Revenue Roadmap

Anthony Karls
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  • MARKETING
  • CHAQUE SEMAINE

Revenue Strategies for Family Law Firms Learn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks/co-founder of Sterling Lawyers, and Tyler Dolph, CEO of Rocket Clicks, interview the experts in all the areas that will drive revenue and increase profits for family law firmsGet technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exclusively family law firm with 30+ attorneys.

  1. -2 J

    Law Firm Keyword Research Mistakes Are Killing Your ROI

    Stop wasting money on research keywords. Learn the intent-based system that converts clicks to funded cases using proven conversion data. Family law firms waste budget on research intent when purchasing keywords convert 3X better. The constraint isn't spend—it's intent precision. This framework reveals which keywords fund cases versus which bleed your Google Ads budget on tire-kickers who aren't ready to hire. We break down the exact keyword intent categories, match type strategy, and conversion optimization that transformed Sterling's paid search for lawyers into a predictable client acquisition system.  Learn why phrase match vs broad match matters, how attorney keyword targeting differs from lawyer keywords, and the geographic targeting framework that stops wasted clicks in this episode. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  --- 📄 CHAPTERS   0:00 - Law Firm PPC Keywords: Why Clicks Don't Equal Cases  1:20 - The 5 Critical Keyword Research Principles for Family Law Firms 3:08 - Purchasing vs Research vs Core Intent: The Conversion Hierarchy  6:11 - Why Most Agencies Over-Index on Research Keywords  10:48 - Geographic Keyword Targeting Strategy That Actually Converts  15:03 - Understanding Google Ads Keyword Data Limitations  19:35 - Lawyer vs Attorney: The Conversion Rate Difference  23:23 - Phrase Match vs Broad Match: Control Your Paid Search Spend Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    27 min

  2. 16 OCT.

    4 Ways to Structure Law Firm PPC Campaigns for Growth

    Most firms waste budget on single-channel tactics. This four-campaign structure captures clients at every buying stage—from brand defense to new market entry. You need brand campaign strategy to defend territory at $2-4/click, competitor bidding tactics to steal market share, non-brand keyword targeting for growth, and dynamic search ads for scale. This isn't theory—it's the proven law firm PPC campaign mix Sterling deployed across 5 metros and 32 attorneys. Stop leaving cases on the table with incomplete ad account structure. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  --- 📄 CHAPTERS   0:00 - Paid Search Campaign Structure: Stop Leaving Cases On The Table 1:54 - Brand Protection Campaigns: Why $3 Clicks Beat $55 Clicks 6:04 - Competitor Keyword Bidding: Steal Traffic With Comparison Pages 9:43 - Non-Brand Keyword Targeting: Where The Majority Of Your Budget Goes 13:08 - Law Firm PPC Strategy: No Silver Bullet, You Need All Four 14:54 - Dynamic Search Ads Strategy: Let Google Find Keywords For You 17:30 - Paid Media Budget Allocation: When To Scale vs When To Pivot Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    19 min

  3. 9 OCT.

    Why Law Firm Paid Search Burns Money Without Results

    Law firm paid search structure is the reason your Google Ads burn money. Most firms skip the boring work that actually scales. The problem isn't budget—it's the absence of systematic legal marketing budget allocation across brand, competitor, and non-brand campaigns. We break down the exact Google Ads setup that allocates spend to highest-intent keywords first.  Stop treating paid search best practices as optional and learn the 5-tier campaign architecture that scaled Sterling Lawyers to $17MM— the same structure Rocket Clicks now uses for our clients.  📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  --- 📄 CHAPTERS   0:00 - Law Firm Paid Search Architecture: Why Your Budget Burns Without Results  1:41 - Brand Campaign Strategy: Protecting Your Search Real Estate From Competitors 8:42 - Competitor Bidding Tactics: Exploiting Firms That Answer Only 60% of Calls  16:11 - Intent-Based Keyword Targeting: The Holy Grail Keywords Most Firms Miss 22:04 - PPC Campaign Structure: Why Naming Conventions Enable Budget Control 25:03 - Performance Max Warning: The Lazy Easy Button That Wastes Your Spend Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    33 min

  4. 2 OCT.

    The $50/Click Waste From Missing Negative Keywords

    Missing negative keywords creates budget leaks most firms never see. Here’s the theme-based framework that stopped our $50/click waste on competitor names and celebrity searches. Wasted ad spend happens when you lack keyword theme organization across account, campaign, and ad group exclusions. Search term reports reveal budget leak prevention opportunities through competitor keyword blocking and irrelevant click prevention. P-Max campaign problems multiply without systematic negative keyword architecture—the "moat and bridge" method that protects every dollar. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  --- 📄 CHAPTERS   0:00 - Negative Keywords: The Hidden Budget Leak  2:18 - Why Wasted Ad Spend Happens Without Structure  4:20 - Sterling's Early Days: Avoiding Upfront Waste  6:18 - Think In Themes, Not Just Terms  8:41 - The $35-$50/Click Celebrity Name Problem  11:40 - Close Variant Matching Expands Budget Waste  12:17 - Search Term Reports: The Boring Dirty Work  14:47 - The P-Max Campaign Problem Exposed  18:03 - Ad Group Exclusions: Precision Traffic Control  19:41 - The Moat And Bridge Framework Explained Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    22 min

  5. 25 SEPT.

    The 5-Segment System That Boosted Our Paid Search Campaigns

    Most law firms waste paid search campaigns budget on broken segmentation that kills ROI and drains marketing spend. This systematic approach to keyword segmentation strategy prevents the P-Max trap that bleeds budgets. Cost per lead tracking across buy terms, local terms, research terms, service-based terms, and core attorney terms allocation creates predictable growth. Multi-touch attribution modeling reveals why cutting research terms actually hurts your bottom-funnel conversions. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  --- 📄 CHAPTERS   0:00 - Paid Search Campaign Structure For Family Law Growth  2:18 - The P-Max Problem: Why Agencies Waste Your Budget 4:02 - Buy Terms: 30% Budget Allocation For Ready Clients  8:35 - Local Terms: 42% Of Your Leads Come Here  10:44 - Research Terms: Attribution Modeling That Works  16:12 - Service-Based Terms: Segmentation Strategy Mistakes  19:09 - Core Attorney Terms: Multi-Touch Attribution Secrets  21:41 - The $100 Budget Breakdown: Campaign Performance Metrics Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    25 min

  6. 18 SEPT.

    The Power of Prediction: 5 Keys To Law Firm Sales Success

    Learn the 5-step system Sterling uses to convert clients predictably. No more guessing, no more lost revenue walking out the door. You know what's wild? Only 4-5% of consultations fund same day, but Sterling converts 25% in 14 days using predictive law firm intake optimization. Stop losing clients to bad attorney consultation processes. I mean, here's what actually happens - most family law firms treat every consultation like a coin flip. But when you understand client psychology during their first attorney client consultation, everything changes. These aren't just legal client follow up tactics. This is about meeting people where they are emotionally and building the law firm conversion rates that scale your practice. Tony and I break down Sterling's exact playbook for law firm lead conversion, including the CRM automation that handles 18 months of follow-up without your team getting confused. We're talking about systems that work whether you're doing 5 consultations a week or 100+ like Sterling. 📲 Subscribe Now: https://www.youtube.com/@TylerxDolph 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/ — 📄 CHAPTERS   0:00 - Law Firm Sales Struggling? The Power Of Prediction Explained  2:09 - Understanding Client Psychology On Attorney Intake Calls 4:45 - Why Most Law Firm Follow Up Systems Fail (Sterling's 25% Close Rate) 7:42 - Strategic Questions That Break Through Client Defense Responses  10:54 - Law Firm CRM Systems That Convert Leads Automatically  14:15 - Avoiding Assumption: Why Having 6 Different Pitches Work Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    17 min

  7. 11 SEPT.

    Mastering Attorney Consultation Skills for Family Law

    Attorney consultation skills are killing law firms. Here's the truth about why attorneys fail in the consultation room. Family law attorneys think consultation skills are about showing how much they know. Wrong. The #1 issue we've trained at Sterling isn't knowledge - it's getting attorneys to stop talking and start listening.  This episode breaks down our proven family law consultation process that transformed our client conversion rates. We cover law firm sales mindset shifts, attorney confidence building techniques, and the systematic approach to family lawyer client conversion that doesn't feel manipulative. 📲 Subscribe Now: https://www.youtube.com/@TylerxDolph 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/ — 📄 CHAPTERS   0:00 - Attorney Consultation Skills: Why Law Firm Owners Hate Selling  5:41 - Sales Is A Learnable Skill: Stop Talking, Start Listening  10:16 - Consult College: Building Law Firm Team Sales Training System  12:59 - Service Mindset Transforms Legal Sales Process Improvement  19:22 - Curiosity Over Charisma: Attorney Communication Skills That Convert  23:28 - Mindset Shifts: Law Firm Revenue Growth Strategies That Works Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    29 min

  8. 4 SEPT.

    From $0 to $17MM: The Sales Training That Changed Everything

    Sales training isn't optional for family law firms—it's the difference between 15% and 30% close rates on cold leads. A lot of attorneys resist sales training because they think it's "dirty." The data shows attorneys sell constantly—to judges, clients, and peers. Our systematic approach at Sterling turned a 15% cold lead closer into a consistent 25-30% performer through daily role-play training and our Council College program. The result? You need fewer consultations to hit revenue targets, and your intake team development becomes predictable instead of hoping for natural talent. 📲 Subscribe Now: https://www.youtube.com/@karls.anthony 📝 Schedule a FREE Family Law Firm Audit: https://rocketclicks.com/schedule-a-family-law-quick-audit/  --- 📄 CHAPTERS: 0:00 - Sales Training Reality Check: Why Attorneys Resist What They Already Do  1:45 - Redefining Sales Commitment: From Dirty Word to Professional Service  5:32 - Sales Training as Growth Strategy: Daily Role-Play Systems That Work  8:38 - Council College Framework: Teaching Attorneys to Listen Before Speaking  12:10 - Lead Follow-Up Systems: The 91-Day Sequence That Converts Cold Prospects 14:37 - Mary's Method: How One Intern Became Our Best Sales Manager  18:38 - Balancing Process with Authenticity: Why Scripts Kill Conversions  23:28 - Activity vs Achievement: The Vince Lombardi Sales Truth Curious to discover your personalized roadmap to scaling a law firm, no matter where you are in the business? Follow these steps: 1. BOOK A FREE 30-MINUTE AUDIT WITH US: https://rocketclicks.com/schedule-a-family-law-quick-audit/ 2. CONNECT WITH US: LinkedIn: https://www.linkedin.com/in/anthonykarls/ https://www.linkedin.com/in/tylerdolph/ https://www.linkedin.com/company/rocket-clicks Facebook: http://facebook.com/2311.karls.anthony https://www.facebook.com/profile.php?id=61577369996484 http://facebook.com/RocketClicks Instagram: http://instagram.com/karls.anthony https://www.instagram.com/tylerxdolph/ https://www.instagram.com/rocketclicks/ 3. TELL ME WHAT YOU WANT: Tell me in the comments if you liked this podcast and w...

    27 min
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Revenue Strategies for Family Law Firms Learn from the experts behind the growth of sterlinglawyers.com Anthony Karls, President of Rocket Clicks/co-founder of Sterling Lawyers, and Tyler Dolph, CEO of Rocket Clicks, interview the experts in all the areas that will drive revenue and increase profits for family law firmsGet technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow from an idea to an exclusively family law firm with 30+ attorneys.

Informations

  • Création
    Anthony Karls
  • Années d’activité
    2024 - 2025
  • Épisodes
    89
  • Classification
    Tous publics
  • Copyright
    © 2025 Revenue Roadmap
  • Site web de l’émission
    Revenue Roadmap