The B2B Conversion Podcast

Kirsty Dawe
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The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.

  1. 09/26/2024

    Episode 19: The power of community in CRO

    In this episode, Kirsty chats to Abi Hough from UU3. Listen now and learn: ·       Why building a community is essential for every brand ·       How community insights can influence your CRO strategies ·       How CRO impacts the customer journey from start to finish ·       The Importance of finding your unique niche within CRO

    48 min

  2. 09/06/2024

    Episode 18: How copywriting can make (or break) your conversion metrics

    This episode explores conversion from a fresh and creative perspective. We chat with conversion copywriting expert Eden Bidani, who shares valuable insights and tips on crafting content that boosts conversions. Listen to learn: Why speaking to customers is the most important part of every project Why copy is on a democratization journey Why AI will always make your copywriting average The psychology behind great conversion copywriting

    52 min

  3. 07/26/2024

    Episode 17: Is digital experience optimization the new CRO?

    In this episode, Kirsty Dawe is joined by Natalie Thomas, Director of Strategy at The Good. They discuss why digital experience optimization is the new CRO and why every part of the journey is equally important. Plus how to understand what conversion rates are in your control and what aren't, and why it's important to compare practices with other brands.

    43 min

  4. 06/26/2024

    Episode 16: Why website personalization is the must-have to go from ABM to ABX

    Kirsty and Jon Clarke from leading marketing agency, Transmission, discuss the need to shift from traditional Account Based Marketing into a more focused Account Based Experience strategy. In this episode you'll learn: The need to shift from traditional ABM into a focussed ABX strategy.  Why we need to focus on the complete customer journey and experience to drive revenue for our organizations.  What is at stake for businesses that don’t invest in personalization How to reach the utopian LTV CAC of 3:1

    38 min

  5. 05/23/2024

    Episode 15: The skills B2B marketers need to be successful in CRO

    Kirsty and CRO expert Patricia Behre discuss how to create a matrixed CRO strategy to support multiple divisions within your business and the skills B2B marketers need to embark on their CRO journey.

    37 min

  6. 04/24/2024

    Episode 14: Why you'll fail if you don't play the long game

    Kirsty Dawe was joined by Haley Carpenter, founder of CRO agency Chirpy. They discuss which research methods are a must in B2B and why using and measuring the right metrics will shape your success.

    48 min

  7. 03/20/2024

    Episode 13: How to get technically prepared for CRO

    Kirsty Dawe was joined by Ginny Forshaw to talk about why SEO and CRO should work side by side. Offering technical advice to help prepare for a successful CRO strategy.

    35 min

  8. 02/26/2024

    Episode 12: Tools and techniques to get buy-in for your CRO strategy

    Kirsty Dawe was joined by Daniel Jones to talk about how you can start your CRO journey, and how to get buy-in from your board team.

    32 min
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About

The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.

Information

  • Creator
    Kirsty Dawe
  • Years Active
    2023 - 2024
  • Episodes
    19
  • Rating
    Explicit
  • Copyright
    © 2026 The B2B Conversion Podcast
  • Show Website
    The B2B Conversion Podcast