The Apple Cart

Gudrun Lauret
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An interview show, with a new guest each week. We explore creativity, marketing, business and work-life balance, as well as a whole host of other topics. This is for you if you're a disruptive creator, a creative disruptor or you want to do things differently in business and leave the world a better place. The shows are sometimes NSFW, sometimes funny, but always fun, valuable and with insightful nuggets.

  1. The Apple Cart: S5, E6: How to Find Support and Grow Your Business with a Mastermind

    MAY 7

    The Apple Cart: S5, E6: How to Find Support and Grow Your Business with a Mastermind

    Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Mark Webb. In this episode of the Apple Cart, I'm joined by Mark Webb to talk about how being part of a mastermind allows you to connect with peers for support and advice and ultimately grow your business. Mark Webb, an experienced business coach since 2002, brings 25 years of expertise from high-performing teams at companies like IBM, BA, NotOnTheHighStreet and Costa to small business owners through AGame Masterminds. He specialises in building resilient and sustainable businesses by facilitating peer support, group brainstorming, workshops, and co-working sessions. Timestamps 01:54 - 05:14: What Mark has learned from his experiences07:24 - 14:26 How Mark got to where he is today14:29 - 17:39: Why a mastermind is so powerful17:45 - 26:05: How to prevent your mastermind from stagnating26:31 - 30:20: The benefits of having frameworks in your business31:35 - 35:54: Common blocks to growth37:43 - 39:54: How to be more creative Useful Links Visit Mark’s websiteConnect with Mark on LinkedInListen to Mark's podcast: Halftime HuddleLike Mark's Facebook pageFollow Mark's Instagram profileSubscribe to Mark's YouTube channel: Halftime HuddleSpeaker and author: Chris DuckerBook: Napoleon Hill: Think and Grow RichBusiness coach: Susanna Reay

    43 min
  2. The Apple Cart: S5, E5: The Unexpected Positive Impact of Storytelling on Business and Life

    APR 30

    The Apple Cart: S5, E5: The Unexpected Positive Impact of Storytelling on Business and Life

    Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Pollie Rafferty. Pollie is known globally as the Speakers Storyteller, she is a neurodiverse entrepreneur, best-selling author, storyteller, international speaker, and founder of Change the Script. Pollie discovered performance storytelling in 2004. Whilst she was overcoming crippling anxiety, she performed regularly and ran her own storytelling circle. As a lifelong learner Pollie noticed a difference with speakers that really inspired, informed and interested her, these were the storytellers! Since then Pollie has spent years researching storytelling and Narratology. Pollie is a trained youth worker, has a diploma in narrative therapy and a psychology Cert HE Pollie has used her unique perspective to create Change the script and the STAR storytelling system, teaching female speakers and women in business how to harness the power of storytelling. Pollie explains narrative therapy, how we can reframe the stories we tell ourselves so we can feel more positive and make changes, and how societies have used stories as lessons for thousands of years. She also describes the process of working with her, how to find your stories and how they fit in with your overall marketing. Plus she talks about being part of a collaborative book. Timestamps 02:02 - 08:20: Pollie’s past experiences08:42 - 14:07: The power of stories14:36 - 15:37: The process of working with Pollie15:44 - 16:01: How stories fit in with your marketing16:05 - 25:36: What is narrative therapy?26:18 - 29:46: Tips for finding your stories29:53 - 33:32: About Pollie’s books33:39 - 33:52- How to be more creative Useful Links Visit Pollie’s websiteConnect with Pollie on LinkedIn Follow Pollie on InstagramLike Pollie’s Facebook pagePodcasting community: The PodRoomNational Youth Association

    38 min
  3. The Apple Cart: S5, E4: How to Raise Your Online Visibility With LinkedIn to Succeed

    APR 23

    The Apple Cart: S5, E4: How to Raise Your Online Visibility With LinkedIn to Succeed

    and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Louise Brogan. Louise is the CEO of Louise Brogan Ltd, helping entrepreneurs and small business owners leverage LinkedIn to raise their profile and generate leads and sales and author of Raise Your Visibility on LinkedIn, an easy-to-read guide on how to leverage LinkedIn to raise your profile and build a network of value. As the host of the 'Raise Your Visibility Online' podcast and YouTube channel with over 110,000 subscribers, she shares actionable tips for growing businesses online. Timestamps 02:15 - 05:54: Louise’s background and how she became self-employed06:57 – 09:00: How to build the network you want on LinkedIn09:35 - 11:08: The benefits of posting regularly on LinkedIn11:29- 13:25: Why your ideal customer is probably on LinkedIn14:13 - 17:59: Why a strong network is made up of past colleagues and current connections18:18 – 21:37: Louise’s experience of writing her book22:49 – 26:18: The COPE methodology for content creation27:01 - 33:11: Why video podcasts don’t always work40:09 -42:15: How to be more creative Useful Links Visit Louise’s websiteConnect with Louise on LinkedInSubscribe to Louise’s YouTube channelBuy Louise’s bookFind out more about Louise’s conferenceVisual Communications Specialist: Gina SmithAuthor and Publisher: Alison JonesPodcast and video editing software: DescriptPodcast and video editing software: RiversideAI tool: ClaudeGraphic designer: Jill PryorAuthor and marketing expert: Amy PorterfieldVideo growth expert: Justin Brown: https://primalvideo.com/Business coach: Jerry PotterAuthor and marketing expert: Mike Stelzner

    44 min
  4. The Apple Cart: S5, E3: How to Stand out and be Sustainable in the Modern Business World

    APR 16

    The Apple Cart: S5, E3: How to Stand out and be Sustainable in the Modern Business World

    Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Jason Willis-Lee. Jason Willis-Lee is a medical communications specialist with 26 years’ connecting patients, clinicians and researchers through clear, compassionate scientific communication. He translates Spanish and French medical reports into accessible English and has built an engaged professional community through his niche podcast Freelancer Training on How to Find Direct Clients, where he helps freelance translators transition from low-paying agency work to premium direct relationships. His approach focuses on premium pricing strategies, B2B relationship development, and helping freelancers escape the "race to the bottom" by targeting specialized pharmaceutical markets rather than merely competing on price. Timestamps 01:37 – 03:00: How Jason got into translation03:04 – 03:17: What is linguistic validation?03:24 - 03:52: How Jason stays up to date with the medical field09:26 – 15:36: Using AI in medicine16:16 - 19:02: The process of writing a book19:51 - 21:27: Why small businesses need to stand out in the market21:58 – 25:20: The challenges of having a sustainable business26:12 - 29:59: Why business owners should attend conferences30:19 - 35:50: Life as an expat business owner38:26 – 41:17: How to be more creative Useful Links Visit Jason’s translation websiteVisit Jason’s website for translation business ownersConnect with Jason on LinkedIn: https://www.linkedin.com/in/entrepreneurialtranslator/Buy Jason’s bookFollow Jason on InstagramFollow Jason on XLike Jason on FacebookFollow Jason on TikTokListen to Jason’s podcastBusiness coach: Tony RobbinsAuthor: Ryan LevesqueMarketing conference: AtomiconInterview with Susanna ReayInternational Society for Quality of Life Research: ISOQOLInternational Society for Pharmaceutical Pharmacoeconomic Outcomes: ISPORMarketing conference: Atomicon: https://atomic.site/atomicon/ AI tool: ClaudeAI tool: MindStudioInterview with Susanna Reay: https://gudrunlauret.com/podcast-better-business-sparkle/

    44 min
  5. The Apple Cart: S5, E2: What it's Like Being an Event Facilitator & Producer

    APR 9

    The Apple Cart: S5, E2: What it's Like Being an Event Facilitator & Producer

    Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Alice Blackwell. Alice Blackwell is a group facilitator, online producer and workshop designer. She support individuals and groups to reach their full potential through the design, production and facilitation of tailored participatory workshops, both online and in person. She has a passion for crafting unforgettable experiences, and specialises in designing and producing online events that empower group facilitators to shine. Her expertise spans the realms of design, technical production, facilitation and event organisation, ensuring that every event is seamless and impactful. Alice shares her background studying languages, how she became a facilitator and how losing her job got her to where she is today. She explains her favourite parts of her work, how to make the most of business events without getting overwhelmed, and the importance of talking about our values. Timestamps 02:00 – 08:35: How Alice got to where she is today08:55 – 10:55: How Alice put a positive spin on redundancy15:05 – 17:39: What Alice enjoys about being an event facilitator18:27 - 22:47: Supporting LGBT groups in challenging times24:23 – 26:04: Why business owners should attend virtual summits27:23 - 30:38: Why it’s better just to go with the flow32:11 - 34:20: Coin collecting as a hobby38:56 - 40:30: Why we should talk about our values more41:39 - 43:43: How to be more creative Useful Links Visit Alice's websiteConnect with Alice on LinkedIn

    48 min
  6. The Apple Cart: S5, E1: How to Embrace the Four Fears of Business Ownership for Growth and Success

    APR 2

    The Apple Cart: S5, E1: How to Embrace the Four Fears of Business Ownership for Growth and Success

    Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Mark Franklin. Mark shares talk about how to overcome the four fears of business ownership to grow, succeed and be happier and more fulfilled. He explains how he became the Four Fears guy, how he wrote his book, why he recommends having a coach and what he loves about attending business conferences. Mark also talks about the problems with negative self-talk, why we all struggle to believe in ourselves and how to manage that uncertainty, and how to take the next step to growth even when you don't feel like you can. Timestamps 01:54 – 04:57: Mark’s previous experience06:26 - 10:10: The dangers of negative self-talk11:04- 13:21: Why business owners feel unsuccessful14:27 - 17:30 What to do when you don’t feel ready to take the next step17:52 – 20:00 Why Mark’s book is interactive20:20 – 21:55: The writing process22:44 – 24:18: The benefits of having a coach26:57 - 28:41: Why it’s good to be part of a business community32:42 - 33:36: How to be more creative Useful Links Mark’s websiteConnect with Mark on LinkedInBuy a copy of Mark’s bookInterview with Susanna ReayMarketing conference: You Are The Media Creator DayMarketing conference: Atomicon

    38 min
  7. The Apple Cart: S4, E6: How to Write a Book and Change the World

    10/09/2025

    The Apple Cart: S4, E6: How to Write a Book and Change the World

    Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Vicky Quinn Fraser. Vicky explains her journey to microbook magician and the ways she helps people. Gudrun asks her to share more about the benefits of writing a book – how it helps your business, why people write them and what to do if you don’t have an idea yet. Vicky also shares some of her hobbies and favourite projects, why AI isn’t always as helpful as you might think, and how to be more creative in business and life. Timestamps 05:32 - 09:54: How Vicky became a microbook magician11:15 - 12:05: Why people write books12:42 - 15:24: What a book can do for your business15:52 - 16:51: How ideas evolve over time17:32 - 21:22: What if you don’t know what your book will be about?21:56 - 23:39: Why Vicky picked the name Moxie Books25:44 – 29:02: Favourite projects30:03 - 35:24: Why Vicky has so many hobbies37:53 - 42:18: When AI isn’t helpful42:54 - 45:56: How to be more creative Useful Links Visit Vicky's websiteFollow Vicky on InstagramConnect with Vicky on LinkedInThe Apple Cart interview with Janine CoombesThe Apple Cart interview with Tim LewisBook: Janine Coombes: The Easy YesBook writing course: MicroBook MagicBook: Vicky Quinn Fraser: How the Hell do You Write a Book?Book: Kenda Macdonald: Hack the Buyer BrainService: Podcast content repurposing

    49 min
  8. The Apple Cart: S4, E5: Make Your Personal Brand Work Better for You

    10/02/2025

    The Apple Cart: S4, E5: Make Your Personal Brand Work Better for You

    Welcome to The Apple Cart; the podcast for creative disruptors, disruptive creators and anyone who wants to do things differently in business. In this episode, your host, Gudrun Lauret, is joined by Christine Gritmon. They talk karaoke and songs about branding, how Christine got into digital marketing and how she’s leveraged her own personal brand. Christine shares why she recommends attending business conferences and what she gets out of them. She explains why you should care about your personal brand and her take on the topic. She and Gudrun also talk about why you’re not for everyone and why that’s not a bad thing. Timestamps 01:00 - 07:58: Karaoke and songs about branding08:23 - 17:19: Why Christine recommends business conferences23:33 - 28:54: How Christine got into digital marketing29:21 - 33:39: Why you should care about your personal brand37:40 - 44:01: Christine’s take on personal branding44:37 - 49:54: You’re not for everyone, and that’s ok52:34 - 55:03: How to be more creative Useful Links Visit Christine's websiteChristine’s business event: Higher VoltageConnect with Christine on LinkedInFollow Christine on InstagramLike Christine on FacebookListen to Christine's podcastSubscribe to Christine's YouTube ChannelThe NotWorkers networking eventsMembership: The HoLTBusiness conference: You are the Media Creator DayMarketing conference: AtomiconMarketing conference: Social Media Marketing WorldMarketing conference: INBOUNDThe Apple Cart interview with Laura PearmanAuthor: Malcolm GladwellAuthor: Guy KawasakiThe Apple Cart interview with Susanna ReayService: Podcast content repurposing

    59 min
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About

An interview show, with a new guest each week. We explore creativity, marketing, business and work-life balance, as well as a whole host of other topics. This is for you if you're a disruptive creator, a creative disruptor or you want to do things differently in business and leave the world a better place. The shows are sometimes NSFW, sometimes funny, but always fun, valuable and with insightful nuggets.

Information

  • Creator
    Gudrun Lauret
  • Years Active
    2025 - 2026
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Gudrun Lauret
  • Show Website
    The Apple Cart