The B2B Content Show

EventShark
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The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.  New episodes every week 🎧

  1. 1D AGO

    State of LinkedIn 2026, livestreaming, & the future of B2B content | ft. Morgan J Ingram

    LinkedIn is changing… and what's next for the platform? How do you stay relevant? In this week's episode, we ditched the usual pod format and had an honest conversation on LinkedIn with Morgan J Ingram (194k followers on LinkedIn) and the AMP Social team to talk about the future of LinkedIn and where B2B livestreaming fits in. More in the episode: Why livestreaming builds credibility in B2BWhat makes live content more engaging and relatableThe problem with posting more on LinkedInWhy IRL events are making a comebackIf you want to build a content strategy that's ready for where B2B is heading, tune in. 🎧 #LinkedIn #LinkedInTips #B2BMarketing #Livestreaming #ContentMarketing -- Timestamps:  0:00 - Intro 1:26 - The state of LinkedIn right now 2:48 - How Muffins with Morgan started 6:00 - What makes a live stream actually work 9:46 - Live streaming culture and parasocial connection 14:31 - Live commerce in China 17:15 - Why IRL events are making a comeback 22:52 - Niche consistency and showing up on camera 27:38 - The LinkedIn grind is getting old 30:16 - Goodhart's Law and LinkedIn engagement 32:00 - Is LinkedIn still worth it? 35:44 - LinkedIn going mainstream 39:00 - LinkedIn's video push and ghost views 43:44 - Outro

    44 min

  2. MAR 30

    The Real Reason You’re Not Selling (& how to fix it)

    62% of buyers stay with a worse solution and it has nothing to do with price. Drew Giovannoli joins Jake and Ding on Episode 3 to break down how buyers actually make decisions. He's the Chief Product Marketer at Buried Wins, a win-loss research agency where he's done 1,000+ buyer interviews helping B2B revenue teams understand why they're really losing winnable deals. In this episode they talk about why buyers don't switch vendors, what actually closes deals for technical buyers, and what a $50K distribution-first content campaign looks like in practice. They also get into: How case studies help buyers make a decisionWhat buyers expect from a sales repHow to distribute a research reportWhy price isn't the main reason vendors lose dealsWhat win-loss interviews tell you that data can'tIf you're in sales or marketing and keep losing deals, tune in to learn how buyers are really thinking when they say no.   #b2bmarketing #salesstrategy #contentmarketing #marketingstrategy -- Timestamps: 00:38 Intro + guest Drew Giovannoli 01:38 Buyer Truth report overview 02:00 Why buyers stick with worse vendors 03:43 Sales reps and locus of control 04:17 Only 15% of sellers show up prepared 04:52 Why ungated content builds more trust 05:20 What "prepared" actually looks like to buyers 06:21 Shaping buyer perception vs. competitors 07:00 Buyer Truth as a piece of B2B content 07:41 Buyer Truth campaign distribution strategy 09:13 Full $50k campaign cost breakdown 10:43 Optimizing podcast clips for social 12:12 Using AI to backdoor better hooks 13:10 What makes a good research question 14:24 Stat quiz #1: AI mandate 15:46 AI mandate = more vendor switching 16:07 AI doesn't mean cheaper 17:28 Stat quiz #2: competitor research 18:31 Stat quiz #3: who picked the cheapest software 19:33 Why buyers pay more 20:14 Buyer enablement story: Ding at Yelp 21:26 Case studies for technical buyers 22:13 Product trials as the top trust builder 23:30 Takeaways from Drew interview 24:48 Budgeting for distribution 25:49 Why technical buyers are the hardest to sell to 26:35 What makes a good case study 27:13 SPIN framework applied to case studies 30:38 Lead with the problem, not the solution 31:34 Hero's journey framework for case studies 32:00 Word of the week: Sprezzatura 34:00 Outro

    34 min

  3. MAR 17

    The BEST Way To Market Your B2B Content in 2026

    If your content isn't reaching the right people, the content probably isn't the problem. You just skipped distribution in the planning stage.  In this episode, Jake and Ding sit down with Aditya Vempaty, VP of Marketing at MoEngage, who's been part of the teams that scaled Synthego and Amplitude's revenue and led marketing through Nutanix's IPO, to talk about why the best B2B marketing teams plan distribution before a single piece of content gets made. They also talk about ⬇️ Partner and co-creator led distributionThe campaign that got 3,000 leads & $2M+ in pipelineWhere AI helps in B2B marketing AI agents for SEO research and LinkedIn outreachCheckbox marketingIf you want to build campaigns that reach the right people and use AI strategically to free up time on the grunt work, listen up. 🎧 -- Timestamps: 0:00 - Intro 2:30 - Why marketing is the hardest job in go-to-market 5:00 - How Aditya would cold call today 6:30 - Making your audience the hero 7:30 - The Adapt or Die campaign 10:00 - Why distribution should be planned first 13:00 - Partner & influencer enablement 15:00 - Co-marketing in action 17:30 - Getting your team ready to share 19:30 - Sales & marketing alignment 21:30 - How AI made the spam problem worse 22:30 - How a VP of Marketing uses AI in 2026 26:00 - Where to use AI for B2B marketing  29:00 - AI agents for SEO research 31:00 - AI agents for LinkedIn outreach 35:00 - The Rick Rubin Creative Act concept 37:30 - The Super Bowl campaign breakdown 40:00 - Why the RAMP campaign worked 43:00 - Final thoughts #b2bmarketing #contentmarketing #marketingstrategy #demandgeneration #contentdistribution #aiformarketers

    47 min

  4. MAR 5

    The B2B Content Gap Most Companies Missed

    LinkedIn is changing, B2B content is getting more competitive, and most companies aren’t ready for what’s coming in 2026. In this first episode of The B2B Content Show, Jake and Ding break down what’s happening in B2B marketing, where content strategy is headed, and what companies should be doing right now to stay ahead on LinkedIn and B2B content. B2B content is evolving fast. Algorithms are shifting, competition is increasing, and the companies that understand how to create high-performing LinkedIn content and B2B marketing content will have a major advantage. In this episode we cover: • What’s new with The B2B Content Show in Season 2 • Why B2B content marketing is more competitive than ever in 2026 • Where LinkedIn content and LinkedIn marketing are heading • What types of B2B content actually perform today • How companies can adapt their content strategy moving forward If you're building a brand, leading marketing, or creating content for a company, this show breaks down what’s happening in B2B marketing, LinkedIn strategy, and content performance. Subscribe for weekly conversations about B2B content strategy, LinkedIn marketing, content distribution, and how companies can create content that drives growth. -- 0:00 - Intro 1:30 - What's changing this season 3:00 - EventShark origin story & the new office 10:00 - B2B content trends to watch in 2026 10:30 - Why video testimonials are the #1 content play 12:30 - The power of series & episodic content 13:45 - Proprietary research as a content strategy 16:30 - Live content & speed to publish 18:30 - What event content companies should be capturing 20:30 - Street interviews & cross-pollinating audiences 22:30 - Speaker sessions, photography & fast turnaround 24:30 - Using your internal team for event content 28:00 - Jargon 101: Hedonic Adaptation

    32 min
  5. Why Growth Gets Harder When You Rely on Social Platforms w/ Cliff Simon | EventShark Podcast #24

    JAN 20

    Why Growth Gets Harder When You Rely on Social Platforms w/ Cliff Simon | EventShark Podcast #24

    The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging and actually worth watching. In episode 24, we’re joined by Cliff Simon, a longtime GTM and RevOps leader who’s spent nearly two decades building and fixing revenue teams at fast-growing companies. Cliff has worked across sales, marketing, and operations, and recently launched Polaris Ops, a RevOps consultancy. We talk about how teams should think about AI, why it’s better not to rely on social media platforms for growth, and why creating meaningful in-person relationships is more important than worrying about algorithms. We also touch on: What RevOps means in simple termsCreating content for industries people usually call boringWhy events still play a big role in building trustIf you want to grow your business without chasing every new tool and think more clearly about where AI fits in your business, listen to the episode. -- Timestamps: 0:00 Intro 2:26 Polaris’ AI Road Show 3:27 What is RevOps? 3:39 How is AI changing RevOps? 3:56 How does RevOps play a role in GTM? 4:03 How are you thinking about content in RevOps? 4:20 What’s the biggest fad in AI? 6:06 What are some changes AI can bring to RevOps right away? 7:07 How Cliff is adding value with his content 9:11 Why are events so important in B2B? 11:37 LinkedIn strategy for 2026, and how Cliff’s owning his audience  13:15 Cliff’s wood working passion 15:14 Cliff has appeared in a lot of content over the years 18:04 How to make your content better 18:41 What’s wrong with GTM engineering? 20:04 How is AI changing the GTM landscape? 22:20 Buzzword blitz 24:00 Outro -- #marketing #marketingpodcast #business #businesspodcast #b2bmarketing #revops #contentmarketing #linkedin #linkedtips #businesstips #gtm #revenueoperations #socialmediamarketing

    25 min
  6. Customer Marketing = an Untapped Gold Mine for Building Trust! ft. Arthur Castillo | Ep. 23

    JAN 7

    Customer Marketing = an Untapped Gold Mine for Building Trust! ft. Arthur Castillo | Ep. 23

    The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 23, we’re joined by Arthur Castillo, founder of Modern GTM and currently Head of Community and Customer Marketing at Storylane. Arthur has spent years working across sales, marketing, and customer communities at fast-growing SaaS companies, where he’s seen how buying decisions get made. We talk about how word of mouth builds trust faster than company marketing & plays a bigger role in buying decisions, and why customer voices are still underused by brands. We also discussed:  Why buyers listen to peers & not pitchesWhy companies wait too long to involve customersCustomer stories vs. paid influencer contentWhy authentic stories build more trustIf you want to use your customers more effectively instead of leaning only on company marketing, listen up! -- Timestamps: 0:00 Intro 1:52 B2B street interviews pioneer 2:35 Arthur is usually ahead of the trends 3:10 Influencer marketing meets customer marketing 4:43 Dark social 5:53 Customer Marketing success story 8:42 How to set up customer marketing at your company 11:00 Customers are a marketing superpower 12:25 B2B video should focus on watch time 13:32 The value in having a plethora of testimonials 15:22 How to arm your customer advocates with the tools they need 17:06 Arthur picks an EventShark hat! #marketing #marketingpodcast #customermarketing #b2bmarketing

    18 min
  7. Creating High-Quality Original Content on LinkedIn ft. Vin Matano | EventShark Pod Ep. 22

    12/18/2025

    Creating High-Quality Original Content on LinkedIn ft. Vin Matano | EventShark Pod Ep. 22

    The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 22, we sit down with Vin Matano (our first-ever podcast guest, now making his second appearance), Founder of Creatorbuzz, a B2B influencer marketing agency that's helped brands like Demandbase, Evabot, and Storylane increase inbound leads, drive ROI, and grow their social presence through creator campaigns. While building the agency, Vin is also documenting his story on social media, turning his business journey into content. We talked about:  How to be intentional and methodical when creating contentProps, costumes, and world-buildingHow Ding writes rap songs for brands Why BTS content can outperform your main videosThe difference between true creators vs. people who just make content for businessVin's viral LinkedIn hiring post that hit 360K impressionsIf you want to stand out without just copying what everyone else is doing, listen up!  Timecodes: 0:00 Intro 2:04 How to be methodical with creative content  2:59 Vin’s viral LinkedIn post about hiring 4:29 Content hack - Start your story at the end  5:08 Using props, sets and costumes in content creation 10:56 How Ding made the Creatorbuzz song 13:05 The value of Behind the Scenes content 14:23 Buzzword Blitz 15:36 True creatives vs just marketers #linkedin #contentcreation #b2bmarketing #marketing #marketingpodcast

    20 min
  8. Stop chasing leads & build demand with content. ft. Max van den Ingh | EventShark Pod # 21

    11/26/2025

    Stop chasing leads & build demand with content. ft. Max van den Ingh | EventShark Pod # 21

    The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 21 of the podcast, we sit down with Max van den Ingh, Founder & CEO of Unmuted, a modern B2B demand gen agency based in Amsterdam. Max's company has been inbound-only for the last 5 years and we get into how companies can move away from lead chasing and start building long-term demand with content.  We cover:  -Why many executives still treat marketing like “where are the leads??”  -The foundations you need in place before you even worry about “content”  -How Unmuted uses their own marketing to attract the right clients  -Getting your team to post on LinkedIn without forcing it  -Why distribution is non-negotiable, especially for B2B content in 2025 If you care about building long-term demand with content instead of chasing MQLs this one is for you.  -- Timecodes: 0:00 Intro 1:39 #1 Lesson from Demand gen agency experience 3:08 Max’s strategy for helping companies understand what marketing they need 4:13 How do you show results from content marketing? 6:25 Tips on content distribution in B2B 10:53 Favorite piece of content you’ve created? 12:24 Why don’t executives understand marketing? 15:30 Favorite part of Drive?  16:55 Outro #b2bmarketing #marketingpodcast #contentcreation #businesscontent #videostrategy

    18 min
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Ratings & Reviews

5
out of 5
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About

The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.  New episodes every week 🎧

Information

  • Creator
    EventShark
  • Years Active
    2025 - 2026
  • Episodes
    28
  • Rating
    Explicit
  • Copyright
    © 2026 The B2B Content Show
  • Show Website
    The B2B Content Show

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