This episode features an interview with Kyle Lacy, SVP of Marketing at Seismic. Kyle was formerly the CMO of Lessonly, which was acquired by Seismic earlier this year. He is a 3-time author, sought-after conference speaker, and strategic advisor to multiple companies. He also has experience leading marketing teams through successful IPOs and acquisitions, and in marketing leadership at ExactTarget and Salesforce.
On this episode, Kyle opens up about the experience of the recent acquisition, how he’s had to adapt his demand gen strategies across companies, and his advice for a winning ABM stack.