The Arrow North Show

Will Breen
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I'm Will Breen; the host of the Arrow North Show. Over the last decade, I’ve built a thriving agency that helps climate tech companies secure millions of dollars in funding through creative software. In this podcast, I share insights and lessons centered around software sustainability, artificial intelligence, and human-first design. Thank you for listening. 

  1. 05/05/2025

    Validating Product-Market Fit: A Strategic Approach

    Achieving Product-Market Fit (PMF) is often seen as the golden ticket to success. But how do you know when you've truly found it? This article delves into the strategic approach to validating PMF, moving beyond gut feelings and into quantifiable metrics. We'll explore how to gauge user sentiment, define your value proposition, and identify your ideal audience. By understanding these key elements, you'll be better equipped to determine if your product is not just liked, but indispensable to your users. Whether you're a startup founder or a product manager, this guide will help you navigate the crucial process of PMF validation, setting the stage for confident product development and growth.

    12 min

  2. 04/21/2025

    From Guesswork To Security: My Data-Driven Product Design Playbook

    In a landscape where intuition often reigns supreme, transitioning to a data-driven approach in product design can unlock untapped potential and foster innovation. This playbook delves into the essential strategies and methodologies that empower designers to base decisions on real-world data rather than mere guesswork. By harnessing analytics and user feedback, product teams can identify pain points, validate ideas, and craft solutions that resonate with users. Embracing these principles not only enhances product quality but also aligns development with market needs, positioning teams for success in an ever-evolving marketplace.

    16 min

  3. 04/07/2025

    User Flow Optimization: Simplifying User Journeys To Increase Conversions And Engagement

    We review the design of user flow optimization, revealing strategies and insights to streamline users' online interactions with a product. By breaking down the complexity of user journeys, we aim to provide actionable steps that can be implemented to improve an application's UX, ultimately leading to heightened conversions and user engagement.

    14 min

  4. 03/24/2025

    A/B Testing + Experimentation: Rapidly Design UI To Gather Feedback And Avoid Designing In The Dark

    Discover how A/B testing and rapid experimentation form the cornerstone of effective UI design. By swiftly building and iterating interfaces, we gather crucial user feedback from the outset, ensuring that we never design in the dark. Lean into our latest episode to understand the power of data-driven strategies that fuel scalable and efficient solutions for renewable energy startups.

    10 min

  5. 03/10/2025

    Collecting Real User Research For Product Success, Justifying Design Updates

    In this episode, you'll get an exclusive glimpse into our data-driven approach that swiftly empowers startups to turn their ideas into reality. I'll delve into the proven process I've implemented for previous clients and present a completed case study where we prioritized quality and speed, guided by valuable user feedback. Read on as I unveil the transformative strategy.

    14 min

  6. 02/24/2025

    How I Helped A Local AgTech Client Design Their HMI From Zero To A $35M Funding Round

    I'm proud to have successfully collaborated with an NC client in the AgTech sector, delivering a customized Human/Machine Interface (HMI) that contributed significantly to their recent Series B funding round, which closed at over $35 million. My HMI design, noted for its accessibility and scalability, was well-received by stakeholders and operators alike. This case underscores the importance and potential of investing in scalable, accessible design and software customization, particularly in crafting an HMI design system that meets current needs and is a robust base for future product development.

    12 min

  7. 02/07/2025

    Rapid Prototyping From Concept To MVP

    In the fast-paced world of product development, the ability to quickly validate ideas is crucial. This article outlines my streamlined prototyping process for developing minimal viable products (MVPs) that can effectively gauge customer interest and refine problem-solution fit.

    17 min

  8. 01/27/2025

    Leveraging AI in Design as a Foundational Guide Toward Early Validation

    Integrating AI tools in design isn't just a trend—it's a fundamental shift in approaching early-stage product design and validation. As a designer working with startups, I've discovered effective ways to leverage AI tools that help founders validate their concepts quickly and efficiently without compromising design quality or breaking the bank. These tools are foundational to guide business leaders toward making informative decisions to seek validation for their ideas. The tools and lessons aim not to replace human creativity but rather to enhance data-focused outcomes that best speak to the customer.

    15 min
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About

I'm Will Breen; the host of the Arrow North Show. Over the last decade, I’ve built a thriving agency that helps climate tech companies secure millions of dollars in funding through creative software. In this podcast, I share insights and lessons centered around software sustainability, artificial intelligence, and human-first design. Thank you for listening. 

Information

  • Creator
    Will Breen
  • Years Active
    2024 - 2025
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © 2025 Arrow North Design
  • Show Website
    The Arrow North Show