The Agency Scoop Cypress North

Tips for setting achievable professional goals in 2024



On this month’s episode of the Agency Scoop, Jill and Maggie discuss holiday gift giving and how consumer shopping trends are changing as a result of inflation and supply chain issues. In the pull back the curtain segment, they talk through recent wins, streamlining processes, and the importance of transparency and outlining what’s needed before making informed decisions.In the episode’s main scoop Maggie and Jill dig into goal setting moving into 2024. When it comes to both marketing goals and personal goals, they recommend setting clear intentions so that you are able to set yourself up for success. For the latest updates on what’s going on within the agency, follow us on Instagram, Twitter, and TikTok @theagencyscoop!

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Intro - 00:00
Consumer shopping trends with inflation on the rise - 3:04
Behind the Curtain - 8:27
Main Scoop - 13:16
Don't be that Girl - 30:26

In this month’s episode of Agency Scoop, Jill is dishing out the inside scoop of her BrightonSEO trip. She takes you on a journey through her conference experiences, providing valuable insights into what to do and what to avoid, ensuring that your next business trip is nothing short of successful. From practical tips to personal anecdotes, Jill's insight can be helpful for anyone seeking to make the most out of professional engagements. For real-time updates and the freshest insights, be sure to connect with us on Instagram and stay in the loop with the latest scoop.

Hiring an Agency 101



This month on Agency Scoop, are celebrity-generated AI bots taking over Hollywood? Jill and Maggie share their takes on the topic. It's Budget Season baby! Jill shares best practices for preparing proposals for potential and current clients. This includes cost estimation, resource allocation, and the importance of a well-structured budget for both the agency's and client's success. Jill and Maggie also discuss identifying and addressing client red flags to help agencies avoid potential pitfalls and provide strategies for navigating challenging client interactions. Finally, they wrap up the episode sharing a client horror story from deep in the Reddit archives, in everyone's favorite segment "Don't Be That Girl." Like and subscribe, and follow us on Instagram @agencyscoop for more!



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Intro - 00:00
Celebs are getting AI alternate personas - 4:22
Behind the Curtain - 8:21
Hiring at the Agency 101 - 10:20
How to make AGENCY Proposal stages more efficient - 30:12
Don’t be that girl (agency horror stories) - 40:30

This month, Jill and Maggie cover the dynamics of various generations in the workplace. They tackle common misconceptions about Baby Boomers, Millennials, and Gen Z, drawing from their personal experiences. They also explore effective strategies to bridge the generational gap and foster team cohesion. Amidst the insightful discussion, they share some laughs and provide their own hot takes on high-profile celebrity PR relationships, such as Taylor Swift and Travis Kelce, and more. So, grab your coffee and tune in as they give you the scoop!

How it Began: Starting an Agency with Greg Finn and Matt Mombrea of Cypress North

Unlimited PTO and Workcations | Paradise or Pitfall?