The Ad Watchers BBB National Programs

In this episode of Ad Watchers, the hosts discuss the topic of consumer reviews and the actions taken by the National Advertising Division (NAD) to ensure their accuracy. They highlight several recent NAD cases related to consumer reviews, including challenges to claims made by Proz hair care products, MyPatriot Supply, Goose Creek candles, and Dr. … Continue reading Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic? →

In this episode of Ad Watchers, hosts Eric Unis and Annie Ugurlayan, attorneys at the National Advertising Division (NAD), revisit the Federal Trade Commission’s (FTC) Endorsement Guides. Given the recent updates to the Guides, the Ad Watchers have refreshed the tips and best practices from Season One for ensuring ad law compliance when using influencers, … Continue reading Endorsements & Testimonials – So What’s New? →

In this episode of Ad Watchers, your hosts discuss a critical link in the chain of advertising industry self regulation: the National Advertising Review Board, or NARB, the appellate body for National Advertising Division cases.  This episode welcomes NARB Chair and Vice-Chair, Ken Plevan and Heather Hippsley, as well as NARB Manager, Saveeta Dhanai, to … Continue reading What is the Appeal of an Appeal? Getting to Know NARB →

In this episode of Ad Watchers, hosts Dan and Annie take you behind the scenes of the U.S. system of self-regulation in the advertising industry and discuss some of the myths, the misconceptions, and misunderstandings advertisers have. This episode presents the Top Ten things the National Advertising Division (NAD) wants to make sure you know … Continue reading The NAD Top 10 — Did you know? →

The Data Privacy Framework (DPF) Program is now in effect, replacing the Privacy Shield Program as the mechanism to allow the safe, seamless transfer of personal data from the EU to the U.S in compliance with EU law. In this special edition episode of Privacy Abbreviated, host Dona Fraser is joined by IAPP’s Cobun Zweifel-Keegan … Continue reading Data Privacy Framework (DPF) is Here – Now What? →

In 1974, NAD’s sister program, the Children’s Advertising Review Unit, or CARU, was established to monitor an area of national advertising not covered by NAD: the unique children’s marketplace. CARU’s role? To protect children under 13 from advertising that is misleading, inappropriate, or inconsistent with laws and guidelines. In this episode of Ad Watchers, hosts … Continue reading A Different Playing Field. How is Advertising to Kids Different? →