The 1% Edge

Carlos Nouche
  • 5.0 (5)
  • BUSINESS

Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.

  1. E62 - Why “experience” is the most Underestimated Competitive Advantage in modern organizations

    9H AGO

    E62 - Why “experience” is the most Underestimated Competitive Advantage in modern organizations

    In this episode of the 1% Edge podcast, host Carlos Nouche engages with Shane Yost, founder and CEO of XA³, to explore the critical role of experience as a competitive advantage in modern organizations. Shane emphasizes that simply implementing new software does not guarantee improved outcomes; instead, organizations must focus on removing friction for employees, customers, and partners to enhance overall experience. He discusses the importance of understanding the intrinsic value behind actions taken within a business and how this understanding can lead to better customer retention and employee satisfaction. The conversation delves into the significance of having hard conversations and asking tough questions to align organizational goals. Shane shares insights on the value of hiring veterans, who bring grit and adaptability to the workplace, and how their experiences can enhance team dynamics. The episode concludes with Shane discussing the challenges of standing out in a crowded market and the importance of building lasting relationships with partners and clients to create a successful ecosystem. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    30 min
  2. E61 - UNLOCKING THE SECRETS OF TOP SALES PERFORMERS | John Westman

    FEB 17

    E61 - UNLOCKING THE SECRETS OF TOP SALES PERFORMERS | John Westman

    In this episode of the 1% Edge Podcast, host Carlos Nouche interviews John Westman, a VP at Citius Pharmaceuticals, Inc and author of 'Client Champion.' They discuss the beliefs and behaviors of top 1% sales performers, emphasizing the importance of trust, relationships, and continuous learning in sales. John shares insights from his book, actionable strategies for sales success, and the significance of human connection in a world increasingly influenced by technology. The conversation highlights the need for sales professionals to be client champions and to focus on making their clients' lives better. We hope you enjoyed! Don't forget to like and subscribe to never miss an episode! - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    38 min
  3. E60 - THE BEAUTY OF THE JOURNEY: LESSONS FROM LIFE | Graeme Coyne

    FEB 10

    E60 - THE BEAUTY OF THE JOURNEY: LESSONS FROM LIFE | Graeme Coyne

    In this episode of the 1% Edge podcast, host Carlos Nouche and guest Graeme Coyne delve into the concept of purpose, exploring how it relates to personal and professional journeys. They discuss the importance of enjoying the journey rather than fixating solely on destinations, reflecting on career ambitions, setbacks, and the lessons learned along the way. Graeme shares practical advice for account executives and emphasizes the significance of self-reflection and maintaining a positive attitude in the face of challenges. The conversation highlights the value of personal growth and the ongoing quest for purpose in life. Connect with Graeme Coyne on LinkedIn: https://www.linkedin.com/in/graeme-coyne-9b971659/ We hope you enjoyed! Don't forget to like and subscribe to never miss an episode! - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    34 min
  4. E59 - THE POWER OF PEOPLE FIRST CULTURE | Sean Farrell

    FEB 3

    E59 - THE POWER OF PEOPLE FIRST CULTURE | Sean Farrell

    In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Sean Farrell, CEO of QDS, about the importance of a people-first culture in business. They discuss how understanding employees as whole individuals can lead to greater success, the significance of hiring for cultural fit, and the value of embracing failure as a learning opportunity. Sean shares insights on leadership development, integrating faith into business practices, and balancing the need for accountability with a caring workplace environment. The conversation also touches on lessons learned from professional sports and the importance of self-care for leaders. Connect with Sean Farrell on LinkedIn: https://www.linkedin.com/in/sean-o-farrell/We hope you enjoyed! Don't forget to like and subscribe to never miss an episode! - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    32 min

  5. JAN 27

    E58 - Why Sales Performance Is Stagnating: The Growing Seller & Buyer Disconnect | Andy Paul

    In this episode of the 1% Edge Podcast, Carlos Nouche and Andy Paul discuss the stagnation in sales performance despite increased investments in training and technology. They explore the disconnect between sellers and buyers, emphasizing the need for sellers to understand the buyer's journey and the importance of helping buyers commit to change before making a purchase decision. The conversation highlights the role of human connection in sales, especially in an increasingly AI-driven landscape, and the necessity for sales processes to align with buyer needs.We hope you enjoyed! Don't forget to like and subscribe to never miss an episode! - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    46 min
  6. E57 - PRACTICAL WAYS THAT MAKE HUMANS MORE PRODUCTIVE WITH AI | Matt Ericksen

    JAN 20

    E57 - PRACTICAL WAYS THAT MAKE HUMANS MORE PRODUCTIVE WITH AI | Matt Ericksen

    In this episode of the 1% Edge podcast, host Carlos Nouche speaks with Matt Ericksen, Vice President of Sales and Operations at Griswold, about practical ways to enhance human productivity in the age of AI. They discuss the challenges of AI implementation, the importance of maximizing human connection in business, and share specific examples of how AI tools have transformed recruitment, sales conversations, and operational efficiency. Matt emphasizes the need for thoughtful AI integration while addressing privacy concerns and measuring the impact of these technologies on productivity. Takeaways 78% of AI projects yield no return on investment.Maximizing human connection is crucial in business.AI can help free up time for meaningful interactions.Creating AI agents can significantly reduce time spent on tasks.Quality of job ads improves with AI assistance.Better interviews lead to better hiring decisions.AI enhances the client intake process.AI agents can streamline access to regulatory information.Privacy concerns must be addressed when implementing AI.Measuring AI's impact on productivity is essential. Connect with Matt - https://www.linkedin.com/in/matt-ericksen-32b75a77/

    30 min
  7. E56 - ART OF DETACHMENT AND IT'S ROLE IN SALES, SALES LEADERSHIP, AND EVEN CULTURE | Warren Spiwak

    JAN 13

    E56 - ART OF DETACHMENT AND IT'S ROLE IN SALES, SALES LEADERSHIP, AND EVEN CULTURE | Warren Spiwak

    In this episode of the 1% Edge Podcast, Carlos Nouche and Warren Spiwak discuss the art of detachment in sales, emphasizing the importance of building trust and authentic relationships with clients. Warren shares insights from his extensive experience in the insurance industry, highlighting how detaching from outcomes can lead to more meaningful conversations and better results. They explore the pressures faced by sales professionals and the significance of curiosity and preparation in fostering successful interactions. Warren also provides advice on creating a culture of detachment within sales teams and reflects on his personal journey in the industry. - Carlos and the 1% Edge Team Connect with Carlos Nouche on LinkedIn: https://www.linkedin.com/in/cnouche/ Visit Carlos Nouche’s website here: https://carlosnouche.com/ Listen to The 1% Edge on these podcast platforms: Spotify: https://open.spotify.com/show/5DXOsN1j0AEjNPoJ68Fnq2Apple Podcasts: https://podcasts.apple.com/us/podcast/the-1-edge/id1814316904Amazon Podcasts: https://music.amazon.com/podcasts/19ea92c1-349b-493f-9646-30be896ab263/the-1-edge #AI #artificialintelligence #businesstechnology #humanelement #adoption #futureofwork #productivity #BusinessLeadership #ExecutiveDevelopment #SalesStrategies #ProfessionalGrowth #ProductivityTips #CommunicationSkills #FutureOfWork #AIinBusiness #Resilience #ContinuousImprovement #Mentorship #LeadershipMindset #BlueRidgeBusiness #BusinessGrowth #WorkLifeBalance #CareerSuccess #TeamBuilding #StrategicPartnerships #SalesProspecting #LeadershipCommunicationThe 1% Edge podcast delivers powerful insights for business owners, leaders, managers, and executives seeking to elevate their professional and personal lives. Hosted by Carlos Nouche, each episode features candid conversations with experts and entrepreneurs covering leadership, sales strategies, productivity, communication skills, AI adoption, resilience, and continuous growth. Tailored for the Blue Ridge, Georgia business community and beyond, the podcast equips listeners with actionable advice to overcome challenges, build strong teams, and drive lasting success in today’s fast-paced business environment. Tune in every week to gain the edge you need to lead with confidence and clarity.

    35 min
  8. E55 - THINK OUTSIDE THE BOX, ESPECIALLY WHEN IT COMES TO SALES | Miram Ebrahim

    JAN 6

    E55 - THINK OUTSIDE THE BOX, ESPECIALLY WHEN IT COMES TO SALES | Miram Ebrahim

    In this episode of the 1% Edge Podcast, Carlos Nouche speaks with Miram Ebrahim about the importance of thinking outside the box in sales. They discuss how unique strategies and personal experiences can lead to success, the necessity of structure and organization in achieving goals, and the power of daily affirmations and mindset. Miram shares her journey through challenges and missteps in her career, emphasizing the importance of focusing on revenue-generating activities and giving oneself credit for achievements. The conversation concludes with insights on continuous growth and the significance of stepping out of comfort zones. TakeawaysThinking outside the box means being daring and bold.There’s never a dead end; keep trying new approaches.Organization creates balance and accountability in sales.Daily affirmations can set a positive mindset for success.Focus on revenue-generating activities to prioritize effectively.Not everyone will like you; focus on being respected instead.Give yourself credit for your achievements and efforts.Continuous growth comes from stepping out of your comfort zone.Embrace challenges as opportunities for learning and development.Surround yourself with good influences and mentors. Connect with Miram - https://www.linkedin.com/in/miramebrahim/

    29 min
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out of 5
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About

Welcome to The 1% Edge Podcast with Carlos Nouche! The 1% Edge Podcast delivers insightful interviews with exceptional guests who share their personal journeys of continuous improvement—striving to get 1% better every day. Our focus is on go-to-market leaders across a range of industries, including roles such as: sales, customer success, sales operations, revenue enablement, marketing, product design, and more. Whether you’re a GTM professional seeking actionable insights or aiming to elevate your career, this podcast is your go-to resource for inspiration and practical strategies. Join us as we explore the mindset, habits, and strategies that drive success in the modern business landscape.

Information

  • Creator
    Carlos Nouche
  • Years Active
    2025 - 2026
  • Episodes
    62
  • Rating
    Clean
  • Copyright
    © 2026 Carlos Nouche