12/08/2023

The One with Petra : The Nuances of Leveraging Technology & Delegation to Optimize Business Operations

This episode was a collaboration between Lyra, and one of her clients, Petra Zink. This episode was recorded for the Trusted Authority a few months back where they delve into the nuances of leveraging technology and delegation to optimize business operations. This conversation covers a variety of topics designed to equip professionals with strategies to streamline their workflow and maximize productivity, from the importance of professional trust to favorite tech tools. What You'll Learn: 1. Building credibility through expansive knowledge and staying abreast of industry trends. 2. A deep dive at using tools for automating tasks, enhancing overall productivity. 3. Delegation vs. Automation: Identifying tasks for delegation or automation, emphasizing the significance of human touch in certain interactions. 4. The strategy of monitoring time spent on various tasks to pinpoint areas suitable for delegation or automation. 5. Creating guidelines for automated responses while preserving the personalized aspect of client communications. 6. Continuous learning, enabling team members, and adapting to new methods as key growth strategies. 7. Reducing the amount of time and effort spent on repetitive tasks. 8. Understanding when to delegate tasks based on their nature and the decision-making they require. 9. Limitations of automation and the irreplaceable value of human judgment. 10. Reflection on the evolving nature of business dynamics. Key Takeaways: 1. Staying updated with industry trends enhances professional trust and authority. 2. Tools like ChatGPT revolutionize efficiency by automating routine tasks. 3. Time tracking can reveal insights into tasks that are ripe for delegation or automation. 4. Clear guidelines for client interaction can streamline communication without losing personal touch. 5. Repetitive tasks should be identified and delegated to ensure business owners focus on strategic areas. 6. Automation is suitable for tech-based tasks, whereas delegation is preferable for tasks requiring human discretion. 7. Adapting to new methodologies and tools is crucial for professional growth and service improvement. 8. Knowing your professional blind spots allows for effective usage of tools and external assistance. 9. Maintaining a balance between automated processes and human involvement is crucial for client satisfaction. 10. Openness to experimentation and enabling team members can lead to innovative solutions and business evolution.

37 min

10/19/2023

The One Where Mistakes Are Made: Sharing the Growing Pains of Running A Three-Year Old Agency

Show Notes: In this eye-opening episode of The Back Office Podcast, Lyra uncovers a major challenge that many business owners face but rarely discuss: internal operational hiccups. She gives a candid account of the struggles faced by her business, The Homebased Worker, as they aimed to optimize their client operations. Dive deep into how this resulted in the creation of a centralized hub, transforming not only internal processes but also client experiences. What You'll Learn: 1. The challenges of juggling multiple client systems and the impact on internal operations. 2. The paradox of working more on coordination rather than task execution. 3. The significance of seeing your own business through an objective lens. 4. The transformative effect of centralizing operations. 5. How simple changes can profoundly impact client experiences and business growth. Key Takeaways: Even experts face operational challenges; what matters is how you adapt and learn from them. Making clients' lives easier should be a non-negotiable goal for businesses. Treating your own business as an external project can provide much-needed clarity. Implementing a centralized hub can dramatically reduce chaos and improve delivery quality. Continuous optimization, reviews, and evaluations are essential for sustained success. Want to learn how we use automation to optimize operations of six to multi-six figures women-owned businesses? Stay in loop with us on instagram, for real-time updates and insights ⁠@thehomebasedworker Ps. If you think you could use end-to-end operational support we might be able to help! ⁠Hop on a no-strings-attached 15-minute discovery call⁠ with us and we'll see if we can help you out.

17 min

10/19/2023

The One with the Tools of Trade: The Blueprint for Operational Mastery

In Episode 3 of The Back Office Podcast, Lyra takes you on a deep dive into the crucial element of business operations — the tools and systematic processes. More than just addressing immediate goals, she emphasizes the importance of having a comprehensive system that allows businesses to operate more efficiently, paving the way for growth and sustainability. Learn about the key processes and tools that drive successful six and multi-six-figure online businesses. What You'll Learn: 1. The role of systematic processes in successful business operations. 2. The shift from a reactive to a proactive, system-based operations approach. 3. Key systems for scaling businesses, including SOPs, data tracking, content production, client management, and financial management. 4. Suggestions for tools to support these systems and enhance operational efficiency. Key Takeaways: 1. Systems and processes are crucial elements for scaling and thriving in the online business world. 2. Tools are aids for daily tasks but building a solid operational framework that supports business growth is even more critical. 3. No successful business owner achieved their success alone. Leverage support is available to you. Want to learn how we use automation to optimize operations of six to multi-six figures women-owned businesses? Stay in loop with us on instagram, for real-time updates and insights ⁠⁠@thehomebasedworker⁠ Ps. If you think you could use⁠ end-to-end operational support ⁠we might be able to help! ⁠Hop on a no-strings-attached ⁠15-minute discovery call⁠ ⁠with us and we'll see if we can help you out.

18 min

10/19/2023

The One with Melissa: The Essence of Automated Sales & Marketing

In this episode, Lyra sits down with Melissa Joan, an Automated Sales Coach who specializes in propelling WOC online business owners to achieve six-figure sales and beyond. The duo deep dives into Melissa's unique approach, breaking down the essence of automated sales and marketing. Beyond the technical, the conversation captures Melissa's passion for empowering clients and the importance of creating efficient workflows and systems. What You'll Learn: 1. Melissa's story behind the success and an understanding of her unique service offerings. 2. The Role of an Automated Marketing & Sales Coach: 3. A Peek into Melissa's Daily Operations. Discover how her business functions daily, her operational strategies, and the support systems she relies on as a coach. 4. Get an insider's view of the unique steps every client undergoes, and why each of these steps is critical to success. 5. Melissa shares her gold-standard practices to ensure every client gets the unparalleled service they signed up for. 6. Tips and practices that Melissa swears by to ensure both she and her team operate at peak efficiency. 7. Melissa's trusted systems that fuel her business, ranging from SOPs, automated client check-ins, to her cherished Sunday planning routine. 8. Real-life results and benefits seen in terms of client delivery due to the meticulous systems in place. 9. What truly makes a stellar client experience. 10. Melissa's top components for crafting a robust and efficient business system. Key Takeaways: 1. In a saturated coaching market, differentiating through enhanced client experience is important in order to stand out. 2. For a business system to be successful, it must be impactful, simple, and streamlined across three main pillars: marketing, sales, and client delivery. 3. Best practices from the corporate world, especially around automation and systems, can be effectively adapted for online businesses. 4. Regular feedback from clients is essential to identify and fill gaps in business systems and ensure optimal client experiences. 5. Business processes won't be perfect from the outset. Entrepreneurs should be ready to start somewhere, refine as they go, and be prepared for quick adjustments. 6. Aligning marketing and sales efforts is crucial, as they should function hand-in-hand for maximum business efficiency. 7. Unlike in the corporate sector, online business owners can quickly implement and test new strategies, allowing for prompt adjustments and innovations. Want to learn how we use automation to optimize operations of six to multi-six figures women-owned businesses? Stay in loop with us on instagram, for real-time updates and insights ⁠⁠@thehomebasedworker⁠ Ps. If you think you could use⁠ end-to-end operational support ⁠we might be able to help! ⁠Hop on a no-strings-attached ⁠15-minute discovery call⁠ ⁠with us and we'll see if we can help you out.

45 min

10/19/2023

The One Where Business Gets Easier: Unpacking the Power of Business Automation

This episode of The Back Office Podcast puts the spotlight on the silent revolution happening in the realm of business operations: Automation. Join Lyra as she navigates the shifting tide from manpower-centric operations to an era where automation is not just a luxury but an essential. Through relatable examples and a personal case study, she uncovers the real impact of automation on client experience and efficiency. But it’s not all rosy. Listen in to understand the common pitfalls, challenges, and how to kick-start your own automation journey. A holistic view of why automation might just be the game-changer you didn't know you needed. What You’ll Learn: - What automation truly means for online businesses. - Practical examples of automation in action. - The massive benefits it brings to business operations. - The potential challenges and pitfalls to watch out for. - A step-by-step guide to start automating parts of your business. Key Takeaways: 1. Automation isn't just for "big" businesses; it's becoming essential for all online enterprises. 2. Automated systems can drastically improve the client onboarding experience, creating raving fans. 3. Automation can be challenging because it involves outlining every micro-action in a process. 4. While automation is powerful, it's essential to avoid overcomplicating things and regularly review the systems to ensure they're still effective. 5. To start, identify daily routine tasks, outline them, and explore how various tools can be integrated to automate them. Want to learn how we use automation to optimize operations of six to multi-six figures women-owned businesses? Stay in loop with us on instagram, for real-time updates and insights ⁠⁠@thehomebasedworker⁠ Ps. If you think you could use⁠ end-to-end operational support ⁠we might be able to help! ⁠Hop on a no-strings-attached ⁠15-minute discovery call⁠ ⁠with us and we'll see if we can help you out.

18 min

09/27/2023

The One that Made things Happen: Exploring the crucial role of back office operations in your business

Welcome to the first official episode of The Back Office Podcast! In this episode, we take a deep dive into the heart of every business: the back office. What You'll Learn: •The crucial role of back office operations in the success of any business. •The value of effective execution in translating ideas into reality. •An insider's view of managing operations in six-figure businesses heading towards the seven-figure mark. •A closer look at the complex elements involved in launching a successful campaign, including planning, delegation, cross-checking, and more. •The importance of having a well-functioning operations system not just to sustain, but also to scale your business. •The consequences of a poor operations system on the entrepreneur's workload Key Takeaways: •Operations is the glue that keeps everything together in a business. •A well-executed campaign can deliver great results and improve the bottom line. •A robust operations system can free entrepreneurs to focus on what they do best. Resources Mentioned: • The Homebased Worker • Connect with us @ Hello Simple Social Want to learn how we use automation to optimize operations of six to multi-six figures women-owned businesses? Stay in loop with us on Instagram, for real-time updates and insights @thehomebasedworker.com Ps. If you think you could use end-to-end operational support we might be able to help! Hop on a no-strings-attached 15-minute discovery call with us and we'll see if we can help you out.

9 min

09/27/2023

The One with the Work-Life Balance: Debunking Myths for Entrepreneurs

In this episode, Lyra delves into the subject of work-life balance, a well-known concept that has been widely propagated in both personal and professional realms. However, she shares her personal experiences as a business owner and explains why the traditional model of work-life balance may not always be practical or effective for entrepreneurs. Instead, she explores the idea of work-life integration, an alternative approach that promotes a more harmonious blending of our professional and personal lives. What You'll Learn: 1. A critical perspective on the concept of work-life balance 2. How work-life balance might be a misfit for entrepreneurs 3. Lyra's personal journey to find a work-life approach that suits her 4. The concept of work-life integration and how it differs from work-life balance 5. Practical tips to implement work-life integration Key Takeaways: 1. Work-life balance might not be realistic or healthy for everyone, especially for business owners. 2. Overemphasis on work-life balance can lead to complications and even burnout. 3. Work-life integration is about creating a symbiotic relationship between work and life, and finding systems and routines that can accommodate both. 4. It's not a one-size-fits-all approach; what matters is finding a method that caters to your unique needs and circumstances. 5. Reflection, evaluation, and practical action are key to integrating work-life effectively. Join us next time as we continue to explore the magic that happens in the back office of successful businesses. Check us out: www.thehomebasedworker.com

17 min

SEASON 1 TRAILER

The Pilot

Welcome to the maiden voyage of The Back Office Podcast with your host, Lyra. This podcast is designed to delve deep into the often-overlooked, yet crucial world of back office operations. With every episode, we aim to shed light on how integral a smooth, well-functioning back office is to the overall success of a business. What You'll Learn in This Episode: The intention and mission behind The Back Office Podcast. Why understanding back office operations is key to your business success. How this podcast will help entrepreneurs gain insights and ideas for streamlining and improving their own back office operations. What to expect in future episodes. Don't Miss an Episode: Subscribe and leave a review to help us reach more entrepreneurs like you! Check us out: www.thehomebasedworker.com

3 min

The Back Office

Episodes

The One with Petra : The Nuances of Leveraging Technology & Delegation to Optimize Business Operations

The One Where Mistakes Are Made: Sharing the Growing Pains of Running A Three-Year Old Agency

The One with the Tools of Trade: The Blueprint for Operational Mastery

The One with Melissa: The Essence of Automated Sales & Marketing

The One Where Business Gets Easier: Unpacking the Power of Business Automation

The One that Made things Happen: Exploring the crucial role of back office operations in your business

The One with the Work-Life Balance: Debunking Myths for Entrepreneurs

The Pilot

Trailer

The Pilot

About

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