The B Sides

Ariel Sterman
  • 5.0 (6)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

Exploring the strategic and tactical decisions made by founders, operators, and investors from inception through IPO. In each episode, Ariel Sterman from Bessemer Venture Partners is joined by a special guest to share his/her perspective on a specific topic they encountered at some point during the entrepreneurial journey.

  1. Let's Talk About Founder Mental Health | Tzahi Weisfeld and Yariv Ganor

    08/23/2023

    Let's Talk About Founder Mental Health | Tzahi Weisfeld and Yariv Ganor

    Founders will talk about their gym regimens and yoga practices, but rarely do we hear about the mental health struggles many entrepreneurs encounter along their journey. In this episode we hear from Tzahi Weisfeld, GM of Intel Ignite, and Yariv Ganor, Startup Psychologist, as we explore the need to destigmatize Founder Mental Health issues and encourage all parties in the startup supply chain to engage in the discussion.

    33 min

  2. 03/05/2023

    Building a Startup M&A Strategy | Ophir Reshef, CFO Yotpo

    Mergers and Acquisitions are typically done by larger, more established companies. But in recent years, growth-stage startups have flexed their muscles in executing small acquisitions, whether to drive TAM expansion, accelerate product roadmaps, or strategically enter a new market/geography. In this episode, Ophir Reshef, CFO of Yotpo, describes how and why the Centaur ran an M&A strategy from its early days, and the many factors that other startups should consider when pursuing a similar route. Disclaimer: this episode was recorded just before the fundraising ecosystem hit the brakes.

    31 min

  3. 02/07/2023

    Crafting Your Narrative | Carmel Yoeli, CEO and Founder Atreo

    Telling the right story is no less important than developing a world class product. In this episode, Carmel Yoeli, CEO of Atreo, a leading Narrative Design Agency in Israel, describes how to hone in on the right micro and macro narrative as you build your company. Crafting the right message not only to drive effective external customer communciation, but also to develop a cohesive and comprehensive vision to drive your business forward.

    36 min

  4. 09/13/2022

    Re-Balancing Efficiency and Growth | Eynat Guez, CEO and Cofounder Papaya Global

    Changes in the market necessitate changes to the business plan. In this episode, Eynat Guez of Papaya Global discusses how companies can best navigate choppy market conditions while maintaining a competitive edge, instilling confidence in the employee base, and positioning the business for the inevitable upswing.

    27 min

  5. 09/06/2022

    Founder Relocation | Omri Cohen, COO and Cofounder Yotpo

    We've all heard Israeli founders joke that they live 'on the plane'. But there inevitably comes a time in every startup's journey when the executive team has to make a decision around relocation to the United States (or any target market). In this episode, Omri Cohen walks us through Yotpo's own experience in sending one founder abroad out of both necessity and opportunity.

    33 min
  6. Creating and Educating a New Category | Veetahl Eilat-Raichel, CEO Sorbet

    08/04/2022

    Creating and Educating a New Category | Veetahl Eilat-Raichel, CEO Sorbet

    How do you sell a product that no one is already thinking about? In this episode, Veetahl Eilat-Raichel discusses how Sorbet is creating a category out of thin air with an emphasis on creating a brand, driving top of funnel with a sustained PR strategy, and educating the market on a win-win product. TL;DR - use your vacation days!

    30 min

  7. 07/20/2022

    Small Pivots, Listening, and Ever-Evolving Your Product | Ronni Zehavi, Cofounder and CEO Hibob

    "If you're not pivoting, there's something wrong with your idea..." Ronni Zehavi discusses the series of iterations Hibob, and he himself, went through to bring the business where it is today. The value of curiosity and continuous listening; and the importance of efficiency to affect changes in the business, product, and market. (disclaimer: recorded pre-market pull-back)

    35 min

  8. 07/05/2022

    Choosing Your Design Partners | Lior Penso, Cofounder and COO Qwak

    A startup's first customer engagements can make or break the product roadmap and deeply influence the company's future. In this episode Lior Penso, COO of Qwak, discusses how to select the optimal design partners, balance customization with your own roadmap and vision, and transition from friend-zone to paying customer. Oh, and a short intro on buying .com domain names!

    36 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

Exploring the strategic and tactical decisions made by founders, operators, and investors from inception through IPO. In each episode, Ariel Sterman from Bessemer Venture Partners is joined by a special guest to share his/her perspective on a specific topic they encountered at some point during the entrepreneurial journey.

Information

  • Creator
    Ariel Sterman
  • Years Active
    2022 - 2023
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © Ariel Sterman
  • Show Website
    The B Sides