The Automation Effect: How AI and Automation Fuel Business Growth

Mario Schaefer

Welcome to "The Automation Effect", the podcast for business leaders where we explore how personalized marketing strategies, AI and automation fuel business growth. Each episode offers practical strategies and real-world case studies on marketing strategies, AI and automation to free up time, boost team productivity, and optimize customer journeys. Discover how to shift from unclear apprach to a streamlined growth engine, so you can reclaim time fo

Episodes

  1. How to Automate 70% of Your Marketing Tasks with AI

    MAR 21

    How to Automate 70% of Your Marketing Tasks with AI

    In this episode of "The Automation Effect," we explore how AI can revolutionize your marketing operations, saving you both time and money (and stress). Discover the types of tasks that can be automated to slash repetitive work, and learn how to create integrated workflows using platforms like Make.com or Rovo. By freeing your team from busywork, you’ll have more bandwidth for strategic thinking, creative campaigns, and driving real business growth. Identifying Automatable Tasks: From lead scoring to social media posting, find out where AI and automation can make the biggest impact.Essential Tools & Platforms: Get an introduction to Make.com and Rovo, plus ideas on how to streamline your marketing tech stack.Reducing Manual Workload: Hear about proven strategies to shift mundane processes to AI, saving you time for high-value tasks.Addressing Inefficient Processes: Learn how to audit your current workflows, fix bottlenecks, and cut operational costs.Real-World Examples: Case studies revealing how marketers are already leveraging automation to boost ROI. 💬 Join the Conversation How are you currently automating your marketing tasks? Share your favorite tools, workflows, and success stories in the comments below! 🔔 Follow Subscribe to "The Automation Effect" for more episodes packed with actionable insights on AI-driven business growth. Don’t miss out—hit that notification bell now!LinkedIn: ⁠linkedin.com/in/mario-schaefer/⁠

    25 min
  2. 6 Skills to master for AI Tools & Automations

    FEB 20

    6 Skills to master for AI Tools & Automations

    AI isn’t a one-size-fits-all solution! In this episode of "The Automation Effect," we dive into the diverse world of AI tools and workflows to help you optimize your business processes. Discover how to break down complex tasks into specialized segments and create efficient automations tailored to your needs. 🔑 What You’ll Learn: Understand that there is no single AI solution for all tasks. Learn which tools to use for text (ChatGPT, Claude), image (DALL-E, MidJourney), voice (Deepgram, ElevenLabs), video (Synthesia, Runway), and even code.How to build and implement effective workflows by automating one task at a time—not multiple tasks at once—to save time and boost productivity.Essential skills to get started:Recognize that AI can accelerate your journey towards your goals—but it won’t solve every problem.The importance of breaking down big ideas into incremental steps. For instance, see how a blogging process should flow from research, to outline, to draft, and so on.How to use AI to complement your skills, whether you’re focused on creativity, content creation, or data analysis.Why deeply analyzing your business processes is key to identifying high-impact areas for automation. 💬 Join the Conversation:How do you currently leverage specialized AI tools in your workflows? Share your strategies and challenges in the comments below! 🔔 Follow:LinkedIn: https://www.linkedin.com/in/mario-schaefer/ Listen to more episodes of "The Automation Effect" on our YouTube channel and unlock the full potential of AI-driven business growth!

    16 min
  3. Why every founder needs an AI strategy

    FEB 15

    Why every founder needs an AI strategy

    The future of business leadership is here – and AI is the game-changer! In this episode of "The Automation Effect," discover why every founder needs an AI strategy in 2024 to stay ahead of the competition. Learn how artificial intelligence can automate processes, reduce costs, and elevate your business to the next level. 🔑 What You'll Learn: Why founders must embrace AI now to remain competitive. How AI transforms daily operations – from automated meeting transcriptions to data-driven decision-making. Real-world examples and impressive stats that highlight AI’s impact, featuring insights from Amazon, McKinsey, and Forrester. Practical steps to integrate AI into your business and how small pilot projects can drive significant results. The challenges and opportunities AI presents across different business functions. 📚 Resources Mentioned: ChatGPT, Gemini & ClaudeMcKinsey and Forrester studies HubSpot & Zoom💬 Join the Conversation: How are you planning to integrate AI into your business? Share your experiences and questions in the comments below! 🔔 Follow: LinkedIn: linkedin.com/in/mario-schaefer/ Listen to more episodes of "The Automation Effect" on our YouTube channel and stay ahead with the latest insights in AI-driven business growth!

    27 min
  4. How AI will impact marketing and sales teams in 2025

    FEB 14

    How AI will impact marketing and sales teams in 2025

    🚀 The future of marketing is here, and it’s driven by AI! In this episode, we dive into how AI is reshaping the way marketing and sales teams operate. From automating workflows to creating hyper-personalized content, discover the tools and strategies that will define marketing success in 2025.🔑 What You’ll Learn:- Why marketing and sales teams need to embrace AI now to stay competitive.- How to integrate AI with your existing tools and workflows.- Real-world examples of AI in action, including automated meeting summaries, LinkedIn post creation, and task management.- The biggest challenges marketing teams face with AI adoption.- Why staying agile and investing in AI-powered solutions is crucial for future success.📚 Resources Mentioned:n8n.iomake.com💬 Join the Conversation:How is your team using AI to innovate? Share your thoughts and questions in the comments below!🔔 Follow:LinkedIn: linkedin.com/in/mario-schaefer/Listen to more Episodes of "The Automation Effect" on my YouTube Channel

    24 min
  • 4 Episodes

About

Welcome to "The Automation Effect", the podcast for business leaders where we explore how personalized marketing strategies, AI and automation fuel business growth. Each episode offers practical strategies and real-world case studies on marketing strategies, AI and automation to free up time, boost team productivity, and optimize customer journeys. Discover how to shift from unclear apprach to a streamlined growth engine, so you can reclaim time fo

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