The 1% Insight

Jack Regan

Welcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content! In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy. We explore how B2B Tech companies can turn their content into strategic communication channels that build trust, engage audiences, and provide real value. With a focus on creating content engines that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you. Learn how "The 1%" changes can make all the difference! The 1% Insight is brought to you & sponsored by Trend 7 Media. To learn more visit: https://www.trend7m.com/

  1. 12/09/2025

    Building Awareness & Trust When Marketing Technical Products + The Future of EV with Rosemary Wynne of EZO | #20

    How do you market cutting-edge technology when your audience is still learning what they need? In this episode, Rosemary Wynne, Head of Marketing at EZO, reveals what it takes to build awareness and trust in Ireland's EV charging market. Rosemary walks us through her transition from digital strategy to leading the marketing for one of Ireland's leading EV infrastructure companies. She opens up about the real challenges of rebranding in a fast-moving industry and shares how EZO navigates the delicate balance between technical B2B marketing and consumer education. What you'll learn: Dual-market strategies for serving both business clients and end consumersWhy integrating digital and physical infrastructure matters for user experienceHow behavioural shifts drive EV adoption more than technology alonePractical applications of AI in B2B marketing for technical productsThis episode delivers actionable insights for B2B tech marketers navigating complex product launches, managing rebrands in evolving markets, or building trust around transformative technology. Essential listening for marketing leaders in technical industries looking to bridge the gap between innovation and adoption. Connect with Rosemary on LinkedInLearn about EZOThanks for listening to The 1% Insight! Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast MarketingConnect with me on LinkedInSubscribe to our 1% Insight NewsletterWatch & Subscribe our YouTube ChannelVisit our WebsiteThe 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

    25 min
  2. 12/05/2025

    Engaging B2B Tech Buying Committees with your Podcast | #19

    How your B2B Tech Podcast can support your sales efforts during long sales cycles! 1. Engage Buyers A podcast can help keep prospects and buyers engaged with your brand throughout their journey. Easy to access content that they find valuable, keeping your company top of mind. 2. Appeal to buying committees Chances are there will be more than 1 person you need to get approval from when selling your B2B Tech Product/Service. Having different podcast episodes to appeal to and engage different buyer personas can support your sales efforts by winning over the majority of their buying committee before they even have a demo with your team. 3. Builds Trust Showcase expertise + thought leadership by going in-depth on topics about your industry, product features, the challenges your customers face, the future of your industry & client success stories. Making your company a trusted option when they are ready to buy.  Thanks for listening to The 1% Insight! Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast MarketingConnect with me on LinkedInSubscribe to our 1% Insight NewsletterWatch & Subscribe our YouTube ChannelVisit our WebsiteThe 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

    4 min
  3. 11/27/2025

    If You’re Not on the Day One Shortlist, You’re Already Losing Deals | #18

    Most B2B tech vendors focus solely on their sales process, perfecting demos and refining proposals. But recent research reveals a stark reality: if you're not on the buyer's shortlist from day one, you've likely already lost the deal. In this episode of The 1% Insight, host Jack Regan examines why the vast majority of winning vendors are present on the initial shortlist before formal procurement even begins. The conversation centres on a fundamental shift in B2B buying behaviour: decisions are largely made before your sales team ever gets involved. What you'll learn: Jack breaks down how to build genuine discoverability in crowded markets, moving beyond traditional lead generation tactics. You'll discover why answering buyers' actual questions rather than promoting features creates the foundation for trust and credibility. The episode explores how consistent presence across the channels your buyers actually use builds the familiarity that puts you on their radar. Jack discusses practical approaches to creating educational content that positions your company as a knowledgeable guide, not just another solution provider searching for attention. You'll also learn how category-level content can establish your brand as a thought leader, challenging conventional thinking and shaping how buyers understand their problems before they're ready to evaluate solutions. Who this is for: B2B tech marketers responsible for demand generation, content strategy, and pipeline growth will find actionable frameworks for earning their place in early buying conversations. Reference:  Statistic Source: (6Sense, 2025 Buyer Experience Report) Thanks for listening to The 1% Insight! Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast MarketingConnect with me on LinkedInSubscribe to our 1% Insight NewsletterWatch & Subscribe our YouTube ChannelVisit our WebsiteThe 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

    11 min
  4. 11/21/2025

    Smart Buildings to Smart Tech Marketing & the Power of Events with Gemma Kerley of Hereworks & McKeon Group | #17

    In this episode of "The 1% Insight" podcast, we delve into the dynamic world of smart building technology and B2B tech marketing alongside Gemma Kerley, Group Marketing Manager at Hereworks and McKeon Group. Gemma shares her journey from digital marketing to leading innovative strategies in the smart building sector. Key Insights for B2B Tech Marketers: The Power of Events: Learn why both specialist industry gatherings and major conferences remain vital for fostering authentic relationships and accelerating business development.Answer Engine Optimisation: Explore the shifting dynamics of B2B tech marketing and the importance of adapting strategies for AI-powered customer engagement.AI in Marketing: Understand how artificial intelligence is fundamentally changing customer interactions whilst maintaining the indispensable human element in effective marketing approaches.This episode delivers practical wisdom for professionals navigating smart technology challenges or refining their marketing methodologies in today's evolving B2B tech landscape. Connect with Gemma on LinkedInLearn about Hereworks & McKeon GroupThanks for listening to The 1% Insight! Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast MarketingConnect with me on LinkedInSubscribe to our 1% Insight NewsletterWatch & Subscribe our YouTube ChannelVisit our WebsiteThe 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

    35 min
  5. 11/11/2025

    Netflix vs YouTube: The Battle for Video Podcasts | #16

    Netflix is making a play for video podcasts with multi-year licensing deals. Should B2B tech marketers pay attention, or is YouTube still the clear winner? In this episode of The 1% Insight podcast, host Jack Regan breaks down why YouTube remains the dominant platform for B2B video content and what Netflix's entry means for your marketing strategy. What You'll Learn & Why YouTube is still the best for B2B Tech Video Podcasts: Distribution at Scale: YouTube is one of the largest search engines. No subscription walls to watch videos, no friction, just immediate access to your target audience.SEO That Actually Works: Google prioritizes YouTube content in search results. Your videos don't just live on a platform; they become discoverable assets that drive long-term traffic.Where Your Audience Already Is: B2B buyers are actively searching YouTube for product demos, webinars, and technical content. You're meeting them where they're already looking for answers.Analytics That Drive Decisions: YouTube Creator Studio gives you granular data on watch time, traffic sources, and audience demographics. Use real insights to optimize your content strategy.Format Flexibility: Whether it's long-form thought leadership or bite-sized Shorts, YouTube supports the full spectrum of content formats your audience expects.If you're planning your 2026 B2B Content Marketing strategy, this episode will help you make smarter platform decisions. Thanks for listening to The 1% Insight! Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast MarketingConnect with me on LinkedInSubscribe to our 1% Insight NewsletterWatch & Subscribe our YouTube ChannelVisit our WebsiteThe 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

    10 min
  6. 11/06/2025

    Staying Agile in a Changing Tech Marketing Landscape with Shree Magdani of TAMI | #15

    In this episode of The 1% Insight, Shree Magdani, Marketing Manager at TAMI, shares her insights on thriving in the fast-paced world of B2B tech marketing.  Discover how to stay agile in a changing landscape by embracing innovative strategies and leveraging AI for superior lead generation. Shree discusses the transition from lead generation to demand generation, offering practical tips on how to personalise your marketing efforts and engage your target audience effectively. Learn how to harness the power of creativity and data-driven insights to differentiate your brand and drive growth. Whether you're looking to refine your marketing strategy or explore new avenues for engagement, this episode provides actionable advice to help you succeed in 2025 and beyond.  Tune in for Shree's 1% Insights that can elevate your B2B Tech marketing approach and give you a competitive edge. Thanks for listening to The 1% Insight! Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast MarketingConnect with me on LinkedInSubscribe to our 1% Insight NewsletterWatch & Subscribe our YouTube ChannelVisit our WebsiteThe 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

    36 min
  7. The Importance of Strategy & Measurement to Scale your B2B Tech Brand with Gearoid Buckley | #14

    10/30/2025

    The Importance of Strategy & Measurement to Scale your B2B Tech Brand with Gearoid Buckley | #14

    In this episode of The 1% Insight, we delve into the world of B2B Tech Marketing with Gearoid Buckley, a seasoned marketing leader with a wealth of experience from his time at LinkedIn and other brands. Gearoid shares his journey from West Cork to becoming a pivotal figure in LinkedIn's international growth marketing, offering invaluable insights for B2B tech marketers looking to scale their brands. Key Insights: Strategic Clarity: Gearoid emphasises the critical importance of having a clear strategy. He shares how defining what not to do is as crucial as outlining what to focus on, ensuring that marketing efforts are aligned with business goals.Measurement and Context: Discover how Gearoid uses a scorecard approach to contextualise marketing performance, ensuring that metrics are not just numbers but part of a broader narrative that drives decision-making.Customer Understanding: Gearoid highlights the necessity of truly understanding your customer, moving beyond assumptions to deliver real value and drive engagement.Long-term vs Short-term Tactics: Learn about the balance between immediate revenue-generating activities and long-term brand-building strategies.Always Be Testing: Gearoid advocates for continuous testing and validation, sharing how simple changes can lead to significant improvements in conversion rates and overall marketing effectiveness. Join us as Gearoid Buckley shares his 1% insights, offering practical advice and strategic wisdom for B2B tech marketers aiming to elevate their brand and achieve sustainable growth. Tune in to gain actionable insights and learn how to navigate the evolving landscape of B2B tech marketing.Thanks for listening to The 1% Insight! Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast MarketingConnect with me on LinkedInSubscribe to our 1% Insight NewsletterWatch & Subscribe our YouTube ChannelVisit our WebsiteThe 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing

    42 min
  8. 09/01/2025

    Your Future Revenue Is at Risk: Why Ignoring Millennial & Gen Z B2B Buyers Will Cost You | #13

    In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams. Key Points: Demographic Shift: In 2025, Millennials and Gen Z comprise the majority of decision-makers in large B2B transactions. Ignoring their preferences could mean missing out on significant revenue opportunities.Digital-First Approach: Unlike previous generations, these buyers conduct extensive independent research online, often bypassing traditional sales channels. Companies must ensure their digital presence is robust and engaging.Content Strategy: Effective content marketing is crucial. Providing valuable, consistent content across multiple channels can position your brand as a trusted resource, influencing buyers' decisions.Omnichannel Engagement: Combining digital content with in-person events creates a comprehensive strategy that meets buyers where they are, enhancing brand visibility and trust.Data Utilisation: Leveraging data from digital interactions can inform personalised marketing strategies, bridging the gap between marketing and sales. Conclusion: To remain competitive, B2B technology companies must adapt their marketing strategies to align with the expectations of younger, digital-savvy buyers. Consistency, value, and strategic content distribution are key to capturing their attention and securing future revenue. Thanks for listening to The 1% Insight! Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast MarketingConnect with me on LinkedInSubscribe to our 1% Insight NewsletterWatch & Subscribe our YouTube ChannelVisit our WebsiteThe 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, Millennial buyers, Gen Z buyers, digital-first strategy, content marketing, omnichannel engagement, buyer behaviour, revenue risk, decision-makers, marketing strategy.

    17 min

About

Welcome to The 1% Insight podcast, where we help B2B Tech Marketers engage, build trust and create value for their target audience + companies through the power of B2B Content! In each episode, we dive into strategies that will help you engage the majority of your market, those not actively buying today but who are shaping their future buying decisions while also providing value to your existing customers & those who are ready to buy. We explore how B2B Tech companies can turn their content into strategic communication channels that build trust, engage audiences, and provide real value. With a focus on creating content engines that position your brand as a trusted industry voice, The 1% Insight content ensures you have the tactics & information to be top of mind when prospects are ready to buy. If you're ready to learn how to turn early-stage awareness into tomorrow's demand, this podcast is for you. Learn how "The 1%" changes can make all the difference! The 1% Insight is brought to you & sponsored by Trend 7 Media. To learn more visit: https://www.trend7m.com/