The Agents: AI at Work

Dave Rosendahl & Brian Badillo

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Entrepreneurship
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Most conversations about AI agents are hypothetical. This one isn't. Dave Rosendahl and Brian Badillo run MindFire, a marketing-technology company serving the print and mail industry, and they run a growing stack of AI agents against their own business. Every episode: what they built, what broke, and what it actually returned.

1d ago

Where Growth Is Hiding

Most sales teams ask AI to help them find more leads. Brian Badillo starts somewhere else: with the customers, active deals, and dormant accounts already in front of them. Amber takes listeners inside a private webinar Dave Rosendahl and Brian hosted for 64 people from the print and mail industry. The conversation explores how AI can challenge happy ears, connect imperfect evidence, and uncover growth without replacing human judgment.
Aug 21

We Handed This Episode to the Agent

Dave told his AI chief of staff, "act as an expert podcast producer and get us to number one." Then he and Brian recorded for fifty minutes and sent her the file. This is what came back. Brian Badillo and Dave Rosendahl have both spent twenty-five years in print and mail, and neither has ever made a podcast. In episode one they work out what an agent actually is, walk through the six stages of how Brian's AI use evolved, and land on the line that becomes the thesis of the show: the human is the constraint.

2 Episodes

Most conversations about AI agents are hypothetical. This one isn't. Dave Rosendahl and Brian Badillo run MindFire, a marketing-technology company serving the print and mail industry, and they run a growing stack of AI agents against their own business. Every episode: what they built, what broke, and what it actually returned.

Creator

Dave Rosendahl & Brian Badillo
Years Active

2026
Episodes

2
Rating

Clean
Show Website

The Agents: AI at Work

The Agents: AI at Work

Episodes

Where Growth Is Hiding

We Handed This Episode to the Agent

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