling mastery: Learn strategies for crafting
compelling stories, illuminating the critical impact your nonprofit makes in
the community.
Insider expertise: Beverly shares invaluable insights
on creating a magnetic brand identity and ensuring that your organization's
actions align seamlessly with its core values.
Crisis management wisdom: Gain tips on handling
potential PR crises with grace and strategic acumen, ensuring your nonprofit
maintains its integrity and public trust.
The transformative power of modern public relations is
shaping the future of nonprofit engagement. Tune in to learn from Beverly
Durham and Lee Wochner as they reveal the strategies and insights that can
elevate your organization’s reach and impact.
https://www.linkedin.com/in/beverlydurham/
https://www.bldcomms.com/
https://www.counterintuity.com -
Know when to hold ‘em with Barry Burnett
Is your nonprofit leveraging its real estate effectively?
Lee Wochner and real estate expert Barry Burnett explore the intricate dynamics behind successful real estate management for nonprofits. This episode reveals when it's beneficial for nonprofits to hold onto property and when it's strategically advantageous to divest.
Discover the nuanced relationships between real estate management and fulfilling your mission, and gain insights into effective strategic asset management tailored for the nonprofit sector.
https://barryburnett.net/ -
Orchestrating Success: Lessons from a triumphant comeback
In this episode, Lee is joined by Paul Jan Zdunek. The two recount critical aspects of executing a successful organizational turnaround for the Pasadena Symphony and Pops. Zdunek’s strategic prowess and Counterintuity’s innovative marketing reinvigorated the Symphony's brand and connection with the community.
Facing your own crisis? Strategic crisis management can offer a lifeline. Understand the steps and strategies employed by Zdunek to steer the Pasadena Symphony and Pops away from the brink of closure, offering a roadmap for nonprofit leaders facing similar crises.
Struggling to engage your community and stakeholders? Discover how effective engagement can turn the tide. Learn the art of rallying community support and engaging stakeholders effectively, a pivotal move that played a significant role in the organization's recovery and future sustainability. Marketing can be the secret weapon in your turnaround. Discover how Lee Wochner and the Counterintuity team’s marketing expertise helped transform the public image of the Pasadena Symphony and Pops, making the case for the vital role of creative branding and targeted communication in reviving and sustaining nonprofit organizations.
Need a dream team to navigate through storms? Zdunek shares his approach to assembling a visionary team capable of executing the organizational turnaround, emphasizing the importance of leadership in guiding nonprofits through challenging times.
Looking to future-proof your organization? The episode provides strategies for ensuring the long-term success of a nonprofit, highlighting the importance of innovation, community connection, and adaptive organizational structures.
If you are navigating your organization through turbulent waters, looking to enhance public engagement, or laying the groundwork for a thriving future, this podcast episode offers a treasure trove of strategic insights and practical advice.
www.pauljanzdunek.com -
Start now for year-end fundraising success
Now is the time to kick-start your end-of-year fundraising
efforts.
You read that right.
March might seem way too early, but with nonprofits
generating up to 30% of their annual revenue in December alone, planning ahead is not just wise — it's essential.
In this episode, Lee Wochner shares invaluable insights and
practical steps to ensure your campaign moves potential donors and thrives in a mobile-first world. From leveraging digital advertising and heartwarming video content to rigorous testing and optimization, this episode is packed with actionable advice to maximize your year-end fundraising.
Tune in to discover how an early start can lead to a
prosperous December. Don't wait for the holiday decorations to go up; the time to act is now. -
Fearless leadership: overcome doubt to inspire change with David McGraw
A special two-part episode
PART IStrategic advice (and how to embrace it when you really don’t want to)
The expert advice you just got will shake things up. But the idea of acting on it is daunting. In this special episode with David McGraw, the dynamic CEO of Oyova, we take an all too familiar journey into strategic advice — and the courage it takes to embrace it.
PART IIFind your edge: creating a standout nonprofit
In part two, Lee and David zoom in on unique challenges and opportunities in nonprofit marketing and operations. You’ll discover the secret to standing out in a crowded field, the satisfaction derived from streamlining operations, and why choosing projects that align with personal values matters.Whether you're looking to refine your brand identity, harness the power of digital tools, or simply find inspiration from successful peers, this episode will help you achieve more. Tune in now.
https://www.linkedin.com/in/david-mcgraw-2468262/
https://www.oyova.com/ -
Leadership lessons — a nonprofit on the front lines of child trafficking🎙️🎧
Michael Brosowski has rescued more than 20,000 children from human trafficking and the danger of living on the streets. And as you would imagine, it hasn’t been easy.
This is an episode you just can’t miss.
Lee Wochner talks with Michael, the visionary behind Blue Dragon Children's Foundation. Their conversation is a treasure trove for nonprofit executives, packed with strategies on overcoming obstacles and making a lasting change within your organization and the world.
Michael’s story reveals actionable insights on problem-solving, the power of hope, and the pivotal role of strategic marketing and global awareness in Blue Dragon's journey.
He shows how effective communication and storytelling have been instrumental in scaling their impact and mobilizing support worldwide using a simple formula: Celebrate every victory and leverage these moments to fuel your mission and your team.
This episode is a masterclass in leading an organization with courage and innovation. Whether your aim to enhance team motivation, boost fundraising, or expand your impact, Michael's experiences and strategies are invaluable.
Tune in to equip yourself with the knowledge and inspiration to lead your organization to new heights.
https://counterintuity.com/
https://www.bluedragon.org/
https://www.linkedin.com/in/michael-brosowski/