The Avalanche Podcast

Rayanne Beaudry
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.

  1. Marketing Momentum in a Minute: Stop Publishing Good Enough Content

    4D AGO

    Marketing Momentum in a Minute: Stop Publishing Good Enough Content

    Good enough doesn't rank, and it never will. In this episode, Lance breaks down why most teams have a standards problem rather than a content problem, and what to do about it.  You will hear a simple five step process for making sure every page you publish is actually worth putting on the internet, plus how to get a free checklist to help you execute it every time. #MarketingPodcast #SEO #ContentMarketing #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

    3 min
  2. Marketing Momentum: How to Turn Sales Questions Into Your Best Website Content

    APR 8

    Marketing Momentum: How to Turn Sales Questions Into Your Best Website Content

    Your sales team is sitting on a content gold mine. They may not even realize. In this episode, Lance breaks down why your website should be answering sales questions before your salesperson ever has to. The questions your team fields on every call are exactly what buyers are searching for online, and when those answers aren't on your site, you're sending them straight to a competitor. You will walk away with a clear process for turning your sales team's most common questions into high-intent website content that helps buyers make decisions before they ever reach out. Subscribe to get every new episode. #MarketingPodcast #SEO #DigitalMarketing #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

    4 min
  3. Marketing Momentum: March Madness and AI Scoring

    APR 1

    Marketing Momentum: March Madness and AI Scoring

    The odds of a perfect March Madness bracket are 1 in 9.2 quintillion. If you actually know basketball, those odds improve to 1 in 120 billion. That gap is exactly how you should be thinking about AI and SEO. In this episode, Lance breaks down why handing AI a prompt and hoping for the best is the equivalent of picking teams by mascot vibes. The people who actually benefit from AI in their SEO are the ones who already understand the game and use it to move faster, go deeper, and scale what works. Lance also walks through a quick four-question self-assessment so you can honestly evaluate where you stand, and whether AI is acting as a true accelerator for your business or just helping you spin your wheels faster. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

    3 min
  4. Marketing Momentum in a Minute: Why Your Title Tags Are Costing You Clicks

    MAR 25

    Marketing Momentum in a Minute: Why Your Title Tags Are Costing You Clicks

    Most teams treat title tags like a one-time SEO checkbox. Write them once, move on, never look back. They are still a ranking factor. They are the first thing someone sees in search. And you only get 60 characters to make your case. In this episode, Lance walks through the exact process for auditing and rewriting title tags that drive qualified traffic, without creating a single new piece of content. Subscribe to get every new episode of Marketing Momentum. #MarketingPodcast #SEO #DigitalMarketing #AvalancheCreative Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

    3 min
  5. Filling the Pipeline and the Truck with Great Lakes Landscape Supply

    MAR 19

    Filling the Pipeline and the Truck with Great Lakes Landscape Supply

    What fills your pipeline is just as important as what fills your truck. In this episode, Avalanche Creative's founder, Lance Beaudry, and Sales & Marketing Lead, Keelie, sit down with Hallie Cook from Great Lakes Landscape Supply.  They are one of Michigan's leading landscape supply companies serving landscapers statewide. In this episode, they discuss what landscapers are spending money on right now, why Google's new "online estimates" filter is a huge opportunity, how to think about SEO without overcomplicating it, and why your lead management system might be more broken than your marketing. Whether you're a solo operator or running multiple crews, this episode is packed with practical takeaways you can act on before the season ramps up. Topics covered: Local Service Ads (LSAs) and why they're a great starting point Google's new "online estimates" filter chip and how to capitalize on it SEO basics for landscapers: relevancy, trust, and the chatter Why photos (and drone footage) sell more than words CRMs, lead scoring, and knowing your numbers How Great Lakes Landscape Supply supports landscapers beyond just product Connect with Great Lakes Landscape Supply: greatlakeslandscapesupply.com Get a free website audit from Avalanche Creative: avalanchegr.com Michigan landscapers: Great Lakes is hosting an event in Traverse City on April 15. Details on their website. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

    53 min
  6. Marketing Momentum: Why Your Contact Form Isn't Converting

    MAR 18

    Marketing Momentum: Why Your Contact Form Isn't Converting

    Getting someone to your website is hard. Getting them to fill out your contact form is even harder. In this episode, Lance explains why contact forms often create hesitation for visitors and how small changes can dramatically improve conversion rates. Learn how to reduce friction, build trust, and increase submissions from the traffic you already have. #MarketingPodcast #ConversionRateOptimization #DigitalMarketing Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

    3 min
  7. Marketing Momentum: AI Visibility is Inconsistent

    MAR 11

    Marketing Momentum: AI Visibility is Inconsistent

    Everyone wants to know if their brand is showing up in AI tools. New research from SparkToro shows AI recommendations are highly inconsistent. Ask the same question repeatedly, and you’ll likely get different brands in different orders each time. In this episode, Lance explains why tracking AI visibility like SEO rankings can be misleading and what businesses should focus on instead. Follow the podcast for more quick marketing insights. #AISEO #MarketingPodcast #DigitalMarketing Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

    5 min
  8. Marketing Momentum: Alternative Pages - Your New Hot Lead Pipeline

    MAR 4

    Marketing Momentum: Alternative Pages - Your New Hot Lead Pipeline

    Some of the highest-intent searches in Google include your competitors’ names.  In this episode, Lance explains why alternative pages attract buyers who are already evaluating options. He breaks down how to structure honest comparisons, clarify fit, and position your brand without attacking others.  Follow for more marketing minutes. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

    3 min
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5
out of 5
3 Ratings

About

Ready to stop just dreaming about starting a business? This podcast is your real-talk guide for entrepreneurs who felt totally unqualified, just like we did when we started out young, broke, and inexperienced with stars in our eyes! Each episode, we'll get real about the journey of entrepreneurship - the high highs, the low lows, and the many surprises. We share how we built a seven-figure digital agency and our version of the 'dream life,' proving that you don't need a perfect plan or fancy connections to make it happen.

Information

  • Creator
    Rayanne Beaudry
  • Years Active
    2020 - 2026
  • Episodes
    83
  • Rating
    Explicit
  • Copyright
    © 2026 The Avalanche Podcast
  • Show Website
    The Avalanche Podcast