The B Sides Ariel Sterman

Founders will talk about their gym regimens and yoga practices, but rarely do we hear about the mental health struggles many entrepreneurs encounter along their journey. In this episode we hear from Tzahi Weisfeld, GM of Intel Ignite, and Yariv Ganor, Startup Psychologist, as we explore the need to destigmatize Founder Mental Health issues and encourage all parties in the startup supply chain to engage in the discussion.

Mergers and Acquisitions are typically done by larger, more established companies. But in recent years, growth-stage startups have flexed their muscles in executing small acquisitions, whether to drive TAM expansion, accelerate product roadmaps, or strategically enter a new market/geography. In this episode, Ophir Reshef, CFO of Yotpo, describes how and why the Centaur ran an M&A strategy from its early days, and the many factors that other startups should consider when pursuing a similar route. Disclaimer: this episode was recorded just before the fundraising ecosystem hit the brakes. 

Telling the right story is no less important than developing a world class product. In this episode, Carmel Yoeli, CEO of Atreo, a leading Narrative Design Agency in Israel, describes how to hone in on the right micro and macro narrative as you build your company. Crafting the right message not only to drive effective external customer communciation, but also to develop a cohesive and comprehensive vision to drive your business forward. 

Changes in the market necessitate changes to the business plan. In this episode, Eynat Guez of Papaya Global discusses how companies can best navigate choppy market conditions while maintaining a competitive edge, instilling confidence in the employee base, and positioning the business for the inevitable upswing. 

We've all heard Israeli founders joke that they live 'on the plane'. But there inevitably comes a time in every startup's journey when the executive team has to make a decision around relocation to the United States (or any target market). In this episode, Omri Cohen walks us through Yotpo's own experience in sending one founder abroad out of both necessity and opportunity. 

How do you sell a product that no one is already thinking about? In this episode, Veetahl Eilat-Raichel discusses how Sorbet is creating a category out of thin air with an emphasis on creating a brand, driving top of funnel with a sustained PR strategy, and educating the market on a win-win product. TL;DR - use your vacation days!