Power Moves - Marketing for Health Entrepreneurs with Lauren Powers

Lauren Powers, Podcraft Alchemy
  • 4.8 (30)
  • MARKETING
  • UPDATED WEEKLY

I’m Lauren Powers, and I get it—running a health business is no joke. Between managing patients, juggling a million responsibilities, and trying to figure out marketing, it can feel like you’re stuck spinning your wheels. That’s why I created Power Moves: Marketing for Health Entrepreneurs. This podcast is for health professionals who are ready to stop winging it and start building a business they’re proud of. Each week, I share proven strategies, real-world stories, and the tough lessons that no one else is talking about. We’ll tackle the marketing challenges holding you back and give you the tools to grow smarter, attract clients, and scale your practice without losing your sanity. If you’re ready to take charge and make some serious moves in your business, hit subscribe and join me on Power Moves. Let’s make it happen.

  1. Burned Out!? How To STRATEGICALLY Pivot To Your Dream Job Without Blowing Up Your Life

    5D AGO

    Burned Out!? How To STRATEGICALLY Pivot To Your Dream Job Without Blowing Up Your Life

    I know some of y’all are sitting up at that good job googling functional medicine certifications. I know some of y’all are up in that E.R. burnt out, tired, trying to figure out what the next step is. I’ve been there, and I see you. This episode is for the clinician who’s exhausted, for the corporate girl who knows so much about stress she could teach a masterclass, and for the gym owner who’s realizing that weight loss over 40 ain’t just about burpees. We all grow, we all shift, and at some point, we feel it in our bodies before we ever say it out loud. Sometimes it’s hair loss, sometimes it’s a tight chest or hot skin, sometimes it’s that deep knowing that you are no longer aligned with where you are. That’s the moment where the pivot begins. And I’m not talking about some wild leap with no plan. I’m talking about the great pivot: strategic, soul led, and rooted in getting free. Let’s talk about how to recognize it, how to honor it, and how to move through it with intention. Because if you’re not happy, if you’re not fulfilled, how are you supposed to help anybody else? Key Takeaways The Pivot is Personal - The shift into your dream work usually starts with quiet dissatisfaction long before a dramatic exit. Burnout Shows Up in the Body - From hair loss to mood swings, your physical symptoms may be signs your career is misaligned. Check Your Nervous System - You don’t need another certification. You need a strategy that calms your system and creates space for clarity. You’re Allowed to Want More - Even if your job looks good on paper, it’s okay to want joy, peace, and purpose too. Be Strategic, Not Spontaneous - A successful pivot is mapped out with care. Start with your values, your skills, and your desired impact. You’re Not Alone in This - There’s a whole community of high-achieving professionals quietly navigating the same transition and thriving on the other side. Links & Resources 🎁 Download the FREE Power Moves Playbook Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ 🎁 Book A Free Strategy & Content Call Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

    8 min
  2. You NEED A Team To Grow Your Health Business! (Here's Exactly How & Why...)

    DEC 11

    You NEED A Team To Grow Your Health Business! (Here's Exactly How & Why...)

    This is one of those episodes where I’m fired up and not sugarcoating a thing. I had a call recently with a practitioner starting from scratch, moving to a new state, trying to go all in on a direct primary care model. No team, no offer, no real understanding of marketing. Just out here trying to build a business and asking me for funnel advice. I had to stop her. That’s not what she needs. That’s not what you need either. If you are the CEO of your health business, it is not your job to be the head of marketing, and it is not your job to learn ClickFunnels or figure out email automation. Your job is to hold the vision, and to grow this thing, you need a real team. A strategist to set the roadmap, a Google Ads expert, an automator, someone doing HR, building culture, hiring the right people. That's how you scale. So hear me when I say this. If you are still trying to do it all yourself, you're taking the stairs. Get out of your own way. Stop choosing hard and slow, choose built and done. Choose the team, choose growth. Key Takeaways Stop Doing It Yourself – If you're the CEO, marketing isn’t your job. Vision is. Build the Right Team – A scalable business starts with experts: marketing, HR, tech, and operations. Choose the Elevator, Not the Stairs – Hiring the help fast-tracks your growth, while DIY keeps you stuck. Get Real About Your Gaps – Most health businesses lack key roles like a Head of Marketing or HR. Growth Demands Delegation – You can’t lead and build at the same time. Let go to grow. Marketing Is a Profession – Treat it like surgery: hire a trained expert, not YouTube tutorials. Links & Resources 🎁 Download the FREE Power Moves Playbook Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ 🎁 Book A Free Strategy & Content Call Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

    6 min
  3. Stop Your Weak Offers! The Easy Power Offer Transformation That Sells Itself

    DEC 4

    Stop Your Weak Offers! The Easy Power Offer Transformation That Sells Itself

    Why y’all playing soft? If you’ve been getting crickets on your sales page or wondering why your beautiful website isn’t converting, this episode is for you. I’m breaking down the real reason your offer isn’t hitting, and giving you a framework for turning it into a power offer that makes people say “Oh, hell yes. She’s talking to me.” We’re getting into the anatomy of a weak offer (I’m calling y’all out, lovingly) and walking through exactly what makes a power offer convert in today’s noisy, AI-flooded market. Whether you’re a seasoned doc or just getting started, this episode is your chance to gut-check your messaging, rethink your positioning, and create something that actually sells. This is for my holistic, functional, integrative besties, especially if you’re tired of being the best-kept secret in your niche. Key Takeaways Weak Offers Don't Sell - Pretty websites mean nothing if your offer sounds like “DM me” or “let’s connect.” You’re not giving buyers a reason to act. Power Offers Speak Directly to the Right Person - Be crystal clear on who your offer is for, and let them know you see them. Clarity is Currency - Buyers need to know exactly what transformation you deliver, how you deliver it, and how long it takes. Health Buyers Want Proof - Testimonials, betas, and specificity matter more than ever. If you’re new, get scrappy and show you can deliver. Personalization Builds Trust - In a crowded market, personalized messaging and specific outcomes help you stand out and build credibility. Identity Shift > Symptom Relief - Your clients don’t just want to feel better. They want to become someone new. Your offer should reflect that journey. Links & Resources 🎁 Download the FREE Power Moves Playbook Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ 🎁 Book A Free Strategy & Content Call Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

    9 min
  4. Stop Undervaluing Yourself! How To Price Your Services & Yourself Like An Adult

    NOV 27

    Stop Undervaluing Yourself! How To Price Your Services & Yourself Like An Adult

    This one is for every practitioner who’s ever whispered their rates, discounted at the last minute, or felt guilty for charging what they’re really worth. I’m diving deep into something we don’t talk about enough in this space: money and medicine, and the very real mindset shifts we need to make around pricing. I’m calling out the savior complex, the "good doctor" syndrome, and the fear of being seen as greedy that so many health professionals are still carrying. And I’m not doing it lightly. I'm doing it because you are saving lives, and it’s time to price yourself and your services accordingly. I’ve been doing this work for over 15 years with health entrepreneurs just like you. And if you’re listening to this episode, I want you to hear me clearly: you are not your client’s savior. You are the gateway. The gateway to healing, longevity, and nervous system regulation. You don’t need to prove your worth with discounts. You need to own it like an adult. Let’s talk about pricing structure, capacity, energetic contracts, and the actual math it takes to run a sustainable, profitable practice. Hand over your heart, this one is going to shift something in you. Key Takeaways Charge Like a Grown-Ass Healer – Your pricing should reflect your time, energy, and expertise. It should never come from guilt, fear, or comparison. Break the Savior Complex – You are not here to rescue your clients. You're here to lead them through healing with confidence and boundaries. Align Impact, Income, and Time – Sustainable pricing starts with understanding what your time is worth and building your business model around that. Release the “Good Doctor” Burden – Being helpful doesn’t mean being available 24/7 or undercharging for life-changing services. Create Energetic Contracts Through Pricing – When people pay, they commit. Your rates are part of the transformation process. Know Your Numbers – If you’re not calculating raw costs, taxes, time, and capacity, you’re not pricing with clarity. Links & Resources 🎁 Download the FREE Power Moves Playbook Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ 🎁 Book A Free Strategy & Content Call Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

    9 min
  5. Why Running Your Own Ads Is a Leadership Mistake That’s Costing You Growth

    OCT 30

    Why Running Your Own Ads Is a Leadership Mistake That’s Costing You Growth

    This one is going to pluck a nerve, and if that nerve is exposed, I want to pluck it. Because this is exactly why so many of you all end up in my world. If you're still out here trying to market your own business, trying to run your own ads with no experience, this episode is for you. You went to medical school, you didn’t go to marketing school. So why are you over there stressed, overwhelmed, and trying to do it all on your own? This is the number one thing that wears me out and it’s one of the main reasons I left agency life. I got tired of seeing doctors trying to read marketing reports like they were lab results. You are not supposed to do this by yourself. You need a real strategy, a real team, and people who know exactly what they’re doing. I even shared a story from a recent coaching call where someone insisted on figuring it all out alone, and her ads weren’t converting at all. It didn’t have to be that way. So hit play. We’re talking about what it really means to lead like a CEO, stop being your own bottleneck, and build a business that actually grows. Key Takeaways You’re Not a Marketer – If you didn’t go to marketing school, you shouldn’t be managing your own campaigns and strategy. Period. The DIY Hustle Is Hurting You – Doing it all yourself isn’t just exhausting. It’s blocking your growth. Marketing Requires Experts – A qualified social media manager and ads manager with health niche experience can change everything. Delegate Like a CEO – Stop micro-managing and let experts do their job so you can stay in your zone of genius: healing. Product Plus Strategy Equals Results – Your job is to create a great offer. Their job is to make it sell. Even Marketers Need Management – I’m a marketer married to a marketer, and we still pay $5K per month for someone to manage our campaigns. That’s how serious it is. Links & Resources 🎁 Download the FREE Power Moves Playbook Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ 🎁 Book A Free Strategy & Content Call Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

    6 min
  6. Doctors Are LOSING to TikTok! Why 70% of Gen Z Trust Influencers More...

    OCT 16

    Doctors Are LOSING to TikTok! Why 70% of Gen Z Trust Influencers More...

    You went to school. You got the credentials. You did everything right. So why are green juice influencers out here getting more trust than you? Some of the biggest voices in health right now don’t even have medical degrees. They’ve got engagement, they’ve got connection. Over 70 percent of Gen Z gets their health advice from TikTok and YouTube before they ever go see a provider. That’s the world we’re living in. Doctors are dropping the “Doctor” from their bios. Coaches, mentors, holistic guides are rising up. Lived experience is rivaling institutional knowledge. The hierarchy has changed. Trust is no longer top down, it’s sideways, it’s vibe based. And yeah, it stings, especially when you’ve spent years earning those credentials only to feel like nobody cares. I work with disruptive clinicians, licensed or not. They’re healing, they’re reversing conditions, they’re building real businesses, and they know how to connect. So if you want to stand out in this wild digital health space, you’ve got to double down on education, get clear on your story, and build a brand that connects. Because connection is currency now, that white coat alone isn’t enough. Key Takeaways Authority Has Shifted – Gen Z prefers lived experience and relatability over credentials when seeking health advice. Trust is Horizontal – Influence now flows through connection, not hierarchy. If your content doesn’t connect, it doesn’t convert. Doctors are Rebranding – Licensed professionals are ditching traditional titles online to show up as holistic mentors, guides, and coaches. Credentials Aren’t Enough – Your degrees don’t guarantee credibility in the online space. Your story, your energy, and the way you educate are what make people listen. Education + Storytelling = Impact – Go beyond facts. Teach with emotion. Share your “why.” Make your expertise human and accessible. Connection is Currency – You don’t need to dance for TikTok, but you do need to show up boldly, consistently, and authentically. Links & Resources 🎁 Download the FREE Power Moves Playbook Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ 🎁 Book A Free Strategy & Content Call Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

    5 min
  7. 10 Professionally "Petty" Moves to Get What You Want (As A Boss)

    OCT 9

    10 Professionally "Petty" Moves to Get What You Want (As A Boss)

    I know the leadership books say take the high road, stay classy, kill them with kindness. But what if we had some tools in our bag for when we just need to be a little professionally petty? I’m talking subtle, passive-aggressive, but still very effective energy that reminds folks exactly who they’re dealing with. I’ve been in too many scenarios where people mistake kindness for weakness. And especially for us as health and wellness business leaders, I think we need to practice the art of being professionally petty. So today, I’m pulling out my notes and sharing 10 of my most powerful petty leadership moves. These are the things I do to keep my boundaries tight, my peace intact, and my leadership energy strong without saying too much. Because sometimes the best response is receipts, a sweetie, and a well-placed dot-dot-dot. Key Takeaways The Power of Receipts – Keep your screenshots, save those emails, and hit them with the “per my last message” energy. Desired Outcome Check-In – When folks get messy or unclear, stop everything and ask, “What is your most desired outcome here?” Petty Salutations – “Hi sweetie” or “Okay, friend” hits differently when you're setting boundaries with a smile. The Ellipses and Smiley Emoji Combo – A little ellipses and a smirk emoji can say a lot without saying anything. Use carefully. The Triple Question Mark – If I don't hear from you, I’m hitting you with just “???” and letting it marinate. Professional Petty Is Strategy – This ain't about being mean. It's about being clear, protecting your peace, and keeping your leadership sharp. Links & Resources 🎁 Download the FREE Power Moves Playbook Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ 🎁 Book A Free Strategy & Content Call Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

    8 min
  8. Forget Your "Target Audience"... Reach People Who Don't Look Like You!

    OCT 2

    Forget Your "Target Audience"... Reach People Who Don't Look Like You!

    There are millions of dollars on the table if you step just a little bit outside your normal audience. People ask me all the time, “Lauren, how do I attract folks that don’t look like me, don’t dance like I do, don’t love like I do, without being weird or inauthentic or missing the mark altogether?” Diversity goes beyond skin and ethnicity. It’s age, gender, culture, and income level. A Black woman in menopause has a different experience than a white woman in menopause. Our DNA is different, our trauma is different, the way stress is carried in the body is different. That means the way we market has to be different too. I’m breaking down how to research, speak the language of the people you want to reach, and create content that truly resonates. Key Takeaways Diversity is Multifaceted – It includes age, gender, culture, income, and lived experience. Language Matters – Wellness buzzwords don’t always land. Learn the words your audience uses. Do the Research – Watch their shows, see what’s trending, listen to their music, and study how they talk. Micro-Niche Your Content – Test specific offers like gut health for Latinx families or biohacking in your 20s. Partner With Communities – Connect with barbershops, churches, sororities, and local leaders who already have trust. Representation Builds Trust – Hiring diverse team members or creating multilingual content shows you are for them. Links & Resources 🎁 Download the FREE Power Moves Playbook Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ 🎁 Book A Free Strategy & Content Call Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results.

    5 min
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4.8
out of 5
30 Ratings

About

I’m Lauren Powers, and I get it—running a health business is no joke. Between managing patients, juggling a million responsibilities, and trying to figure out marketing, it can feel like you’re stuck spinning your wheels. That’s why I created Power Moves: Marketing for Health Entrepreneurs. This podcast is for health professionals who are ready to stop winging it and start building a business they’re proud of. Each week, I share proven strategies, real-world stories, and the tough lessons that no one else is talking about. We’ll tackle the marketing challenges holding you back and give you the tools to grow smarter, attract clients, and scale your practice without losing your sanity. If you’re ready to take charge and make some serious moves in your business, hit subscribe and join me on Power Moves. Let’s make it happen.

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