The AdExpert Podcast

Sam
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Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.

  1. 4D AGO

    The 5 Critical Places Keywords Must Appear to Win Higher Google Rankings

    In this episode, we break down the five critical places keywords must appear to win higher Google rankings and close keyword gaps inside the search engine results page. You’ll learn: What keyword placement is and why it still matters in modern SEO strategyWhy the title tag is the strongest ranking signal you controlHow URL slug optimization reinforces search relevanceWhy your H1 heading must align with search intentHow the first sentence impacts engagement and bounce rateWhy meta description optimization improves click-through rate (CTR)How keyword gaps form in the search engine results page (SERP)How to audit your existing pages for missed ranking opportunitiesRanking higher in Google search results is not about publishing more content. It’s about placing your keywords strategically where Google and users look first. When your title tag, URL, H1, first sentence, and meta description are aligned, relevance becomes clear, click-through rates improve, and ranking opportunities increase. You’ll also learn how to identify keyword gaps, why filling them often requires less effort than building new content, and how simple SEO improvements can help you outrank stronger domains with better clarity and intent alignment. If you want to improve Google rankings without chasing more backlinks or creating endless content, this episode will show you how to optimize smarter using proven keyword placement strategies. Blog Link: The 5 Critical Places Keywords Must Appear to Win Google Rankings Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    17 min

  2. 4D AGO

    Creating a Winning Digital Strategy Without Overspending on Marketing

    In this episode, we break down how to create a winning digital strategy without overspending on ads or wasting your marketing budget. Learn how to use a data-driven marketing approach, focus on real customer pain points, and choose the right digital channels to drive long-term growth. You’ll learn: Why clear goals are the foundation of a strong digital strategyHow identifying customer pain points improves campaign performanceThe importance of data-driven marketing in controlling ad spendHow to choose high-impact digital channels instead of being everywhereWhy testing before scaling protects your marketing budgetHow to monitor key metrics like cost per lead and conversion rateWays to optimize campaigns for long-term growth without increasing spendWhether you’re managing paid ads, social media, or email campaigns, this episode shows you how smart digital planning and disciplined execution can reduce waste, improve results, and support sustainable business growth. Blog Link: Creating a Winning Digital Strategy Without Overspending Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    16 min

  3. 4D AGO

    How to Create a Full-Funnel Digital Marketing Strategy That Drives Conversions

    In this episode, we break down how to create a full-funnel digital marketing strategy that guides potential customers from awareness to conversion. A strong full-funnel marketing approach ensures your messaging, content strategy, and calls to action align with every stage of the customer journey. You’ll learn: What a full-funnel digital marketing strategy is and why it mattersThe three key stages: Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU)How to create targeted content for each stage of the funnelWhy data-driven insights and KPIs are essential for conversion optimizationHow email marketing helps with lead nurturing in the middle of the funnelThe role of strong calls to action in increasing conversionsHow to refine your funnel strategy using performance metricsWhether you’re focused on brand awareness, lead nurturing, or improving conversion rates, this episode shows you how to build a full-funnel marketing strategy that drives long-term growth and measurable results. Blog Link: How to Create a Full-Funnel Digital Marketing Strategy Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    13 min

  4. 4D AGO

    PPC Case Study: How Los Angeles Lead Generation Campaigns Increased Conversions

    In this episode, we break down a real PPC case study focused on Los Angeles-based lead generation campaigns. Learn how a data-driven PPC management strategy improved conversion rates, lowered cost per conversion, and delivered higher-quality leads through Google Ads campaigns. You’ll learn: How targeted Google Ads campaigns drive Los Angeles lead generationWhy data-driven PPC management improves conversion ratesThe role of optimized landing page design in boosting conversionsHow tailored ad copy attracts high-intent, local leadsWhich key metrics to track, including CTR, CPC, and cost per conversionHow transparent performance reporting improves long-term resultsWays to maximize ad spend while generating better lead qualityIf you’re running PPC campaigns for lead generation, this episode shows you how strategic optimizations, better landing pages, and smart bidding decisions can increase conversions and make your ad budget work harder. Blog Link: PPC Case Study: Los Angeles-Based Lead Generation Campaigns Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    14 min

  5. FEB 10

    Cross-Channel Attribution: How to Track Every Marketing Channel Properly

    In this episode, we break down how cross-channel attribution helps you track every marketing touchpoint and understand the full customer journey. Instead of guessing which channel gets credit for a conversion, you’ll learn how to use attribution models and data integration to make smarter, data-driven decisions. You’ll learn: What cross-channel attribution is and why it’s essential for modern marketingHow multi-touch, position-based, and time decay attribution models workWhy tracking both paid and organic marketing channels gives you a complete pictureHow CRM integration and analytics platforms improve data accuracySteps to define conversion events and choose the right attribution modelHow to optimize marketing spend using attribution insightsWhy refining your attribution model over time leads to better ROIWhether you’re running Google Ads, email campaigns, social media marketing, or organic search strategies, this episode explains how to properly track marketing attribution, lower customer acquisition costs, and increase conversions. Blog Link: Cross-Channel Attribution: How to Track Everything Properly Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    16 min

  6. FEB 10

    Why Conversion Rate Optimization (CRO) Is Your Secret Weapon for Higher Website Conversions

    In this episode, we break down why Conversion Rate Optimization (CRO) is one of the most powerful strategies for turning website visitors into paying customers. CRO helps you get more value from your existing traffic by improving user experience, reducing bounce rates, and increasing conversions without spending more on ads. You’ll learn: What Conversion Rate Optimization (CRO) is and why it matters for business growthHow optimized landing pages improve website conversion ratesWhy CTA placement and design play a major role in driving actionHow A/B testing helps you make data-driven website improvementsWays to analyze user behavior to uncover conversion opportunitiesWhy mobile optimization and website speed are critical to CRO successWhich CRO metrics to track, including conversion rate and bounce rateWhether your goal is more leads, more sales, or better user experience, this episode explains how CRO strategies can help you maximize conversions and turn your website into a true growth engine. Blog Link: Why CRO (Conversion Rate Optimization) Is Your Secret Weapon Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    16 min

  7. FEB 5

    Advanced Audience Segmentation for Google Ads: Smarter Targeting to Increase ROAS

    In this episode, we break down advanced audience segmentation for Google Ads and explain how smarter targeting helps advertisers reach the right people at the right time. By using customer data, behavioral insights, and custom audience segments, businesses can improve ad relevance and drive stronger return on ad spend (ROAS). You’ll learn: What audience segmentation in Google Ads is and why it mattersHow advanced audience targeting improves ad relevance and performanceWays to use CRM data and customer match lists for smarter campaignsHow Google Analytics helps build segments based on real user behaviorThe value of custom audience segments using interest and intent signalsWhy aligning ad copy with each audience leads to higher conversionsHow to track ROAS and refine segments for long-term growthIf you want to stop wasting ad spend and start focusing on high-value customers, this episode explains how advanced audience segmentation can make your Google Ads campaigns more predictable, scalable, and profitable. Blog Link: Advanced Audience Segmentation for Google Ads Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    17 min

  8. FEB 2

    How to Build Better Local Ad Landing Pages That Drive More Conversions

    Local ad landing pages play a huge role in turning clicks into real leads. In this episode, we break down exactly how to build high-performing local landing pages that improve conversion rates, strengthen local SEO, and help local businesses attract more customers. You’ll learn: What makes a local landing page different from a standard service pageHow location-specific content improves local SEO and search visibilityWhy clear, action-focused calls to action increase conversion ratesWhere to place phone numbers and addresses to build trust and boost local rankingsHow high-quality visuals and customer testimonials improve credibilityWhy simple, SEO-friendly URL structures matter for local pagesHow mobile optimization impacts conversions and user experienceIf you’re running local ads or targeting customers in specific service areas, this episode gives you a clear, step-by-step framework for building local ad landing pages that convert better and perform stronger in local search results. Blog Link: How to Build Better Local Ad Landing Pages Thanks for listening to The AdExpert Podcast. If you enjoyed this episode, be sure to subscribe, leave a review, and share it with others who want to grow smarter with digital marketing. 📍 Based in Los Angeles | 🌐 Serving clients nationwide 🌐 Visit our site: AdExpert.io 📱 Follow us on Instagram: @adexpert.io Let’s grow your brand with purpose-driven marketing.

    16 min
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About

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with actionable ideas in every episode.

Information

  • Creator
    Sam
  • Years Active
    2025 - 2026
  • Episodes
    89
  • Rating
    Clean
  • Copyright
    © 2026 © 2025 The AdExpert Podcast
  • Show Website
    The AdExpert Podcast