The Artificial Intelligence Show

Paul Roetzer and Mike Kaput
  • 4.8 (194)
  • MARKETING
  • UPDATED WEEKLY

The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.

  1. #199: AI Answers - Do Custom GPTs Still Matter? AI Output Validation, 2026 Job Disruption, Preventing Burnout, and Build vs. Buy

    14H AGO

    #199: AI Answers - Do Custom GPTs Still Matter? AI Output Validation, 2026 Job Disruption, Preventing Burnout, and Build vs. Buy

    There is no shortcut for AI verification, and that's a good thing.  Paul Roetzer and Cathy McPhillips answer 15 questions business leaders continue asking again and again. They unpack why AI output verification has no shortcut, where agent-building tools like Claude Code and Lovable actually stand, and the uncomfortable math behind which roles get disrupted next. Paul explains why enterprises are moving painfully slow even as the technology races ahead, how early adopters are creating burnout by doing the work of entire teams, and why situational awareness is the AI superpower most leaders are missing. 00:00:00 — Intro 00:07:00 — Question #1: Do you need to prompt AI the same way every time? 00:10:59 — Question #2: What problem do custom GPTs actually solve? 00:14:26 — Question #3: Are SaaS providers becoming model agnostic? 00:17:09 — Question #4: Why AI voice and tone change when models update. 00:20:36 — Question #5: AI output validation: why there's no shortcut for verification. 00:23:17 — Question #6: Tools for building AI agents: where to start. 00:26:11 — Question #7: Will knowledge workers face the same AI disruption as developers? 00:29:53 — Question #8: AI burnout: how leaders can prevent it during the AI transition. 00:36:21 — Question #9: Which roles and skills are most at risk from AI? 00:42:03 — Question #10: Traditional BI platforms vs. AI-first reporting systems. 00:45:22 — Question #11: Build vs. buy: AI decision framework for business leaders. 00:48:52 — Question #12: Competitive advantage for AI-forward agencies. 00:52:43 — Question #13: How to tell when someone just copy-pasted from ChatGPT. 00:54:39 — Question #14: Ads in AI platforms: what business users should know. 00:56:42 — Question #15: The one AI superpower every business leader needs. Show Notes: Access the show notes and show links here This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

    1h 1m
  2. #198: Microsoft AI CEO Predicts Job Automation in 18 Months, AI Productivity Evidence, Dario Amodei Interview & Seedance 2.0

    2D AGO

    #198: Microsoft AI CEO Predicts Job Automation in 18 Months, AI Productivity Evidence, Dario Amodei Interview & Seedance 2.0

    Microsoft's AI CEO just put a 12–18 month expiration date on most white-collar work. But after spending weeks with enterprise executives, Paul Roetzer sees a very different reality: most companies haven't even gotten past giving their teams AI access. In Ep. 198, Paul and Mike unpack the growing disconnect between AI capability and AI adoption, share Paul's 7-point thought experiment on the future of work, and cover a massive week of news: Dario Amodei's warning about the AI exponential, AI productivity gains finally appearing in economic data, ByteDance's SeaDance 2.0 copyright crisis, Claude Sonnet 4.6, Open Claw's creator joining OpenAI, AI hardware moves from Apple and Meta, and a provocative editorial arguing journalism schools are failing students. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:05:38 — AI Pulse Survey Results 00:08:48 — Microsoft AI CEO Predicts White Collar Work Automated in 12-18 Months 00:20:42 — AI Productivity Evidence 00:33:23 —Dario Amodei on Dwarkesh 00:47:55 — Dor Brothers AI Movie and the Rise of Seedance 00:55:07 — Claude Sonnet 4.6 01:00:51 — OpenClaw Creator Goes to OpenAI 01:05:00 — OpenAI Devices and AI Devices 01:14:51 — AI in Journalism Controversy 01:25:05 — Meta Patents AI for the Dead 01:26:56 — AI Product and Funding Updates This episode is brought to you by AI Academy by SmarterX. AI Academy is your gateway to personalized AI learning for professionals and teams. Discover our new on-demand courses, live classes, certifications, and a smarter way to master AI. Learn more here. Visit our website Receive our weekly newsletter Join our community: Slack Community LinkedIn Twitter Instagram Facebook YouTube Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

    1h 33m
  3. Something Big Is Happening, Claude Safety Risks, AI for Customer Success & High-Profile Resignations

    FEB 17

    Something Big Is Happening, Claude Safety Risks, AI for Customer Success & High-Profile Resignations

    Is the AI disruption we’ve been discussing more prominent than ever? Hosts Paul Roetzer and Mike Kaput dissect Matt Shumer’s viral "Something Big Is Happening" essay and a new sabotage report from Anthropic. We break down the latest departures from OpenAI and xAI, the delay of OpenAI’s device, and how AI is intensifying (not lightening) the modern workload. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:05:51 — AI Pulse Survey 00:07:58 — Something Big Is Happening 00:27:06 — Claude Safety Risks 00:46:37 — Academy Success Score 01:03:33 — High Profile AI Resignations 01:06:55 — OpenAI’s Changing Hardware Plans 01:09:17 — Does AI Actually Intensify Work? This week’s episode is sponsored by our 2026 State of AI Report. This year, we’re going beyond marketing-specific research to uncover how AI is being adopted and utilized across the organization, and we need your help to create the most comprehensive report yet. It’s a quick seven-minute lift. In return, you’ll get the full report for free when it drops, plus a chance to win or extend a 12-month SmarterX AI Mastery Membership. Go to smarterx.ai/survey to share your input. That’s smarterx.ai/survey  Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

    1h 18m
  4. #196: SaaSpocalypse, Claude Super Bowl Ad, SpaceX Acquires xAI & Claude Opus 4.6

    FEB 10

    #196: SaaSpocalypse, Claude Super Bowl Ad, SpaceX Acquires xAI & Claude Opus 4.6

    Is the SaaS business model dead? Wall Street just wiped out $300B in software value as fears grow that AI agents will replace human seats. Paul and Mike break down the market drop, Anthropic’s Super Bowl ads targeting OpenAI, and the rise of "Move 37" moments where experts admit AI superiority. Plus: SpaceX buys xAI, Claude Opus 4.6, and the $650B race for compute. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:04:14 — AI Pulse Results 00:06:24 —SaaS Apocalypse 00:23:53 — Anthropic Super Bowl Ad 00:33:56 — The Move 37 Moment for Everyone 00:47:39 — SpaceX Acquires xAI 00:50:55 — Claude Opus 4.6 00:56:00 — GPT-5.3 Codex 00:59:10 — OpenAI Frontier 01:04:48 — The AI Capex Wars 01:11:01 — Latest on AI Impact on Jobs 01:14:52 — Agentic CRMs 01:17:41 — AI Product and Funding Updates Today’s episode is also brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiforagencies.com  Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

    1h 21m
  5. #195: Moltbook Goes Viral, OpenAI Seeks $100B, Microsoft Stock Plummets & SpaceX-xAI Merger Rumors

    FEB 3

    #195: Moltbook Goes Viral, OpenAI Seeks $100B, Microsoft Stock Plummets & SpaceX-xAI Merger Rumors

    Are AI agent swarms here?  Paul and Mike break down the viral "Moltbook" phenomenon, OpenAI’s massive funding talks, and the sobering new essay from Anthropic’s Dario Amodei. Plus: Google’s Project Genie, Microsoft’s stock dip, and the new Marketing Talent AI Impact Report. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:02:38 — AI Pulse Results 00:05:27 — Moltbot and Moltbook Take the World by Storm 00:19:06 — OpenAI’s Insatiable Need for Funding 00:25:56 — Marketing AI Council Report 00:34:19 — AI for Departments Webinar Series 00:35:30 — Google Introduces Project Genie 00:40:49 — Dario Amodei Publishes “The Adolescence of Technology” 00:47:42 — Microsoft’s Rocky Week 00:51:47 — More Details Revealed About ChatGPT Ads 00:55:23 — Rumors of a SpaceX/xAI Merger 00:59:05 — METR Releases New AI Time Horizon Estimates 01:03:42 — Google DeepMind Researcher Founds New AI Startup 01:05:57 — New Anthropic Research on How AI Affects Knowledge Work 01:09:13 — New Gallup Research on AI Usage in the Workplace 01:11:50 — AI Product and Funding News Today’s episode is also brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiforagencies.com  Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

    1h 16m
  6. #194: Agentic AI Timelines, Generalists vs. Specialists, Resume Tips, AI Learning Ownership, & Handling Model Updates

    JAN 29

    #194: Agentic AI Timelines, Generalists vs. Specialists, Resume Tips, AI Learning Ownership, & Handling Model Updates

    Who actually owns AI learning: L&D, HR, or you?  Paul Roetzer and Cathy McPhillips break down the talent crisis, the rise of the generalist, and realistic timelines for AI agents. They explain the specific signals that tell you a pilot is failing due to human resistance rather than tech, why it is unlikely we will see a universal "GPT-4 moment" for agents this year, and the critical importance of maintaining human authenticity in an era of AI-generated content. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:06:11 — Question #1: Who owns AI learning: L&D or departments? 00:09:52 — Question #2: Hiring dedicated AI change management consultants.  00:11:54 — Question #3: Middle management’s role in normalizing adoption. 00:14:27 — Question #4: Signals a pilot is failing due to culture, not tech.  00:16:12 — Question #5: Balancing learning pace vs. rapid experimentation.  00:20:11 — Question #6: Hiring for critical thinking and AI skills. 00:23:31 — Question #7: Experience vs. Adaptability in talent acquisition.  00:25:35 — Question #8: Protecting and compensating AI leaders. 00:27:56 — Question #9: Using AI with confidential data restrictions. 00:30:35 — Question #10: Realistic timelines for AI agent advancement.  00:33:21 — Question #11: Managing model selection and "agent chaos." 00:37:24 — Question #12: The rise of the Generalist vs. Specialist.  00:41:14 — Question #13: Proving AI skills beyond certificates.  00:44:25 — Question #14: Trust and authenticity in AI content. 00:48:35 — Question #15: AI SDRs: Vendor questions vs. building in-house.  This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

    52 min
  7. #193: AGI Talk at Davos, Amazon Layoffs, AI for Course Creation, OpenAI Cybersecurity Warning, New Claude Constitution & Credit-Based AI Pricing

    JAN 27

    #193: AGI Talk at Davos, Amazon Layoffs, AI for Course Creation, OpenAI Cybersecurity Warning, New Claude Constitution & Credit-Based AI Pricing

    World leaders and tech titans are debating AGI timelines at Davos, but Amazon’s latest moves suggest the disruption is already here. Paul Roetzer and Mike Kaput dissect the disconnect between the "powerful AI" promised by labs and the labor market "tsunami" warned by the IMF. From the White House’s "Great Divergence" report to Anthropic’s new 84-page Constitution and xAI’s "human emulators," we explore the friction between technological acceleration and human adaptation. Plus, a look behind the curtain at how SmarterX uses AI to build courses at scale. Show Notes: Access the show notes and show links here Click here to take this week's AI Pulse. Timestamps: 00:00:00 — Intro 00:03:03 — AI Pulse 00:05:10 — AGI Comes to Davos 00:21:26 — Amazon Layoffs and the “Great Divergence” 00:38:59 — AI for Course Creation 00:58:55 — Google DeepMind Is Hiring a “Chief AGI Economist” 01:02:06 — OpenAI Warns AI Is Reaching “High” Cybersecurity Threat Levels 01:07:18 — Anthropic Publishes New “Constitution” That Governs Claude’s Behavior 01:17:39 — New Survey Shows Big Disconnect Between Employees and Leaders on AI 01:24:39 — xAI Wants to Automate White-Collar Workers 01:28:29 — How Do Credit Pricing Models Work? 01:38:22 — AI Product and Funding Updates Today’s episode is also brought to you by our AI for Agencies Summit, a virtual event taking place from 12pm - 5pm ET on Thursday, February 12. The AI for Agencies Summit is designed for marketing agency practitioners and leaders who are ready to reinvent what’s possible in their business and embrace smarter technologies to accelerate transformation and value creation. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiforagencies.com  Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

    1h 43m
  8. #192: AI Answers - Responsible AI Adoption, Agency Transformation, Rethinking Workflows, Data Privacy, & Leadership in the Age of AI Agents

    JAN 22

    #192: AI Answers - Responsible AI Adoption, Agency Transformation, Rethinking Workflows, Data Privacy, & Leadership in the Age of AI Agents

    No business school prepared leaders for managing humans alongside autonomous AI agents. In this AI Answers episode, Paul Roetzer and Cathy McPhillips break down the immediate strategic shifts required for 2026. They explore where marketing agencies can use AI in a post-billable-hour world, the rise of the AI Output Verification manager, and why LLM’s "alien technology" requires a new approach to risk. Plus: Practical advice on building custom GPTs and knowing when not to automate. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:03:38 — Question #1: AI Leverage for Marketing Agencies 00:07:44 — Question #2: The "Alien" Nature of LLMs 00:10:06 —Question #3: Responsible AI Mistakes to Avoid 00:13:07 — Question #4: Evaluating AI Platforms 00:16:32 — Question #5: Platform Consolidation 00:18:32 — Question #6: Building Internal Systems vs. Third-Party Tools 00:20:09 — Question #7: Data Privacy Concerns 00:23:09 — Question #8:  Signaling Trust & Authenticity 00:25:47 — Question #9: Reinventing Workflows & Org Charts 00:30:50 — Question #10: How to Start Building AI Assistants 00:33:34 — Question #11: What You Should Never Automate 00:36:12 — Question #12: Scaling AI Too Fast 00:38:36 — Question #13: New Leadership Skills 00:41:42 — Question #14: AI Output Verification 00:45:29 — Bonus: AI Book Recommendations This episode is brought to you by Google Cloud:  Google Cloud is the new way to the cloud, providing AI, infrastructure, developer, data, security, and collaboration tools built for today and tomorrow. Google Cloud offers a powerful, fully integrated and optimized AI stack with its own planet-scale infrastructure, custom-built chips, generative AI models and development platform, as well as AI-powered applications, to help organizations transform. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner. Learn more about Google Cloud here: https://cloud.google.com/   Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in our AI Academy

    50 min
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4.8
out of 5
194 Ratings

About

The Artificial Intelligence Show (formerly The Marketing AI Show) is the podcast that helps your business grow smarter by making AI approachable and actionable. The AI Show podcast is brought to you by the creators of the Marketing AI Institute, AI Academy for Marketers, and the Marketing AI Conference (MAICON). Hosts Paul Roetzer, founder and CEO of Marketing AI Institute, and Mike Kaput, Chief Content Officer, break down all the AI news that matters and give you insights and perspectives that you can use to advance your company and your career. Join Paul and Mike on The AI Show as they work to accelerate AI literacy for all.

Information

  • Creator
    Paul Roetzer and Mike Kaput
  • Years Active
    2021 - 2026
  • Episodes
    200
  • Rating
    Clean
  • Copyright
    © All Rights Reserved 2023, 384248
  • Show Website
    The Artificial Intelligence Show

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