Reside Platform Podcast

Reside Platform
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Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business. 

  1. How a Mother-Daughter Team Owns 80% of Their Market with Michelle Williamson & Brandi Long

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    How a Mother-Daughter Team Owns 80% of Their Market with Michelle Williamson & Brandi Long

    Michelle Williamson started her real estate career in 1999 in a small rural Florida county, homeschooling her kids during the day and working listings the moment her husband got home at 3:30. Nobody was farming neighborhoods back then — she just started sending letters about homes that had sold nearby, whether she sold them or not. Fast forward to today and she and her daughter Brandi are sending upwards of 30 pieces of mail per year to 13,000 addresses, carrying 45 active listings in a town of 34,000 people, and holding 80% of the local realtor market share. In this episode, Suneet sits down with Michelle and Brandi to dig into the exact mail strategy they've used for over two decades, how Brandi built a lead-generating Facebook presence with zero AI and zero posting schedule, the paid listing video ads that generate 100,000+ views for $500-750 a pop, what it's really like building a team when your accountability partner lives on the same 10-acre property and also happens to be your mom, and why they believe showing up — consistently and authentically — will always beat whatever trend is running through every other agent's feed. Chapters: (00:00:00) - Intro: Meet Michelle and Brandi of the Williamson Group(00:02:00) - Michelle's origin story: farming neighborhoods from scratch in 1999(00:07:00) - The mail strategy that built a business before the internet(00:13:00) - Mailbox Power, automations, and 30+ touches per year(00:16:00) - 80% market share, 187 closings, and 45 active listings in their county(00:18:00) - What it's actually like working with your mom (six years to find the rhythm)(00:25:00) - How Brandi built real listings from Facebook with zero AI and zero schedule(00:31:00) - Paid listing video ads: $500 to $750 per video, 100k+ views(00:36:00) - Office expansion, recruiting strategy, and Humanize(00:40:00) - Mindset coaching, team standards, and advice from both of themLinks and Resources: WebsiteBrandi Long on LinkedInMichelle Williamson on FacebookTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    47 phút
  2. The VIP Event Playbook Top Producers Run Every Quarter

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    The VIP Event Playbook Top Producers Run Every Quarter

    Lauren and Brooke sit down to break open the exact event playbook they teach inside the Reside engine group, and they pull no punches. If you've ever hosted a client event and walked away wondering whether any of it actually moved the needle, this one is for you. They get into why most agents treat events as an expense instead of an investment, the four part framework that makes every event repeatable, the three event formats that work in almost any market, and the seven levers that turn one Saturday afternoon into a full quarter of referral conversations. You'll hear how teams are zeroing out their entire event budget through vendor sponsorships, why the post event thank you video is the step nobody does and the one step that drives the most goodwill, and how giving back has to be a real line item in the budget, not a nice to have. Whether you're a team leader trying to scale, an operator building the playbook behind the scenes, or an agent looking to deepen your sphere without burning out your wallet, you will walk away with a system you can put on the calendar this quarter. Chapters: (00:00:00) Why most agents leave referral business on the table(00:02:30) The mindset shift that turns events into investments(00:05:00) The four part framework behind every winning event(00:09:30) Three event formats that work in almost any market(00:14:00) The seven levers that turn one event into ten touchpoints(00:19:30) How to build a CRM follow up that runs itself(00:23:30) Branded swag your sphere actually keeps and uses(00:27:30) Letting vendors fund the entire event through sponsorships(00:31:30) Why giving back belongs on the event budget line(00:36:30) Your one action item this week and team building ideasLinks and Resources: Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    41 phút
  3. The BER Months Mistake That Costs You a Whole Quarter with Karlton Utter

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    The BER Months Mistake That Costs You a Whole Quarter with Karlton Utter

    Most agents do not lose their business because the market went quiet. They lose it because the pipeline went quiet first, and nobody wants to say that out loud. Lauren sits down with Karlton Utter, Head of Training and Agent Development at Reside, to talk about the trap that swallows so many good agents. You grind through the spring market, everything closes over the summer, and then you coast into the holidays telling yourself you will start fresh in January. Karlton breaks down why that gap quietly costs you a full quarter of income, and why the agents who never go cold simply keep filling the top of the funnel no matter the season. You will hear the real math behind production, the one hundred conversations that turn into a single closing, how to sort your database into hot, warm, and cold, and the everyday activities that still beat every shortcut. If your business feels like feast or famine, this one hands you a plan to even it out and run on purpose instead of hope. Chapters: (00:00:00) An empty pipeline is a choice(00:02:18) Why the ber months quietly kill your income(00:04:42) Diagnose before you prescribe and know your numbers(00:08:05) You cannot run a business on hope(00:11:20) The math behind one closing(00:15:30) How many deals before you earn real time off(00:18:10) Sorting your database into hot, warm, and cold(00:21:00) The activities that actually fill your pipeline(00:26:40) Getting back to the basics that built your business(00:31:15) Stay internally driven and get face to faceLinks and Resources: Karlton Utter on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    36 phút
  4. Your Team Is Only As Strong As Your Weakest Agent with Karlton Utter

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    Your Team Is Only As Strong As Your Weakest Agent with Karlton Utter

    Most team leaders think the fix for flat production is simple. Hire more agents. In this episode Brooke and Karlton Utter from Reside sit down to push back on that instinct and explain why so many teams are quietly solving the wrong problem. They get honest about the real difference between a hiring problem and a development problem, and what it actually costs you when you confuse the two. Karlton walks through how to reverse engineer a production goal into the exact hires you need, why recruiting without a real support system is unfair to the agents you bring on, and how the right onboarding experience sets the tone from day one. Brooke shares what she sees inside teams every single day, from rosters full of agents who have not logged in for a month to piles of leads that never get touched. Together they dig into accountability that actually sticks, the one on one conversations that move the needle, and the patience it takes to give a new agent a real first year ramp up. If you have ever looked at your roster and wondered who you would trust with your next big referral, this conversation is for you. Chapters: (00:00:00) Why most teams are solving the wrong problem(00:03:11) Recruiting as strategic growth, not just adding bodies(00:08:04) Reverse engineering your production goal into the right hires(00:12:58) What a real onboarding and training system looks like(00:17:46) Treating real estate like a job and checking in daily(00:23:35) Why experienced agents leave and how to keep them(00:29:42) One on ones, the Oreo method, and the got a minute trap(00:35:28) What the first year really looks like for a new agent(00:41:15) Development problem or mindset problem(00:47:33) Where to start: systems, tools, and your best recruitersLinks and Resources: Karlton Utter on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    53 phút
  5. The Brutal Truth About Going Solo, Building a Team, Then Going Solo Again with Christy Morrison

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    The Brutal Truth About Going Solo, Building a Team, Then Going Solo Again with Christy Morrison

    Christy Morrison didn't plan on real estate. She planned on the Olympics. After years of competing in X Games skicross, she traded one extreme sport for another. Building a top 1% business in Truckee while still trying not to miss a powder day.  In this one, she sits down with Suneet and gets honest about what 24 years in the game actually teaches you. The 25-calls-a-day grind. The seven hires turned into six exits. The marketing that finally moved the needle in a second-home market where half your buyers live three hours away.  She talks about going from solo agent, to team leader, to back-to-solo, why "contacts equal contracts" still runs her business, and why she's done hiring closers who don't actually take care of clients. If you're scaling a team and feel like you're constantly cleaning up after the people you brought on to make your life easier. This one's going to hit. Chapters: (00:00:00) - The Onboarding Lesson That Costs Teams Their Best Agents(00:01:40) - From X Games Skicross to Top 1% Truckee Realtor(00:04:23) - Outworking 800 Agents in the Tahoe Market(00:07:23) - 20 Years of 25 Calls a Day: The Mike Ferry Grind(00:09:55) - Building the Team — ISAs, Marketing, and First Hires(00:14:00) - Why 6 of 7 Hires Walked Out the Door(00:18:08) - Dominating a Second-Home Market with Postcards and Wrapped Cars(00:24:19) - Launching Million-Dollar Listings with Lifestyle Marketing(00:27:32) - Hiring for Heart, Not Just Closing Power(00:31:55) - Master the Contract or Stay an AmateurLinks and Resources:  Home & Slate Real Estate WebsiteChristy Morrison on LinkedInChristy Morrison on FacebookContact Christy: (530)414-7811Team Leader Secrets by Suneet AgarwalReside PlatformMore Reside Platform PodcastsThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    39 phút
  6. She Sold 140 Homes a Year With No Internet and No Assistants with Lucy Ham

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    She Sold 140 Homes a Year With No Internet and No Assistants with Lucy Ham

    Suneet sits down with Lucy Ham, a real estate powerhouse who has been in the business since 1974. Operating out of Flushing, Michigan — a small town of just 30,000 people — Lucy consistently carries 50 to 60 listings at a time and was once the #2 agent at Prudential nationwide, selling over 140 homes in a single year with no assistants and no internet. Lucy shares how her upbringing on a South Dakota farm instilled an unstoppable work ethic, how adopting Mike Ferry's scripts instantly boosted her listing conversion by 25%, and how she brought her son Justin — a former geologist — into the business. She also reveals her secret to longevity and avoiding burnout: taking a full week off every month. Whether you're a solo agent looking to sharpen your discipline or a team leader trying to recruit and retain buyer agents, Lucy's five decades of wisdom will challenge everything you think you know about building a real estate business. Chapters: (00:00:00) - Lucy Ham's secret to never losing a lead(00:01:00) - What it's like running real estate in small-town Michigan(00:02:00) - How Lucy started selling homes in 1974 with a newborn(00:04:00) - When buyers couldn't access any market data(00:05:30) - Becoming the #2 agent at Prudential nationwide(00:06:30) - Selling 140 homes a year with zero assistants(00:08:00) - The farm-kid mindset that built a real estate empire(00:10:00) - How her geologist son read Rich Dad Poor Dad and changed careers(00:12:00) - 25 years of Mike Ferry coaching and the script that changed everything(00:15:00) - How Lucy and Justin split the business without splitting the family(00:18:00) - The coaching call that led to 12 weeks of vacation per year(00:20:30) - Team structure: office manager, listing coordinator, and buyer agents(00:21:00) - The new hiring strategy to recruit 6 buyer agents by December(00:24:30) - The #1 piece of advice for every real estate agent(00:27:00) - Advice for team leaders and how to contact LucyLinks and Resources: WebsiteLucy Ham on FacebookTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    30 phút
  7. The Personality Test That Changed How She Closes Deals with Michelle Terry

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    The Personality Test That Changed How She Closes Deals with Michelle Terry

    Suneet Agarwal sits down with Michelle Terry, a 28-year real estate veteran, broker, and owner of the Michelle Terry Team spanning Massachusetts and Connecticut. Michelle shares her origin story of building a house at 19 and falling in love with the process, how she pivoted to dominate the short sale market during the 2008 crash — closing over 100 short sales in a single year — and why the agents who refuse to pivot are the ones who leave the industry. She breaks down her journey from being coached by Buffini & Company to becoming a DISC Profile certified trainer, explaining how understanding personality wiring systems transformed the way she leads her team and connects with clients. Michelle and Suneet also dive into the power of handwritten notes as a relationship-building tool, how she uses AI to analyze home inspections and save tens of thousands on flip projects, and why coaching and mentorship are non-negotiable at every stage of your career. Chapters: (00:00:00) - If You Don't Have a Mentor, You Need a Coach(00:00:42) - Michelle Terry's Origin Story: Building a House at 19(00:02:14) - Pivoting to Short Sales During the 2008 Crash(00:04:00) - Why Agents Who Don't Pivot Leave the Business(00:06:12) - From Being Coached to Becoming the Coach(00:09:02) - The Power of Handwritten Notes in a Digital World(00:13:15) - Becoming a DISC Profile Certified Trainer(00:18:10) - Using DISC to Read Clients in Real Time(00:20:30) - DISC for Team Leadership and Avoiding Conflict(00:27:00) - How AI Saved $67K on a Flip and Revolutionized Her Business(00:31:45) - Advice for Agents and Team Leaders in Today's MarketLinks and Resources: WebsiteMichelle Terry on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    35 phút
  8. The Newsletter Strategy That Produced an 8X ROI (and a 10% Market Share) with Mark Daya

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    The Newsletter Strategy That Produced an 8X ROI (and a 10% Market Share) with Mark Daya

    Mark Daya shares the real story behind becoming the top solo agent in Rancho Cordova—and how that reputation helped unlock an opportunity to help develop a new downtown project featuring a 7,500-seat sports and entertainment arena. Mark and Suneet walk through Mark’s journey in reverse: from investing in the arena vision, to building hyperlocal dominance through direct mail and a newsletter that generated an 8X ROI, to surviving the 2008 downturn while navigating major family health challenges. The conversation breaks down the difference between being reactive vs. proactive, why your calendar must match your goals, and how consistency (in marketing and leadership) compounds over time. Mark also explains the transition from top producer to team leader, the importance of meeting people where they are, and why “head on a swivel” relationships can create unexpected income streams like flips that fund bigger bets. Chapters: (00:00:00) Be obsessed, be shameless, get coached(00:00:20) Intro: Mark Daya + why this episode matters(00:01:00) Mark’s background: 20 years in real estate + “king of Rancho”(00:02:00) The downtown Rancho Cordova arena project (timeline + scope)(00:04:00) How the arena opportunity started (NDA + relationship leverage)(00:07:00) Reputation creates opportunity (do the work, leave a footprint)(00:09:00) The moment that changed everything: “I’ve never heard your name”(00:10:30) The hyperlocal newsletter + EDDM strategy (costs + ROI)(00:13:30) 2008 crash + family health crisis (reactive business mode)(00:17:30) Betting on yourself: wiping the slate clean + going all in locally(00:19:30) Branding lesson: give people what they want, not your face everywhere(00:21:00) Proactive vs. reactive: start with your calendar(00:23:00) “Head on a swivel”: flips, partnerships, and compounding opportunity(00:24:30) Why a team became necessary + early scaling lessons(00:27:00) Becoming a better leader: consistency, meeting people where they are(00:35:00) Advice for agents: time blocking + congruence between goals and calendar(00:37:00) Advice for team leaders: emotional consistency + set the example(00:39:00) Where to find Mark + closingLinks and Resources: WebsiteMark Daya on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    40 phút
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Giới Thiệu

Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business. 

Thông Tin

  • Nhà sáng tạo
    Reside Platform
  • Năm hoạt động
    2023 - 2026
  • Tập
    166
  • Xếp hạng
    Thô tục
  • Bản quyền
    © 2026 Reside Platform Podcast
  • Trang web chương trình
    Reside Platform Podcast

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