The 1% Edge

Carlos Nouche
  • 5.0 (5)
  • BUSINESS

Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.

  1. E60 - THE BEAUTY OF THE JOURNEY: LESSONS FROM LIFE | Graeme Coyne

    3D AGO

    E60 - THE BEAUTY OF THE JOURNEY: LESSONS FROM LIFE | Graeme Coyne

    In this episode of the 1% Edge podcast, host Carlos Nouche and guest Graeme Coyne delve into the concept of purpose, exploring how it relates to personal and professional journeys. They discuss the importance of enjoying the journey rather than fixating solely on destinations, reflecting on career ambitions, setbacks, and the lessons learned along the way. Graeme shares practical advice for account executives and emphasizes the significance of self-reflection and maintaining a positive attitude in the face of challenges. The conversation highlights the value of personal growth and the ongoing quest for purpose in life. Connect with Graeme Coyne on LinkedIn: https://www.linkedin.com/in/graeme-coyne-9b971659/ We hope you enjoyed! Don't forget to like and subscribe to never miss an episode! - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    34 min
  2. E59 - THE POWER OF PEOPLE FIRST CULTURE | Sean Farrell

    FEB 3

    E59 - THE POWER OF PEOPLE FIRST CULTURE | Sean Farrell

    In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Sean Farrell, CEO of QDS, about the importance of a people-first culture in business. They discuss how understanding employees as whole individuals can lead to greater success, the significance of hiring for cultural fit, and the value of embracing failure as a learning opportunity. Sean shares insights on leadership development, integrating faith into business practices, and balancing the need for accountability with a caring workplace environment. The conversation also touches on lessons learned from professional sports and the importance of self-care for leaders. Connect with Sean Farrell on LinkedIn: https://www.linkedin.com/in/sean-o-farrell/We hope you enjoyed! Don't forget to like and subscribe to never miss an episode! - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    32 min

  3. JAN 27

    E58 - Why Sales Performance Is Stagnating: The Growing Seller & Buyer Disconnect | Andy Paul

    In this episode of the 1% Edge Podcast, Carlos Nouche and Andy Paul discuss the stagnation in sales performance despite increased investments in training and technology. They explore the disconnect between sellers and buyers, emphasizing the need for sellers to understand the buyer's journey and the importance of helping buyers commit to change before making a purchase decision. The conversation highlights the role of human connection in sales, especially in an increasingly AI-driven landscape, and the necessity for sales processes to align with buyer needs.We hope you enjoyed! Don't forget to like and subscribe to never miss an episode! - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    46 min
  4. E57 - PRACTICAL WAYS THAT MAKE HUMANS MORE PRODUCTIVE WITH AI | Matt Ericksen

    JAN 20

    E57 - PRACTICAL WAYS THAT MAKE HUMANS MORE PRODUCTIVE WITH AI | Matt Ericksen

    In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Matt Ericksen, Vice President of Sales and Operations at Griswold, about practical ways to enhance human productivity in the age of AI. They discuss the challenges of AI implementation, the importance of maximizing human connection in business, and share specific examples of how AI tools have transformed recruitment, sales conversations, and operational efficiency. Matt emphasizes the need for thoughtful AI integration while addressing privacy concerns and measuring the impact of these technologies on productivity. Takeaways 78% of AI projects yield no return on investment.Maximizing human connection is crucial in business.AI can help free up time for meaningful interactions.Creating AI agents can significantly reduce time spent on tasks.Quality of job ads improves with AI assistance.Better interviews lead to better hiring decisions.AI enhances the client intake process.AI agents can streamline access to regulatory information.Privacy concerns must be addressed when implementing AI.Measuring AI's impact on productivity is essential. Connect with Matt - https://www.linkedin.com/in/matt-ericksen-32b75a77/

    30 min
  5. E56 - ART OF DETACHMENT AND IT'S ROLE IN SALES, SALES LEADERSHIP, AND EVEN CULTURE | Warren Spiwak

    JAN 13

    E56 - ART OF DETACHMENT AND IT'S ROLE IN SALES, SALES LEADERSHIP, AND EVEN CULTURE | Warren Spiwak

    In this episode of the 1% Edge Podcast, Carlos Nouche and Warren Spiwak discuss the art of detachment in sales, emphasizing the importance of building trust and authentic relationships with clients. Warren shares insights from his extensive experience in the insurance industry, highlighting how detaching from outcomes can lead to more meaningful conversations and better results. They explore the pressures faced by sales professionals and the significance of curiosity and preparation in fostering successful interactions. Warren also provides advice on creating a culture of detachment within sales teams and reflects on his personal journey in the industry. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    35 min
  6. E55 - THINK OUTSIDE THE BOX, ESPECIALLY WHEN IT COMES TO SALES | Miram Ebrahim

    JAN 6

    E55 - THINK OUTSIDE THE BOX, ESPECIALLY WHEN IT COMES TO SALES | Miram Ebrahim

    In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Miram Ebrahim about the importance of thinking outside the box in sales. They discuss how unique strategies and personal experiences can lead to success, the necessity of structure and organization in achieving goals, and the power of daily affirmations and mindset. Miram shares her journey through challenges and missteps in her career, emphasizing the importance of focusing on revenue-generating activities and giving oneself credit for achievements. The conversation concludes with insights on continuous growth and the significance of stepping out of comfort zones. TakeawaysThinking outside the box means being daring and bold.There’s never a dead end; keep trying new approaches.Organization creates balance and accountability in sales.Daily affirmations can set a positive mindset for success.Focus on revenue-generating activities to prioritize effectively.Not everyone will like you; focus on being respected instead.Give yourself credit for your achievements and efforts.Continuous growth comes from stepping out of your comfort zone.Embrace challenges as opportunities for learning and development.Surround yourself with good influences and mentors. Connect with Miram - https://www.linkedin.com/in/miramebrahim/

    29 min
  7. E54 - THE POWER OF RELATIONSHIPS IN BUSINESS AND IN LIFE | Jakob Wahl

    12/30/2025

    E54 - THE POWER OF RELATIONSHIPS IN BUSINESS AND IN LIFE | Jakob Wahl

    In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jakob Wahl, President and CEO of IAAPA, about the significance of relationships in business. They explore how building a community of trust and empathy can lead to long-term success, the importance of maintaining relationships with members, and the unique perspective of non-profit organizations. Jakob shares insights on empowering employees to provide exceptional customer service and the value of investing in relationships for future growth. Takeaways Building relationships is about empathy and understanding.A strong community fosters trust and collaboration.Maintaining relationships requires ongoing effort and engagement.Empowering employees leads to better customer service.Investing in relationships pays off in the long run.Non-profits focus on service rather than profit.Creating memorable experiences is key to customer loyalty.Communication is crucial in managing customer expectations.Successful businesses prioritize emotional connections with customers.Long-term perspectives drive sustainable growth.

    32 min
  8. E53 - PUTTING IN THE REPS: THE SECRET TO GROWTH IN SALES, LIFE, AND BEYOND | Jarrett Hopper

    12/23/2025

    E53 - PUTTING IN THE REPS: THE SECRET TO GROWTH IN SALES, LIFE, AND BEYOND | Jarrett Hopper

    In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Jarrett Hopper, Vice President of Sales at Savista, about the importance of 'putting in the reps' in sales and life. They discuss the challenges faced in sales, the significance of continuous learning, and the role of education in career development. Jarrett shares personal anecdotes about his work ethic, the generational differences in motivation, and the universal nature of sales skills. The conversation emphasizes the need for self-awareness and the importance of building genuine relationships in sales. Takeaways Putting in the reps is essential for growth in sales and life.It's not just about quantity; quality of actions matters.Bad form in practice leads to poor results.Challenges often teach us our biggest lessons.A strong work ethic is crucial for success.Self-awareness is key to continuous improvement.Everyone is involved in sales in some capacity.Education can provide a solid foundation for your career.Sales is about building relationships, not just transactions.Your degree can open unexpected doors in your career.

    32 min
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5
out of 5
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About

Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.

Information

  • Creator
    Carlos Nouche
  • Years Active
    2025 - 2026
  • Episodes
    60
  • Rating
    Clean
  • Copyright
    © 2026 Carlos Nouche