FULL COMP: The Voice of the Restaurant Industry Revolution

Josh Kopel
  • 4.9（143則評分）
  • 創業
  • 每週更新兩次

What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away? I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP. Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything. No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of. So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.

  1. Perfect Meals Don’t Matter: Sara Fay Egan on Experiences That Scale

    3 天前

    Perfect Meals Don’t Matter: Sara Fay Egan on Experiences That Scale

    If your guests remember the night but forget the meal, did you succeed? Sara Fay Egan never planned to run restaurants—she built experiences. After a career in high-end event planning, she was thrust into leadership at Beale Street Blues Company after the sudden passing of her father. But instead of mimicking traditional models, she brought an outsider’s eye—and a showrunner’s instinct. In this conversation, we break down the strategy behind “improvisational hospitality,” the power of sensory immersion, and why giving your team the freedom to perform might be your strongest cultural move.  If you’ve ever wondered how to make your place unforgettable—this is the playbook. To learn more about Beale Street Blues Company, visit bealestreetbluescompany.com  ____________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts

    37 分鐘
  2. Competition Isn’t Your Biggest Threat: Jean-Pierre Lacroix on the Power of Relevance

    6 天前

    Competition Isn’t Your Biggest Threat: Jean-Pierre Lacroix on the Power of Relevance

    What if your restaurant’s biggest threat isn’t your competition—it’s your own irrelevance? Jean-Pierre Lacroix has spent decades helping brands regain their footing after losing touch with what made them matter. In today’s conversation, we unpack what’s killing restaurant loyalty—and it’s not what you think. Jean-Pierre argues that operators are over-indexing on price and efficiency, while starving their brand of emotional connection. We get into how to build a restaurant that creates memories, not just meals; why frequency is the new frontier of growth; and how to design an experience so strong, your customers do the marketing for you. This isn’t about promotions. It’s about staying relevant, meaningful, and unforgettable. To learn more about his work in brand transformation, visit sld.com  ____________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

    39 分鐘
  3. Quality is Overrated: Allan Dib on Scaling Sales the Smart Way

    9月19日

    Quality is Overrated: Allan Dib on Scaling Sales the Smart Way

    Most restaurant owners think better food or better service will win the game. But Allan Dib has a different take: your product is not your problem—your marketing is. Allan is the best-selling author of The 1-Page Marketing Plan, and in this conversation, he dismantles the myths that keep restaurants stuck. We get into the high cost of bad positioning, why most marketing attracts the wrong customers, and the dangerous assumption that quality alone will drive sales. He shares how loyalty is about identity, not discounts—and why clarity, not complexity, is the real growth lever. This is for operators who are tired of being the best-kept secret and ready to market like they mean it. To learn more about his work and access free tools, visit https://allandib.com/ ____________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

    39 分鐘
  4. Office Hours: Enrollment Beats Training

    9月18日 · 附贈內容

    Office Hours: Enrollment Beats Training

    I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses. In this episode, I share effective strategies for restaurant marketing and team engagement. I talk about the importance of aligning team goals with personal motivations and introduce the GWC framework to evaluate whether team members truly understand their role, want to succeed in it, and have the capacity to deliver. I also highlight why consistency in training and communication is so critical for creating a productive environment and achieving lasting results. Takeaways: Most restaurant marketing fails because it's built on guesswork.Get the team excited about goals that move the needle in their lives.Meetings should enroll people in a game worth playing.Procedures don't move people; purpose does.Behavior changes without micromanagement when aligned with purpose.The GWC framework helps assess team alignment.Aligning outcomes with team members' goals fosters motivation.Consistency in training leads to lasting results.Daily reminders can turn ideas into habits.Track one behavior for seven days to see results.Chapters 00:00 Introduction to Full Comp and Restaurant Marketing 00:57 Engaging Teams with Meaningful Goals 02:40 The GWC Framework for Team Alignment 05:31 Implementing Consistency for Lasting Results If you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

    7 分鐘
  5. Burnout Isn’t a Badge: Ahu Hettema on Risk, Reinvention, and Building Restaurants That Work

    9月16日

    Burnout Isn’t a Badge: Ahu Hettema on Risk, Reinvention, and Building Restaurants That Work

    Ahu Hettema didn’t hedge her bets—she burned the boats. No Plan B. No safety net. Just a belief that betting everything on one restaurant could rewrite her life. And it did. But not through stubbornness. Through adaptation. In this episode, Ahu breaks down how listening—really listening—to her guests saved her concept, why comfort matters more than cuisine, and how leadership based on likability, not fear, created a team that shows up like it’s opening night, every night. This is for every operator who’s done the math and knows the numbers don’t work unless the heart of the place does. For more on Istanbul Hawaii and her story, visit istanbulhawaii.com

    35 分鐘
  6. This Is What Luxury Actually Feels Like: Chris Adams on Culture, Tech, and the Soul of Service

    9月12日

    This Is What Luxury Actually Feels Like: Chris Adams on Culture, Tech, and the Soul of Service

    Chris Adams does. He’s built a business on showing some of the biggest brands in the world how to make guests feel something—without faking it. In this episode, we dig into what defines modern luxury and why it has less to do with money and more to do with culture, people, and emotional precision. Chris shares how AI and tech can enhance—not replace—hospitality, why perceived value is the new battlefield, and what most operators get wrong about training. If you’re still trying to out-system your staffing problems, this is your wake-up call. Luxury isn’t about perks. It’s about people. And Chris is here to show you how to invest in them the right way. To learn more about Ellis Adams Group and their work in luxury hospitality, visit ellisadamsgroup.com ____________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

    37 分鐘
  7. Office Hours: Acquire Talent, Don’t Nurture It

    9月11日 · 附贈內容

    Office Hours: Acquire Talent, Don’t Nurture It

    I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.  In this episode, I dive into the critical aspects of restaurant marketing, the value of hiring top talent, and how to build a high-performance culture inside a restaurant. I break down why clear roles and defined outcomes are essential, how to financially justify investing in A players, and the role leadership plays in shaping team performance. I also share practical insights for restaurateurs who want to strengthen their operations and elevate their team dynamics. Takeaways: Most restaurant marketing fails because it's built on guesswork.I've never seen an underperformer turn into an all-star.Early stage restaurants win by acquiring A players.We need to get clear and define roles around outcomes.Rescuing underperforming employees has hidden costs.A players are cheaper than B players in the long run.Your culture is what you tolerate, not what you preach.Every time you keep a C player, you teach A players that excellence is optional.Run the rehire test on your bottom 10%.Give your leaders a number to focus on and improve.Chapters 00:00 Introduction to Restaurant Marketing Challenges 01:45 The Importance of Hiring A Players 04:39 Defining Roles and Outcomes in Restaurant Leadership 07:31 Creating a High-Performance Culture If you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting https://joshkopel.com.

    9 分鐘
  8. From Maxed-Out Credit Cards to 41 Locations: John Gelastopoulos on Building Broken Yolk’s Lasting Momentum

    9月9日

    From Maxed-Out Credit Cards to 41 Locations: John Gelastopoulos on Building Broken Yolk’s Lasting Momentum

    Most people buy a restaurant and inherit someone else’s problems. John Gelastopoulos bought a closed breakfast spot, maxed out his credit cards to keep it alive—and turned it into a 41-location powerhouse. The secret? Relentless persistence and an obsession with people. In this conversation, John shares how he went from washing dishes to franchising nationwide, why filling the dining room once can create a lasting ripple effect, and the systems that keep his culture intact across dozens of locations. We get into scaling without losing empathy, making smart pricing moves through economic swings, and focusing only on what you can control—no matter the competition. If you’re ready to see how grit, relationships, and a well-timed Rolodex can build an empire, this episode delivers. To learn more about Broken Yolk Café and their franchise opportunities, visit www.thebrokenyolkcafe.com ____________________________________________________________ Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other content: Yelp for Restaurants Podcasts Restaurant expert videos & webinars

    36 分鐘
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4.9
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143 則評分

簡介

What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away? I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP. Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything. No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of. So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.

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