The B2B Roundtable (hosted by Brian Carroll)

Brian Carroll
  • 4,6 (7)
  • MARKETING

The B2B Roundtable gives you practical marketing and sales strategies you can use to fuel growth. Host Brian Carroll sits down with leading GTM experts in B2B marketing and sales to uncover what’s working today — from account-based marketing (ABM) and sales development to content marketing, storytelling, leadership, and research-backed insights.

  1. Why 75% of Buyers Don’t Want Reps and How Framemaking Can Win Them Back (with Brent Adamson)

    HÁ 1 DIA

    Why 75% of Buyers Don’t Want Reps and How Framemaking Can Win Them Back (with Brent Adamson)

    In a recent Gartner survey, 75% of B2B buyers said they’d prefer a rep-free buying experience. That’s a wake-up call for sales and marketing leaders everywhere. So, is this the end of sales as we know it… or the start of something better? On this episode of the B2B Roundtable Podcast, I sit down with […]

    43min

  2. 24/05/2021

    Brand Activism and Modern Marketing with Dr. Philip Kotler

    Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.

    27min

  3. 07/11/2019

    Mean people suck in marketing and what to do about it with Michael Brenner

    We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.

    19min

  4. 20/06/2019

    How to stop the hustle and establish work-life boundaries with Carlos Hidalgo

    Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo

    24min

  5. 05/06/2019

    How to Get Sales and Marketing Operating as One Team with Heidi Melin, CMO of Workfront

    Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.

    24min

  6. 26/03/2019

    Bring more innovation to your demand generation now with Jeanne Hopkins

    Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com

    25min

  7. 30/01/2019

    Why Conversational Marketing and New Book with Dave Gerhardt, VP of Marketing at Drift.com

    Learn how Conversational Marketing drives better demand generation and account based marketing results with real-time conversations not marketing campaigns.

    28min

  8. 09/01/2019

    How to improve your account based marketing results an interview with Jon Miller, CEO of Engagio

    Find out how to get better account-based marketing results now and get a checklist for building a strong account based marketing (ABM) foundation today

    23min
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Sobre

The B2B Roundtable gives you practical marketing and sales strategies you can use to fuel growth. Host Brian Carroll sits down with leading GTM experts in B2B marketing and sales to uncover what’s working today — from account-based marketing (ABM) and sales development to content marketing, storytelling, leadership, and research-backed insights.

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