The Authority Playbook

A dynamic leadership series focused on mastering communication in high-stakes business environments. The show explores how clarity, confidence, and influence shape success—whether on stage, on screen, or in the boardroom. Through practical frameworks and real-world strategies, it reveals how to transform presentations into powerful business tools. Each episode delivers actionable insights designed to help leaders capture attention, inspire trust, and move audiences toward decisive action.

  1. Aug 28 ·  Video

    The Authority Playbook (Aired 08-27-26) Validate Before You Build: Turning Business Ideas Into Market Opportunities

    In this episode of The Authority Playbook, host Jeff Brandeis sits down with Dr. Noga Guz, business consultant and PhD in entrepreneurship and innovation, to explore how entrepreneurs can determine whether a business idea has real market potential before investing significant time, money, and resources. Drawing from her own entrepreneurial setbacks and years of research, Noga explains her structured go/no-go validation process, including how to identify real customer needs, define the right market niche, analyze competitors, uncover critical flaws, and determine whether an idea can actually be monetized. Chapters (00:00:00) - The Authority Playbook(00:01:39) - What did your first entrepreneurial setback teach you?(00:03:46) - What Do Entrepreneurs Learn From Their Failed Ventures?(00:06:06) - How to Check the Idea Before Starting a Business?(00:12:09) - The Authority Playbook(00:13:24) - What Do You Do About New Ideas?(00:16:47) - The Go No Go Validation Process(00:19:36) - How to Tell When the Business is Not Ready to Start(00:22:15) - What is the Business Value of an MVP?(00:24:09) - The Authority Playbook(00:25:10) - How to Pick the Right Startup for Growth(00:29:50) - What is the threshold for a business to be viable?(00:31:15) - How to Get Out of the Trap of Research, Communication and Investment(00:35:33) - The Authority Playbook(00:37:59) - What's Your Most Successful Business Story?(00:40:18) - How to Enhance Your Networking(00:45:41) - What do you want entrepreneurs to understand most about building the right product

    The Authority Playbook (Aired 08-27-26) Validate Before You Build: Turning Business Ideas Into Market Opportunities
  2. Jul 30 ·  Video

    The Authority Playbook (Aired 07-30-26) Personal Injury Law: Trust Before the Verdict

    In this episode of The Authority Playbook, host Jeff Brandeis welcomes Colin Bober, CEO and Personal Injury Attorney at Colin Bober & Associates, for an insightful conversation about why trust and communication are the foundation of every successful personal injury case. Drawing from his experience representing more than 4,000 clients and securing over $50 million in settlements, Colin explains how putting clients first leads to better legal outcomes. Chapters (00:00:00) - Jeff Brandeis(00:01:01) - Personal Injury Attorney Colin Boba(00:01:37) - What Is The Difference Between a Legal Advisor and a Lawyer?(00:02:27) - What Do You Need To Know First About the Car Crash Process?(00:03:50) - When Did You Stop Taking Cases?(00:05:24) - How to Talk to Your Clients(00:06:34) - What Kind of Cases Are You Willing to Take?(00:07:56) - Injury Attorney: Contingency Fees(00:10:09) - How to Balance Empathetic Visibility and Objective Analysis(00:11:40) - The Authority Playbook(00:12:18) - How To Design Communication Systems(00:15:29) - What's the difference in your mind between giving information to people and(00:17:26) - How to Bring Human Touch Back to Your Client Relationships(00:18:28) - How to Communicate With Your Team(00:20:12) - The Communication Strategy of Law Firms(00:23:05) - Colin Barber on Influence in Law(00:26:49) - In the Elevator With Your Clients(00:30:38) - Collins Law: Real Authority in Cases(00:32:56) - The Authority Playbook(00:33:36) - Leadership in the Personal Injury Law Firm(00:35:05) - Grow Your Firm, Protect Your Clients(00:36:21) - What Lessons Did You Take From the Big Firm?(00:37:47) - How Being a Triplet Affects Your Personal Story(00:39:49) - Your First Case(00:40:56) - How Do You Balance Your Family Life With Law?(00:42:04) - Lawyers on AI-Driven Cases(00:43:42) - Bob and Colin on the Law(00:44:37) - The Authority Playbook

    The Authority Playbook (Aired 07-30-26) Personal Injury Law: Trust Before the Verdict
  3. Jul 24 ·  Video

    The Authority Playbook (Aired 07-23-26) Retire with Confidence: Income, Taxes & Social Security Strategies

    In this episode of The Authority Playbook, host Jeff Brandeis welcomes Kiersten Crum, Wealth Advisor at SRG Financial Advisors, for an insightful conversation on how to build a confident and financially secure retirement through personalized planning and informed decision-making. Together, they explore the essential strategies that shape long-term financial success, including retirement income planning, Social Security optimization, tax-efficient withdrawal strategies, investment management, debt planning, and legacy preparation. Chapters (00:00:00) - The Authority Playbook(00:00:44) - Getting It Out There: The Authority Show(00:01:54) - Jeff Hoover's The Authority Playbook(00:02:46) - What drew you into wealth advising?(00:05:10) - How to Plan for Retirement(00:07:09) - What Communication Habit Should Financial Advisors Stop?(00:08:07) - What Is The Magic Moment When You Earn the Client's Trust?(00:11:03) - The Authority Playbook(00:11:42) - Why Clarity Creates Authority(00:12:21) - Why are Retirement Conversations so Emotional?(00:17:05) - Social Security Retirement Plans(00:19:59) - How to Communication With Your Clients(00:22:12) - Kirsten Cr(00:28:53) - Does Financial Planning Play a Role in Legacy Plans?(00:30:32) - Earn the Trust of Your Clients(00:32:16) - Communication: Getting People Back(00:32:55) - The Authority Playbook(00:33:36) - What Helped a Client Move From Uncertainty to Action?(00:35:39) - How to Make a Client Feel During a Meeting(00:36:49) - How to Prepare for Retirement with a Confident Client(00:40:36) - When Do You Overwhelm Your Clients With Information?(00:41:37) - How to Find a Financial Fit for Your Retirement Plan(00:43:56) - The Authority Playbook

    The Authority Playbook (Aired 07-23-26) Retire with Confidence: Income, Taxes & Social Security Strategies

About

A dynamic leadership series focused on mastering communication in high-stakes business environments. The show explores how clarity, confidence, and influence shape success—whether on stage, on screen, or in the boardroom. Through practical frameworks and real-world strategies, it reveals how to transform presentations into powerful business tools. Each episode delivers actionable insights designed to help leaders capture attention, inspire trust, and move audiences toward decisive action.

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