The Attention Shift

Ed Abis, Jo Redfern and Lee Radbourne
  • ٠٫٠ (٠)
  • أخبار الأعمال
  • يتم التحديث كل أسبوعين

Don’t fit the format. Fix it. The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis and Jo Redfern, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat. This is The Attention Shift powered by Dizplai. Hosted on Acast. See acast.com/privacy for more information.

  1. قبل ٢٠ ساعة

    Everything You Need to Know About the ICONS Series in 40 Minutes | Chris Sice

    In this episode of The Attention Shift, Ed sits down with Chris Sice, Chief Content Officer of the ICONS Series, to explore how a golf tournament played by elite athletes from other sports has become one of the most compelling challenger sports brands in the world. From building a distribution network across 25 publisher partnerships, to achieving a 49.8% interaction rate through the audience engagement hub, Chris breaks down what it takes to build a digitally native sports property from the ground up and why most traditional sports organisations are still getting it wrong. Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media. Hosted on Acast. See acast.com/privacy for more information.

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  2. The Overlap Acquires Goldbridge, Sport Is TV's Last Safe Ad Spend & UEFA Could Launch Its Own Streaming Service?

    قبل يومين

    The Overlap Acquires Goldbridge, Sport Is TV's Last Safe Ad Spend & UEFA Could Launch Its Own Streaming Service?

    Description: In this episode of The Attention Shift, Ed and Jo dissect Gary Neville's seven figure acquisition of Mark Goldbridge's YouTube channels, ask whether you can actually buy an engaged community, and explore what it means for fan creator consolidation across sport. From UEFA quietly exploring a Champions League direct to consumer pilot, to Sky commercialising Soccer Saturday for the first time in 30 years, and YouTube staging its Brandcast at Lincoln Center to make a direct play for TV ad money, this week's stories all point to the same shift. The lines between broadcast, digital and creator are gone. Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media. Show notes: The Overlap acquires Mark Goldbridge's YouTube channels in a seven figure deal.UEFA explores direct to consumer Champions League streaming pilot.Sky opens Soccer Saturday to integrated brand sponsorship for the first time in 30 years.Sport accounts for 60% of all US TV upfront ad commitments.YouTube Brandcast confirmed for May 13th at Lincoln Center. Hosted on Acast. See acast.com/privacy for more information.

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  3. ١٥ أبريل

    Breaking Down Justin Bieber at Coachella, Nashville Kills the Paywall & How Golf Is Rewriting YouTube Sponsorship

    Justin Bieber performed for millions who weren't at Coachella through YouTube's live stream, engaging with fans in real time across seven simultaneous stages. The Nashville Predators have made every game free on a brand new local TV station, no subscription, no cable package. Golf's biggest YouTube creators have stopped competing against each other and launched a unified network selling sponsorship at TV level CPMs. YouTube is now letting creators clone themselves for Shorts. And Netflix Japan just proved that exclusivity can still win in a fragmented world. Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media. Show notes: Coachella x YouTube 2026 livestream Nashville Predators go free-to-air Source Golf launches backed by Bolt Ventures YouTube AI avatars for Shorts Netflix Japan World Baseball Classic case study Jo's newsletter Hosted on Acast. See acast.com/privacy for more information.

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  4. ١٠ أبريل

    What the sports industry gets wrong & how the best are fixing it | Ben Wells

    Nearly 90% of sports organisations are seeing flat or declining revenue. The average rights holder can only identify 24% of their fanbase. And most are spending third party investment on athletes rather than the data infrastructure that could save them. Ben Wells, founder of PTI Digital and author of the Sports Leadership Benchmark, joins Ed to break down why the sports industry's revenue model is under more pressure than most leaders want to admit, what the data actually shows about fan anonymity, sponsorship squeeze and technology leadership, and what the organisations getting it right are doing differently. Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media. Show notes: Download the PTI Sports Leadership BenchmarkDownload the Dizplai Anonymous Fan Index Hosted on Acast. See acast.com/privacy for more information.

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  5. What OpenAI Buying a Media Platform Really Means & Why Publishers Are Becoming Creators!

    ٨ أبريل

    What OpenAI Buying a Media Platform Really Means & Why Publishers Are Becoming Creators!

    The NFL just gave 32 clubs permission to become media companies. Social as owned media, highlights on TikTok, in-game content now sponsorable, and clubs can now sell original content directly to streamers. All landing right before the league renegotiates its entire media deal. OpenAI has acquired a daily live tech show that previously covered them as a subject. DAZN has launched a global creator programme timed perfectly to the World Cup. And 70% of publishers fear creators are stealing their audiences. Their response? Become them. Want to read more? Head to the Dizplai website. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media. Show notes NFL Teams Just Got the Keys to Their Own Digital Kingdom.OpenAI Buys TBPN.DAZN Launches Playmakers, the New Global Creator Programme.Daily Mail Puts 25+ Creators on Payroll.Reddit Opens Pro Publisher Tools to All. Views Up 46%, Comments Up 48%.Sponcon Sports newsletter Hosted on Acast. See acast.com/privacy for more information.

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  6. ١ أبريل

    YouTube's AI Brand Deal Tool, Tubi's FREE F1 Altcast & The Savannah Bananas Change Sport Rights FOREVER!

    YouTube has launched an AI tool that lets brands find creators across three million channels with a single sentence. No agency, no brief. Tubi are running free creator-led alt-casts of every F1 race in 2026 alongside Apple TV, turning free access into a fan acquisition funnel. And the Savannah Bananas have made creator distribution an official rights tier, sitting alongside ESPN and the CW. Once one deal like this exists, the template exists. We also look at KSI giving Dagenham a global audience and the Indiana Pacers building a media network from their fan base. Want to read more? Head to the Dizplai website. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media. Show notes: YouTube launches Gemini AI creator brand partnershipsTubi and Apple bring free F1 alt-casts to every US deviceSavannah Bananas make creator distribution an official rights tierKSI streams Dagenham live to 17 million subscribersIndiana Pacers launch Fieldhouse Media Network Hosted on Acast. See acast.com/privacy for more information.

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  7. ٢٧ مارس

    We asked a behavioural scientist why people buy live. Here's what he said.

    This week Ed is joined by Phill Agnew, behavioural scientist and host of the UK's number one marketing podcast, Nudge. Together they unpack the findings from the Impulse Lab, Dizplai's flagship research into the psychological triggers that drive live shopping conversions. Why is interruption failing? Why do countdown timers rank dead last as a purchase trigger? And why do story-first buyers feel better about their purchase 48 hours later than discount hunters? Phill brings the behavioural science, from the mere exposure effect to dynamic social proof, to explain what brands are getting wrong and what the best ones are quietly getting right. Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media. Hosted on Acast. See acast.com/privacy for more information.

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  8. ٢٥ مارس

    Why the World Cup is Coming to YouTube, Mr. Beast's New Platform & Meta's BIG Creator Gamble!

    We're back with five stories in thirty minutes across media, culture and the creator economy. Tubi and TikTok have formalised a pipeline to turn short form creators into TV showmakers, but does a production structure kill the very thing that made them? Peacock has rebuilt its app to scroll like TikTok and during the Winter Olympics, one in five short clip viewers converted into live stream audiences. FIFA has named YouTube its preferred platform for 2026, but is this a genuine strategy or damage limitation dressed up as partnership? MrBeast has launched Vyro, paying anyone up to $300,000 to clip his content, but with no curation, what does that do to the brand? And Meta is paying creators up to $3,000 a month to come back to Facebook. Will the audiences follow? Want to read more? Head to the Dizplai website. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media. Show notes: Tubi & TikTok Launch the Creatorverse Incubator Peacock backs social over broadcast The FIFA World Cup goes free-to-air on YouTube Mr Beast offers fans $300,000 in prizes for clipping Meta's big play to bring creators back to Facebook Hosted on Acast. See acast.com/privacy for more information.

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Don’t fit the format. Fix it. The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis and Jo Redfern, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat. This is The Attention Shift powered by Dizplai. Hosted on Acast. See acast.com/privacy for more information.

المعلومات

  • صناع العمل
    Ed Abis, Jo Redfern and Lee Radbourne
  • سنوات النشاط
    ٢٠٢٥ - ٢٠٢٦
  • الحلقات
    ٣٣
  • التقييم
    ملائم
  • حقوق النشر
    © Ed Abis, Joe Redfern and Lee Radbourne
  • موقع البرنامج على الويب
    The Attention Shift

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