51 episodes

The complete guide to creating impactful content that makes your customers know, like and trust you - and then buy what you have to sell.

The Authentic Content Method w. Rasmus Basilier Rasmus Basilier

    • Business

The complete guide to creating impactful content that makes your customers know, like and trust you - and then buy what you have to sell.

    From One Deal to Five | Content Strategy

    From One Deal to Five | Content Strategy

    Welcome to another exciting episode of the Authentic Content podcast!

    Today, we're diving deep into a topic that many companies often miss out on - the power of genuine advocacy. Have you ever wondered why some products or services seem to have an army of supporters rallying behind them? Well, it all comes down to having someone who passionately believes in what they're offering.



    Our guest, Joe Lemon, is back with us, and he's got something truly remarkable to share. Joe has cracked the code on how to supercharge sales effectiveness, taking companies from closing just one deal a month to an impressive five. But here's the kicker - it's not about fancy marketing tactics or aggressive sales pitches. It's about having someone who genuinely cares about the product or service they're promoting.



    Find Joe Lemon at:

    https://www.linkedin.com/in/joealexlemon/https://www.salesculture.co/



    _________________________________________________

    WHO AM I?

    I’m Rasmus Basilier, CEO of The
    Authentic Content Company, based in Finland. I've been a coach and mentor for
    100+ businesses to scale sales. So now I'd love to share all of my knowledge
    and experience to YOU, who is a part of any B2B or B2C business.

     

    In The Authentic Content Company,
    our mission is to help you and your team become Known, Liked and Trusted in
    your industry with Authentic Content. In other words, we adore authenticity so
    we want to make your brand become outstanding with "You being You"!
    ^_^

     

    Connect with me:

    Linkedin: https://www.linkedin.com/in/rasmusbasilier/

    TikTok:   https://www.tiktok.com/@rasmus_basilier

    Instagram:  https://www.instagram.com/rasmusbasilier

    • 54 min
    Mastering Authentic Content: Secrets with Tanja Törnroos

    Mastering Authentic Content: Secrets with Tanja Törnroos

    Timestamps:

    00:00:00 Intro

    00:00:50 Start

    00:01:58 What is good content?

    00:05:30 Showcasing your product?

    00:08:50 How to analyze what is going good and bad?

    00:14:25 What should you talk about?

    00:18:09 How to become comfortable in front of the camera?

    00:21:01 Learning how to record yourself

    00:23:15 Recording and uploading

    00:25:50 How often should you post?

    00:29:26 Post scheduling & The algorithm

    00:32:35 Thoughts on social media platforms

    00:34:56 Youtube as a social media platform?

    00:36:50 What platform to post on?

    00:37:40 A hunch on where things are going (Substack)

    00:41:42 Thoughts on podcasts

    00:41:42 Uponor case

    00:44:10 Favourite metric?

    00:47:15 Podcast & Strategy00:51:55 Outro


    Find Tanja Törnroos on Linkedin: https://www.linkedin.com/in/tanjatorn...

    Connect with me:
    Linkedin: https://www.linkedin.com/in/rasmusbas...
    TikTok: https://www.tiktok.com/@rasmus_basilier
    Instagram: https://www.instagram.com/rasmusbasilier

    • 52 min
    Authentic Content B2B Success | With Jade Ventoniemi

    Authentic Content B2B Success | With Jade Ventoniemi

    In today's episode of the Authentic Content podcast, we dive deep into the world of content marketing with Jade Ventoniemi, an American living in Finland with extensive experience in both B2B and B2C content creation. Jade shares invaluable insights into the often overlooked potential of authentic content in the B2B space, challenging the traditional notions of formal and stuffy marketing.

    In this talk, you'll learn more about

    - The misconception surrounding the impact of social media and creative content in B2B industries
    - Jade's experiences in the manufacturing sector and how diverse content formats engage communities
    - The power of maintaining an active presence on platforms like LinkedIn for brand advocacy
    - Success stories illustrating how strategic content creation turns customers into brand advocates
    - Insights into the method behind creating impactful content in B2B marketing
    - Actionable tips and inspiration for marketers looking to elevate their content strategy
    - Unveiling the secrets to unlocking the full potential of authentic content in driving B2B success

    Follow Jade on:
    https://www.linkedin.com/in/jadeventoniemi/
    https://www.instagram.com/jaja.ciao/

    _________________________________________________
    WHO AM I?
    I’m Rasmus Basilier, CEO of The Authentic Content Company, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge and experience to YOU, who is a part of any B2B or B2C business.

    In The Authentic Content Company, our mission is to help you and your team become Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^

    Connect with me:
    Linkedin: https://www.linkedin.com/in/rasmusbasilier/
    TikTok: https://www.tiktok.com/@rasmus_basilier
    Instagram: https://www.instagram.com/rasmusbasilier

    • 46 min
    Creating Content vs. Making Art (What is the Secret?)

    Creating Content vs. Making Art (What is the Secret?)

    In this episode, we explore how media, including Christmas music and classic movies, leaves a lasting impression on our lives. We discuss the difference between creating engaging content and producing timeless works of art.


    Let's unravel the intricate relationship between content creation and artistic expression, and uncover the meaningful experiences they bring to audiences around the globe.




    00:00:00 Intro

    00:00:26 The power of media

    00:00:56 Good content lives forever

    00:01:42 Content & Making art

    00:03:17 Ending



    _________________________________________________
    WHO AM I?
    I’m Rasmus Basilier, CEO of The Authentic Content Company, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge and experience to YOU, who is a part of any B2B or B2C business.

    In The Authentic Content Company, our mission is to help you and your team become Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^

    Connect with me:
    Linkedin: https://www.linkedin.com/in/rasmusbasilier/
    TikTok: https://www.tiktok.com/@rasmus_basilier
    Instagram: https://www.instagram.com/rasmusbasilier

    • 3 min
    A Story about what NOT to do! (Norse Mythology)

    A Story about what NOT to do! (Norse Mythology)

    Hey there! Ever heard of Fenrir, the legendary wolf from Norse mythology? Well, buckle up because we're diving deep into his story and uncovering some seriously eye-opening lessons that directly apply to YOU and your relationships.

    Picture this: gods, giants, and a colossal wolf named Fenrir. Sounds epic, right? But it's not just about gods and monsters; it's about trust, betrayal, and the consequences of our actions.

    So, imagine you're Fenrir, this powerful wolf, and the gods come to you with a challenge. They promise to release you if you can break free from these chains. Easy, right? But every time you try, they just make the chains stronger.

    So, what's the big lesson here? It's about YOU and how YOU treat those around you. Don't be like the gods, letting selfishness and deceit lead to your downfall. Instead, be like Tear, willing to trust and be trusted.


    _________________________________________________

    WHO AM I?

    I’m Rasmus Basilier, CEO of The Authentic Content Company, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So now I'd love to share all of my knowledge and experience to YOU, who is a part of any B2B or B2C business.

    In The Authentic Content Company, our mission is to help you and your team become Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^

    Lets connect: ⁠Linkedin⁠, ⁠TikTok⁠, ⁠Instagram⁠ and SUBSCRIBE to our ⁠YouTube⁠ for upcoming videos!

    • 8 min
    What is the difficult part in creating content?

    What is the difficult part in creating content?

    The real challenge of creating content—it's not about time or finding topics; it's about hitting that record button.

    In this episode, I'll share a bit from my coaching days with Rick Parker, who taught me the power of repetitive practice.


    I encourage you to focus on the simple steps of hitting record regularly. My recording setup is nothing fancy! The more you record, the more confident you become.


    Embrace the learning journey, and hey, send me your first piece of content for some friendly feedback. Thanks a bunch for watching and listening!





    WHO AM I?

    I’m Rasmus Basilier, CEO of The Authentic Content, based in Finland. I've been a coach and mentor for 100+ businesses to scale sales. So no I'd love to share all of my knowledge, experience to YOU, who is a part of any B2B or B2C business.



    In The Authentic Content Company, our mission is to help you and your team being Known, Liked and Trusted in your industry with Authentic Content. In other words, we adore authenticity so we want to make your brand become outstanding with "You being You"! ^_^



    Connect with me on Linkedin⁠⁠ ⁠, ⁠TikTok⁠, ⁠Instagram⁠, ⁠Facebook⁠, and subscribe to our ⁠YouTube ⁠channel for upcoming content!

    • 6 min

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