The AdTech Daily Brief

AdCoach
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The AdTech Daily Brief by AdCoach is your weekday wake‑up call for everything moving the advertising and AdTech world forward. Each episode delivers a crisp 5-6  minute rundown of major headlines, leadership changes, regulatory updates, AI‑powered innovations and market trends, all distilled into actionable insights. Whether you’re a marketer, agency leader, tech executive, or just an AdTech enthusiast, tune in every morning to stay one step ahead of the curve.

  1. 08/11/2025

    The Trade Desk Q2 Earnings Update

    The Trade Desk Revenue Report The Trade Desk recently reported Q2 earnings, showcasing revenue of $423 million. This marks an 8 percent increase year-over-year, falling short of Wall Street's projections for a more robust growth rate. The company continues to navigate challenges in a competitive programmatic advertising landscape.  Connected TV Market Trends Connected TV platforms are experiencing significant shifts in ad spending as marketers seek to optimize their reach. As traditional TV viewership declines, connected TV becomes a focal point for advertisers looking to leverage audience targeting capabilities and data analytics to enhance campaign performance.  AI Impact on AdTech Artificial intelligence is taking center stage in the advertising sector, with various companies exploring its potential to refine targeting and creative processes. This technological adoption is aimed at improving efficiency and effectiveness across digital marketing campaigns, promising a transformative effect on the industry's operations.  Industry Predictions for 2025 Experts are forecasting notable changes in the advertising technology ecosystem by 2025. Trends suggest that increased investment in programmatic platforms and enhanced regulatory scrutiny may reshape the landscape, leading to new challenges and opportunities for stakeholders. For more information visit: https://adcoach.app/podcast/

    6 min

  2. 08/08/2025

    Courtroom Showdowns & Shady Apps: This Week in AdTech

    OpenX antitrust lawsuit against Google OpenX filed suit in August 2025, accusing Google of leveraging its 56 percent market share in search and video ads to suppress competition and innovation within the $200 billion programmatic ecosystem. Programmatic advertising and CTV partnership To counteract competitive pressures, OpenX has partnered with Magnite to strengthen its supply-side platform in Connected TV, a channel now accounting for roughly one-quarter of video ad spend. Decline of traditional CPM and rise of AI retargeting Jaysen Gillespie of RTB House highlights that CPM yields are falling, while AI-driven smart retargeting—referrals to publisher sites grew 25× from H1 2024 to H1 2025—is driving more personalized engagement. Ad fraud risks in app marketplaces A joint report from The Hacker News and Infoblox reveals that the VexTrio syndicate uses fake VPN and spam-blocker apps—each charging $14.99 weekly—to defraud millions of users, exposing gaps in Apple’s and Google’s app-store defenses. For more information visit: https://adcoach.app/podcast/

    5 min

  3. 08/07/2025

    Shell Shuts Down EV Media Division – What’s Next?

    In this episode, we dive into the latest news impacting the AdTech world, including Shell’s surprising announcement to shutter its Volta EV Charging and Media Division by 2025. We’ll discuss the implications of this decision on digital advertising strategies and industry shifts. Plus, explore new appointments and other stories that are shaping the landscape of AdTech. For more information visit https://adcoach.app/podcast/

    5 min

  4. 08/07/2025

    Navigating Google Traffic Drops and CTV Innovations

    In this episode, we look into the latest headlines impacting the AdTech landscape. We cover how People Inc., formerly Dotdash Meredith, is grappling with a significant decline in referral traffic from Google Search and the strategies they’re implementing to drive growth. We also explore CleanTap's innovative approach to enhancing connected TV advertising by filtering out less desirable placements, ensuring quality for buyers. Tune in to stay ahead in the ever-evolving AdTech world. For more information visit http://www.adcoach.app/podcast.

    5 min

  5. 08/04/2025

    Industry Transitions, AI Investments, and Identity Innovation

    In this episode, we cover key developments shaping the AdTech landscape including The Trade Desk’s platform migration, Nielsen’s measurement overhaul, FAST channels partnering with YouTube creators, Reddit’s record profit and AI deals, Criteo’s Q2 performance, Meta’s AI-driven ad growth, Hashgraph’s Self-Sovereign Identity launch, Forrester’s new AdTech analyst appointment, and Inuvo’s upcoming earnings call.   For more information visit: https://adcoach.app/podcast

    6 min

  6. 08/01/2025

    Harnessing First-Party Data: Innovations in Cookieless Advertising

    In this episode, we dive into the transformative shifts in the AdTech landscape, focusing on the evolution of cookieless advertising and the significance of real-time data measurements. With increasing regulations like GDPR steering brands away from third-party cookies, marketers are pivoting toward first-party data strategies to enhance targeting and personalization. We also explore WPP Media's groundbreaking partnership with Criteo, aimed at integrating advanced technologies for improved ad precision and ROI. As programmatic Out of Home advertising takes center stage with partnerships like Viooh and Outernet London, the conversation highlights how traditional advertising is adapting to modern technological demands. For more information visit www.adcoach.app/podcast

    6 min

  7. 07/31/2025

    Programmatic DOOH Advertising & DSP/SSP Convergence

    In this episode of The AdTech Daily Brief, we dive into mobile ad innovations, the booming $3 billion DOOH market, the evolving DSP vs SSP battle, and a standout CTV campaign by The Trade Desk.   Mobile advertising innovations and the rapid growth of Digital Out-of-Home (DOOH), which is on track to hit $3 billion in U.S. revenue by 2025, with programmatic DOOH playing a major role. The intensifying rivalry between Demand-Side and Supply-Side Platforms, which is driving shifts and sparking debate over programmatic’s future. A case study of The Trade Desk’s Connected TV campaign for United Airlines, which reached over 250,000 households and delivered strong sales results, underscoring CTV’s advertising power. For more information visit www.adcoach.app/podcast

    4 min

  8. 07/30/2025

    CPG Brands Up Spend Despite Data Gaps & Amazon’s Google Ads Exit

    In this episode, we explore the latest developments shaping the AdTech landscape, including significant shifts in advertising strategies and emerging trends. Headlines covered in this episode: CPG marketers boost retail and social ad spend; data gaps hinder growth from emarketer.com with insights on increased budgets and AI targeting challenges. Video game adtech company Overwolf doubles in-game ad sales from ca.finance.yahoo.com showcasing the rising value of in-game advertising. Amazon pulls ad budgets from Google amid concerns over AI search tools from AdExchanger, creating opportunities for indie ad tech startups. Latest IAS findings unveil widespread 'Mirage' ad fraud scheme from marketech-apac.com emphasizing the need for transparency in digital campaigns. Acast enters partnership with Magnite to expand programmatic podcast advertising from mediajobsreport.com, enhancing capabilities in the podcasting space. Quigley-Simpson's Carl Fremont discusses retail media growth and the importance of trust from beet.tv. WPP Media and Criteo partner to spearhead CTV's evolution from emarketer.com, marking a significant advancement in CTV advertising. UEFA Women’s EURO 2025 drives surge in ad-funded streaming, showcasing the commercial power of women's sports. For more information visit www.adcoach.app/podcast

    6 min
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About

The AdTech Daily Brief by AdCoach is your weekday wake‑up call for everything moving the advertising and AdTech world forward. Each episode delivers a crisp 5-6  minute rundown of major headlines, leadership changes, regulatory updates, AI‑powered innovations and market trends, all distilled into actionable insights. Whether you’re a marketer, agency leader, tech executive, or just an AdTech enthusiast, tune in every morning to stay one step ahead of the curve.

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  • Creator
    AdCoach
  • Years Active
    2K
  • Episodes
    17
  • Rating
    Clean
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    © Copyright AdCoach 2025 All rights reserved.
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    The AdTech Daily Brief