The B Word Structure

In this episode: we dive deep into the transformative journey of Eurowag’s branding project. John and Juho reflect on the creative process, highlighting the importance of building on existing foundations rather than starting from scratch. They discuss the significance of Eurowag's purpose statement and how it brought clarity and unity across the company. Juho shares insights on the impact of the rebranding on Eurowag’s products, marketing communications, and overall strategy.

In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices. The discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative approaches, such as Planet Mark's zero-carbon bus tour, to engage businesses and communities directly. We examine the impact of new technologies, including AI, on sustainability efforts, discussing how they can enhance efficiency in achieving net zero goals. Additionally, we address the broader cultural and economic benefits of sustainability, underscoring the potential for businesses to lead positive change.

In this episode, with guest Steve Malkin, we explore the role of certifications, emphasising the importance of trust and evidence-based data in promoting sustainable practices. The discussion highlights the challenges faced by SMEs in adopting sustainability initiatives and showcases innovative approaches, such as Planet Mark's zero-carbon bus tour, to engage businesses and communities directly. We examine the impact of new technologies, including AI, on sustainability efforts, discussing how they can enhance efficiency in achieving net zero goals. Additionally, we address the broader cultural and economic benefits of sustainability, underscoring the potential for businesses to lead positive change. Finally, we explore Planet Mark's brand evolution.

This podcast, with guest Stephen Millard from Notion Capital, explores the decision-making process of venture capitalists (VCs) when investing in Software as a Service (SaaS) businesses. It delves into the specific triggers and criteria VCs look for in potential investments, particularly for SaaS companies that are in the build or scaling stages. The discussion includes insights on what VCs bring to the table as platform offers, the qualities they seek in entrepreneurs, and the key elements that influence their investment decisions to help startups achieve significant growth.

In this episode: we delve into the world of fractional real estate investment, demystifying complexities and exploring innovative approaches. In this episode, we sit down with Jatin Ondhia, CEO of Shojin Property Partners, to unravel the journey of rebranding for Shojin in the realm of fractional investing. Discover how Shojin is revolutionising the real estate investment landscape, making it accessible to a broader audience while fostering financial literacy and empowerment.

Trailer: Our latest show talks about the rebrand story for fractional investment company, Shojin. One of the many topics we cover is financial literacy, which our guest Jatin Ondhia thinks is paramount for navigating the complexities of money management. It's astonishing to him that individuals can excel academically, yet lack basic understanding of concepts like mortgages. He thinks our education system falls short by neglecting to impart essential financial skills. Shojin is bridging that gap with educational resources on its website to help people grasp the fundamentals before considering diving into investments. Shojin's aim is to elevate global comprehension of investing, debunking misconceptions often perpetuated by regulatory bodies.
It's a realm open to all, but education is the first step to empower yourself financially.