The Basement Couch

L.J. Marrone

Strictly linking and building. The comfiest content in the world. thebasementcouch.substack.com

Episodes

  1. 07/27/2020

    Do The Right Thing; That Thing, That Thing, That Thing...

    Since the beginning of 2020, the country— and, frankly, the world, it seems— has been in a state of almost non-stop unrest. The ongoing COVID pandemic has launched the world into the worst economic turmoil since the Great Depression, with half the country being out of work, countless small businesses going under, and many being confined to their homes for safety. But things took a turn for the worst on May 25, 2020, when George Floyd was murdered at the hands of the Minneapolis Police after a store owner called 9-1-1 on him after he attempted to use a counterfeit $20 bill. This, along with the murder of Breonna Taylor, who a couple of months earlier was shot after Louisville Metro Police executed a no-knock search warrant in her home, and the murder of Ahmaud Arbery, who back in February was chased down and shot by a retired police officer and his son after they falsely suspected him of burglary, have since sparked countless protests across the United States. Minneapolis, Atlanta, New York City, and others have experienced everything from marches to riots and looting, with Seattle protesters even temporarily taking over a six block radius and declaring it a police-free, money-free autonomous zone. This time around, the podcast gets turned over to Noe Sorto, a Long Island resident of Salvadorian decent and aspiring teacher who has DJ’d at WUSB.FM for the past five or so years (Toasty’s Take-Over). With him are Julitza Zapata, a proud Peruvian and former writer for Her Campus Media, the feminist youth blog who’s staff was featured on Forbes’ 2019 30 under 30 list; and later Nirvani Williams, a Guyanese journalist and contributing writer for SEEMA, a magazine chronicling issues related to South Asian women, swaps in to continue the discussion. The three of them discuss what Latino’s and people of South Asian decent can do to combat racism— particularly in regards to what can be considered anti-blackness within the Latin/South Asian communities— as well has how to talk to your family and friends about America’s history and the reasons for the current unrest, and so much more. Songs featured: “Ш h ʌ ɾ Б ш ə ə и Ш h i z ɾ ᑯ ƨ” - H y p y k y t y, “Banned in D.C.” - Bad Brains, “Entrico” - Heinz Kiessling, “I Want To Thank You” - The Emotions, “Silver Spoon” - Bartichak, “You're Standing On My Neck” - Splendora, “ATF Theme Song” - Schooly D. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thebasementcouch.substack.com

    59 min
  2. 06/22/2020

    Are We Giving Comedy Too Much Credit?: On The Affects & Boundaries of Comedy

    Get ready to surf the web, because the WiFi waters are getting crazy! Welcome to “Downward Trending”, the podcast and column where we break down the vast subcultures of the internet. Whether it’s influencers, edgelord shitposters or prank-stars and social experimenters, we’re here to analyze, cover, critique and riff on them. Have you noticed something odd about Netflix’s comedy specials? A lot of the trailers either promote them as “Jokes of Mass Destruction! #TriggerWarning Snowflake!” or “No Balls, No Patriarchy, No Problem: A Female Comics Journey.” Even the specials themselves have a certain duality to them. Picture this, if you will: On one side, you’ve got loud towering men with aggressive and energetic deliveries. A bombastic stock music track plays in the background as he struts across the stage “telling it how it is” while leaving no survivors; and on the other, you have short-haired women with thick frame glasses offering humorous jokes and stories, but oftentimes also giving what is more comparable to a TED talk, wherein they mostly tell you about their lives, their trauma and their truths. If you want a literal example of this, watch the trailer to Bill Burr’s latest special Paper Tiger, which makes an effort to include a jump-cut of Burr talking about … what else? SAFE SPACES! HIPSTERS! MALE FEMINISTS! #METOO! Just as well, the trailer for Hannah Ghadsby’s special Nanette shows her standing firmly on stage, talking about her life and struggles as a LGBT woman living in the Western world, with the few jokes that are sprinkled about relating to the socio-political issues that apply to her situation. Advertising is about generating attention and profit. By highlighting the most controversial parts of their specials, Netflix aims to generate controversy, but also court certain audiences. Their actual methods are rather simple. According to Business Insider, “to build its U.S. social team of about 15 people, Netflix hired TV and movie buffs who were passionate about sci-fi or comedy, two key target areas for Netflix.” Netflix isn’t just hiring any old PR agents. They’ve reached out to the people on the inside: the fans. These people are presumably very online, and know more than anyone about what resonates with viewers, and what people will react to–– both positively and negatively. Netflix seems to be making the most of the current political moment. Their marketing and contextual molding of their specials reflects a recognition of the temperature in the room. It’s all just another symptom of the culture wars, the ongoing battle between ideals and values, between older generations and younger generations, and so on. The cultural rift can even be noted in the striking difference in critic to audience reviews on sites such as Rotten Tomatoes, where Dave Chapelle’s Sticks & Stones currently has an abysmal, “rotten” 35% critics score and a whopping 99% audience rating. Ghadsby’s Nanette is practically the inverse with a 100% critics score and a 22% audience score. Lucky for Netflix, there certainly is not a shortage of things to market on. At least within the more underground, independent circuit of comedy there exists at least some division. In September, Saturday Night Live announced three new cast members. One of which was Shane Gillis, a comic from Pennsylvania who describes himself as “white trash”. Following the announcement, journalists quickly surfaced multiple clips of Gillis on various podcasts repeatedly using the word “chi*k” and doing an exaggerated Chinese accent. This quickly resulted in his firing. Meanwhile, podcasts in the New York comedy circuit include Legion of Skanks, the self-identifying “most offensive podcast in the world” hosted by Luis J. Gomez, Dave Smith and “Big Jay” Oakerson, and Cum Town, a similar podcast hosted by Nick Mullen, Adam Friedland and Stavros Halkias. Their comedic stylings feature everything from ethnic accent impressions to jokes aimed at those with disabilities. That aside, the thing they both have in common is that they have garnered polarizing online followings for their irreverent, politically incorrect humor and equal opportunity offender attitudes. Both have faced criticism and pushback from a number of writers and commentators, such as Sadie Doyle. Legion of Skanks has faced similar criticism, but despite it has continued to grow in popularity, even launching its own festival that, just this past year, welcomed disgraced comedian Louis C.K. to a standing ovation, with many fellow comics, including writer/comedian Kath Barbadoro, criticising it as not only tone-deaf, but also a workplace safety issue. The question remains, though. How did things get to this point, and why? Are there any answers to be found? In the aftermath of Trump’s presidency, we have seen an uptick in commentary regarding the responsibility and role of comedy in society, as well as a larger number of controversies surrounding comedians. In August, 2017, The Establishment, a blog focusing on feminism and social justice, published an essay titled “How ‘South Park’ Helped Empower The ‘Alt-Right’”, which argued that the animated series in some way lead to the creation of the far-right movement. In March of that same year, The Atlantic ran a cover-story on Alec Baldwin, with an accompanying caption that read “Can Satire Save The Republic?” Articles like these place figures such as Alec Baldwin and Samantha Bee on a pedestal, framing them as key figures in the #Resistance. The SNL-Shane Gillis situation has been propelled into a culturally relevant topic thanks to articles like The Hollywood Reporter’s “Comedy’s Civil War: How an ‘SNL’ Firing Exposed a Growing Rift in Stand-Up”, to the point where even presidential candidate Andrew Yang took to twitter to give his two cents. There are a couple of arguments used to justify this emphasized importance. One is simple: people should be careful about what they say, especially those with a larger platform. Raphael Bob-Waksberg is the creator of the Netflix animated series “Bojack Horseman”. In an interview with VICE, Bob-Waksberg was asked about the value of political correctness and mindfulness in comedy. He responded: “I think most people who argue for what you might call political correctness, are not actually arguing for censorship. They’re arguing for self-control and self-restraint. They’re arguing for people to be conscious of the power they have, right? And I believe that I have a lot of power, as someone making popular entertainment. I do think we have to be careful about the art we put out. We want to make the argument that our art has power so we can’t then also say that it has no effect over people, these people are adults who can make their own decisions. I think the art we make influences people, and I think with that power comes great responsibility, to quote Spiderman.” This argument is not invalid. Everything is about time and place, and humor is no exception. “I don’t necessarily think anything is off limits,” Bob-Waksberg continues in the interview, “but you have to know who your audience is and know who you’re talking to and what kind of jokes you’re making.” Aside from that, like anything else, the first Amendment can be abused. Just because you can say something does not mean you necessarily should. This extends well beyond jokes. This can be seen as represented through platforms like 4chan 8chan, where people are virtually unregulated and are given carte blanche to say whatever they want, no matter how inappropriate, offensive or even harmful what they say actually is. One of the more tragic and radical examples of this would be Connor Betts, the 24 year old white male who posted a racially charged manifesto on 8chan before murdering 10 people, including his sister, in the streets of Dayton, Ohio this past August. Tying this back to humor, Betts was the frontman for a band called Menstrual Munchies, a band that prided itself on “ironically” preaching violent, crude lyrics about raping and abusing women. “Whereas I saw it as a joke— like, ‘Let’s play this and we’ll shock some people,’ and then the people that we know laugh — he didn’t see it as a joke,” says Jesse Creekbaum, his friend and bandmate, in an interview with VICE. “He was like, ‘F**k, yeah. We’re gonna do this.’ It’s like, Jesus Christ, how much of this was like real life for him?” This sort of dissociation with reality is sometimes referred to as irony poisoning. While other factors obviously played larger roles in Betts’ actions–– such as mental health and lax gun laws–– the correlation is hard to ignore. We can sit back and just say that the things he posted were a joke, but when the relationship between art and violence becomes near-direct, then it is no longer just art or just a joke or just words. It becomes a weapon. This is also noticeable with The Proud Boys, a group started by Libertarian commentator and VICE co-founder Gavin McInnes. After a supposed “joke” gone haywire, McInnes eventually made a call for violence against people on the left end of politics. The result was the group being placed on an FBI watchlist, and McInnes conveniently distancing himself from the movement all together. The other argument is that there is a thin-line between irony-bro edgelord and genuine hate monger, and the line is so thin that audiences cannot tell the difference. Take, for example, Deadspin’s feature on Barstool Sports’ PFTCommenter. The piece accuses PFTCommenter, a character parodying a loud mouthed, obnoxious, sexist, and overzealous sports bro, of providing Barstool and its founder Dave Portnoy a shield from criticism that they un-ironically embody those very characteristics, claiming that:  “…The real value of PFT Commenter

    1h 17m
  3. 05/15/2020

    GAMER 4 PRESIDENT! [Feat. Luke O'Neil, Jeremy Kaplowitz and Luke Taylor]

    Get ready to surf the web, because the WiFi waters are getting crazy! Welcome to “Downward Trending”, the podcast and column where we break down the vast subcultures of the internet. Whether it’s influencers, edgelord shitposters or prank-stars and social experimenters, we’re here to analyze, cover, critique and riff on them. This week, freelance writer Luke O’Neil, comedian and Hard Drive editor-in-chief Jeremy Kaplowitz and fellow comedian Luke Taylor join the podcast to talk about everything from satirizing gamer culture, to battling the alt-right online, to the powers of corporate social media accounts, plus more. I. Jeremy Kaplowitz Dreams of The First Gamer President Long Island native Jeremy Kaplowitz is the editor-in-chief and co-founder of Hard Drive, a satirical video game news website that branched off from The Hard Times, it’s punk rock focused parent. In addition to having a decent presence in New York’s comedy scene, his writing has also appeared in comedy websites such as Click-Hole. Jeremy has been picking up a lot of steam this past year. He recently went viral for his stand up set he preformed at Brooklyn venue Knitting Factory’s annual Halloween show, Shtick or Treat. Jewish arts & culture publication HeyAlma.com described it best in their write-up of the event: Comedians take the stage not as themselves but as a fellow comedian and perform a set in character. As Vulture reports, this year’s show, which took place on October 28, featured some truly excellent comedians in disguise, including a “Bernie Mac Sanders” mash-up. That night, Jeremy took two stage as Jerry Seinfeld in 1993, when Seinfeld was 39 and dating a 17 year old girl. The set went viral, garnering over 50,000 likes and eight thousand retweet’s on Jeremy’s twitter. One of the other viral endeavors that he’s embarked on would be acting as the “campaign manager” for Ace Watkins. Played by Hard Times contributor Phil Jamesson, the fictional presidential candidate who hopes to be elected America’s first gamer president. Writer Joe Amendola and I spoke to Jeremy via Skype about the Ace Watkins project, the hard realities of working in media, why The Hard Times works as a company, and how Netflix’s business model may be backfiring on its creators. You can also listen to Jeremy and fellow Hard Drive editor Mark Roebuck’s podcast, “The Super Mario Bros. Super Show! Show” on The Hard Times Podcast Network, as well as on any other platform you get podcasts. II. Luke O’Neil Talks About FOX News, Independent Media and Activism in Journalism. Luke O’Neil is a freelance writer and musician from Massachusetts. In the twenty-something years he’s worked as a writer, he’s accumulated bylines in publications such as VICE, The Boston Globe, The Guardian, and Esquire. Over the past couple of years, however, Luke has made the transition to independent media. He’s started his own substack publication called Welcome To Hellworld, where he covers the United States’ decaying social and political landscape. When he’s not doing journalistic work, he can sometimes be found preforming with emo band, No Hope/No Harm, for which he is the lead singer and songwriter. Luke was cool enough to hop on a Skype call with us back in July, 2019. We talked about his backstory, his early love for Rolling Stone, the relationship between activism and journalism, why he threw his hat into the newsletter arena, and his beef with Tucker Carlson. III. Comedian Luke Taylor Talks About Alt Comedy, Making Short Films and Corporate Mascots Luke Taylor is a L.A. based comedian who currently acts in the sketch group "The Shrimp Boys" and also does preform aces in Helltrap Nightmare, a live comedy show hosted by Sarah Squirm (Sherman). For anyone who keeps up with the alternative comedy world, Helltrap Nightmare may be a familiar name. It’s aesthetic is pure gross out and horror; if you’ve ever seen a Troma movie, then you have an idea of what I’m talking about. Luke also went soft viral last year after writing a VICE article in which he recounted being banned from Twitter for threatening to kill Mr. Peanut. Since then, Luke has been able to sneak his way back on the social media platform. Luke joins the podcast to talk making YouTube videos, doing live comedy with Helltrap, why Chicago is the best place to learn how to be a preformer, and what it's been like being banned from Twitter. Luke Taylor photo by Sarah Larson. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thebasementcouch.substack.com

  4. 05/01/2020

    RV There Yet?: The Upwardly Mobile Worlds of All Gas, No Brakes and KPISS.FM

    Get ready to surf the web, because the WiFi waters are getting crazy! Welcome to “Downward Trending”, the podcast and column where we break down the vast subcultures of the internet. Whether it’s influencers, edgelord shitposters or prank-stars and social experimenters, we’re here to analyze, cover, critique and riff on them. Andrew Callaghan is from a different Seattle than the one we know today. Growing up an only-child in the pre-gentrified Seattle of the 90s and 2000s, Andrew was largely unsupervised. He spent his adolescence wandering around the city sometimes for days at a time— embarking on his own adventures with friends as well as strangers. The experiences and interactions made with the diverse population of locals would inspire him to seek out and explore the lives of the underrepresented— both the beautiful and ugly sides. Andrew attended Loyola University in Louisiana, where he studied journalism— writing for his school’s paper and interning at local papers and magazines. At this time he became the co-creator and host of Quarter Confessions, an Instagram web series in which he interviewed drunk people in Bourbon street and aired out their deepest, darkest secrets on camera. While he maintains pride in the series, he does express some sympathy and regret in terms of how it affected his subjects lives. A little before this, however, he wrote a book. Titled All Gas, No Brakes: A Hitchhikers Diary, it chronicled his journey as he hitchhiked from St. Louis to Washington State, and features interviews with some of the eccentric personalities and interesting people he met along the way. Because he started writing a year after making the initial trip, he had to track down the people and ask them to re-tell their stories. Joe Amendola, a freelance writer as well as the co-host of this podcast, said it best in his book review for the Brigade USA literary blog: All Gas No Brakes is, in effect, a celebration of those on the margins of society: whether it be graffiti artists, recovering addicts engaged in dangerous professions, or upper-middle class black-sheep burdened by mental illness and too much familial wealth. When A.T traveled up the west coast of the United States, he too traversed the unseen inhabitants who exist in our culture’s billowing shadows. The book is a 60-page grab-bag of weirdness, generosity, and testaments to the invariable unpredictability of people in the era of Postmodernity. At a brief 61 pages, you could probably blow through it in two hours. And you’ll probably read it again. After the book proved successful, and following his eventual departure from Quarter Confessions, he got the idea to essentially combine the two projects into one. Thus, All Gas No Brakes was re-birthed as a man on the street series, wherein he explores the most interesting and bizarre aspects of our culture. Take for example, his most recent video in which he attends the California COVID-19 lockdown protests, or his coverage of the 2019 AVN expo— the largest Adult entertainment convention in the country. The way he edits the footage is noticeable to anyone who’s grown up with Vic Berger, H3H3 or Tim & Eric. Its stylized nature emphasizes and adds to a sense of insanity and delirium that seems to continuously be growing. When they’re at their best, these videos are able to give a first person view of America’s unmasked face. “It’s taking this peak behind the curtain of madness into these weird communities and odd beliefs that you just never thought would possibly exist,” says YouTuber Moist Critikal in a recent video. “It’s like [Andrew] is Willy Wonka and he’s inviting us into his chocolate factory to see all the crazy shit inside. […] What All Gas No Brakes does is the best form of journalism. It’s not actual journalism— like writing shit down— it’s better. It’s showing you these things; letting you see these things first hand as he was on the front line, as opposed to someone who was scouring twitter and then wrote an article about this.” Conceptually All Gas No Brakes draws comparisons to Sacha Baron Cohen’s Showtime series Who Is America? However, the difference here is that there’s no character, and the people at the forefront aren’t the same easy targets as idiot politicians. Andrew isn’t planking or baiting his subjects, he’s just presenting them as is, with a certain aesthetic flare added for flavor. Also, whereas Cohen’s series was a direct critique and satire, All Gas No Brakes doesn’t necessarily pass too much direct judgement on the people and events featured. Rather, it pairs Andrews reactions and personality with subtle production details to signal that ‘… yeah… we’re seeing this shit too.’ Back in July, 2019, myself and Joe Amendola sat down with Andrew while he was in New York. He was just about to embark on the road to film the series full time. We went deep into his origins, how he got into hitchhiking, how hipsters and tech bro’s have changed Seattle for the worse, and more! This episode was RECORDED LIVE FROM KPISS.FM !!! Shout out to the golden stream! From The Alley, Not The Valley: The Story of KPISS.FM, The People’s Internet Radio Station By: Conor Rooney & LJ Marrone You wouldn’t have had any idea that it existed if you didn’t know where to look. Formerly packed away haphazardly under the J/M/Z in the Bedford-Stuyvesant neighborhood of Brooklyn sat a small alleyway — locally referred to as “Punk Alley.” Teeming with life, its sides were lined with wholly independent shops and custom artwork. One peek down its long, narrow corridor and you were greeted with vibrant colors, a half-assembled mannequin, trinkets for sale in several scattered baskets and music emanating from at least one (probably several) storefronts. The businesses were housed in shipping containers, and they had all been repurposed into shops with makeshift doors and windows. Though the stores were transient, at one point there was a used book store (where you might be hard-pressed to find anything over a few bucks), a used record shop (specializing in the sale and collection of rare surf rock), a cassette-based experimental noise record label and, of course, KPISS: the resident pirate radio station. KPISS was andis as much a community effort as it is an independent one. It’s community-driven (most of the shows consist of local DJs, hosts and artists) and independent in that it’s fully self-sustaining (every official member of KPISS must pay a small membership fee). While traditionally, “pirate radio” might have referred to the wave of terrestrial FM radio stations that were broadcasting without license, the term has evolved into a catchall of sorts. Within the context of this article – we’re using the term as a phrase to describe any wholly independent radio station (whether internet or antenna) that serves a purpose and a community. Even though it’s not hosted on a traditional FM radio station, it lives online at kpiss.fm, and across most internet radio streaming services. Photo: Dalvin Aboagye Despite the emergence of technologies and services that one might assume would detract from traditional radio’s audience, it remains popular within the U.S. What sets internet radio apart is its non-reliance on federal regulations and a low overhead. KPISS operates within these parameters, and Sheri Barclay is the ringmaster. KPISS features a variety of content, from music to talk shows to whatever they want. Local DJ Jonny Katz described his passion for it best: “I also respected the feel of KPISS… something you could join while doing it by yourself. If you have access to the space then you really have an unlimited amount of ideas to try out.” I walked down Broadway on an early morning in May, 2018. The sun hasn’t yet made the day unbearable. I was on my way to meet Sheri; we agreed to meet at the studio. I was a block or two away when the streets started coming to life. It was one of the first nice days of the year. Art: Lauren Martin / @laurenmartin_studio The studio’s exterior was mostly plexiglass. The panel above the studio window was painted to resemble a radio’s dial, complete with knobs for AM, FM, volume and balance. Inside, leg room was sparse. The walls were lined with various pictures and other assorted objects such as a Lisa Frank-esque picture of a unicorn, an old Pepsi advertisement hanging above the DJ, an unopened fun-pack of colorful toothbrushes and, of course, a framed picture of our patron saint Tom Jones. “Everything you see is custom built,” Sheri said with a sense of pride. “There was no floor, just dirt. We built all of this pieces at a time.” “So where do you want to do this?” she asked me as she finished troubleshooting a recording session. She steps through her makeshift door and into the alley. She had long brown hair and was wearing a brown jacket over a shirt from one of her favorite local strip clubs. I’m not particular. “Anywhere, honestly,” I responded. “Okay, well, grab your stuff. I have an actual office down the street. It’s in a pizzeria.” She had a quid pro quo with Milly’s Pizzeria down the block.   Sheri is an interesting character. At 37, she currently lives in Brooklyn doing freelance audio work for podcasts, radio stations, media companies and brands. As a kid in Edmonton, Alberta, Sheri was exposed to the world of alternative artistic subculture. “I grew up in Canada, and I was introduced to the DIY scene at about 15 years old,” she said. “DIY in Canada is really serious, because Canada doesn’t have a culture, you really have to make your own everything.” As we sat there at Molly’s, eating pizza and shooting the shit, I asked her about a moment there that really stuck with her. Photo: Village Voice “Do you know Nardwuar?” she asked. “He created this whole thing from scratch and he started out on college radio. I saw

    1h 2m
  5. 04/01/2020

    A conversation with Dale W. Eisinger, former drummer for YVETTE and freelance writer

    Dale Eisinger decided to make his way to New York after reading an article in Stereogum. Born and raised in Boise, Idaho, Dale is a drummer and producer who is probably best known for the six years he spent as the drummer in the industrial rock band Yvette, as well as one of the members of House of Feelings, an indie record label, artists collective and show/party curator. Since leaving Yvette, he has embarked on a few projects: one being a solo project, Terminal Scout, and the other being one-half of the duo Mr. Boy along with his wife Embla Sveinsdottir-Eisinger; both acts being electronic/deep-house projects. When he is not making music, he often acts as a freelance reporter and critic for a bouquet of publications; from NY Daily News to Talkhouse to NBC New York to Pitchfork to VICE (where he wrote one of my personal favorite pieces, a feature on the usage of “smart drugs”). And when he’s not doing that, he’s working towards his masters at NYU, which he hopes to eventually spin into a potential career in academia. Bassist/producer Tuhin Chakrabarti (staff writer at Urban Gorillas) and I decided to hop on a Skype call with Dale to talk about a lot of things, including his theories relating what he describes as failures of the current American political system to the COVID-19 crisis, his artistic creative process when making music, how being a musician affects his ability to write about music, and a bunch more. If you want to follow Dale and his work, he can be found on Instagram, where he takes photographs of pedestrians, garbage and buildings. Tuhin can be found on Instagram, as well as on soundcloud and apple music where be produces music under the name “Bartichak”. Opening theme: “Pure of Heart” by Big Bite. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thebasementcouch.substack.com

    1h 15m
  6. 03/22/2020

    A conversation with Casper Kelly, Cartoon Network/Adult Swim writer/producer and creator of "Too Many Cooks"

    Casper Kelly has done a lot. He’s been a contributing writer for “Aqua Teen Hunger Force” and “Squidbillies”. He is the writer and director of “Too Many Cooks”, the viral 4AM short film produced by [adult swim] in 2014, as well as the creator of “Your Pretty Face is Going To Hell”. Prior to all of this, however, he was a copywriter for Cartoon Network, where he wrote & produced multiple promotional spots for the network. The most notable one arguably being “The Scooby Doo Project”, a ‘Blair Witch’ parody he co-produced with fellow CN writers Larry Morris and Steve Patrick. He later moved to [adult swim], where he worked on the second generation of promotional campaigns, before leaving all of it behind to become a show creator, starting with the short-lived [AS] series “Stroker & Hoop”. A while back I had the opportunity to speak to Casper over the phone. We talked about where he’s from and how he got into film/TV, how he ended up at Cartoon Network, and what the process of making promotional material was. TV networks from the 1980s to the 2000s showed the creative potential of on-air promotions Being a younger kid between the late ‘90s and throughout most of the first decade of the 2000s, one of the things that’s stuck with me the most is the television. Yeah, the shows were great, but what I’m talking about in this case is what came between the shows and the commercials. What I’m talking about are the on-air promotions. The very thing that tells you what you’re watching. Sometimes they’re referred to as “bumpers” or “bumps”. You may recognize them as the text that comes on screen before the commercials with a voice-over that says “COMING UP NEXT…” From their inception during the middle part of the 20th century, networks paid a decent amount of attention to the way that they presented themselves to the audience. The bumpers were seen as a way to get people in the mood for the entertainment they were about to watch. In a vague sense, they were like micro versions of a warm-up act at a live comedy event. This is something that would be kicked into overdrive in the 1980s, when networks such as Nickelodeon and Cartoon Network began crafting their promos to be more than just a promotional tool. They were used to create a persona around the network itself — to some extent, they even created a mini-universe. One of the best examples would arise in 2004, when Cartoon Network came out with their “CN City” campaign. The concept was simple. Various characters from the networks past and present, rendered in 2D, would interact with one another in the backdrop of a CGI metropolis. These promos ranged from short and sweet to extended and humorous. Even beforehand, going back as far as 1999, Cartoon Network utilized programming blocks like Cartoon Cartoon Fridays to create a sense of fictional camaraderie amongst the cast of characters that they housed. Longer promotions also took form. A segment called “Toon Dating” featured Daphne from ‘Scooby-Doo’ and Johnny Bravo engaging in a “The Dating Game” parody. Another short would feature the “Scooby-Doo’ gang in an eerie ‘Blair Witch’ parody. Near identical methods have been used by Nickelodeon. For example, in 2002, the channel premiered the “Nicktoons Summer Beach House,” a programming block where various Nickelodeon characters interacted with one another in a live-action Beach House in Encino, California. Sometimes you didn’t even need to have characters or skits. Sometimes the more abstract, conceptual approach works, too. One of the places that did this best was Adult Swim. Recently, I came across a compilation of their old promotions that aired in 2002 and 2006. Though they change greatly in that four-year period, the general vibe is still there. For example, during the first two years of the programming block (2001-’03), the promos consisted of live-action stock footage of senior citizens swimming in an indoor public pool. Over this, an off-screen lifeguard would yell out what shows were coming up next, as well as yell corrections at the elderly inhabitants. As time went on, they began to focus more heavily on using still imaging with obscure or alternative music layered over it, primarily from artists like Flying Lotus or the late Japanese producer, Nujabes. The role of these strange on-air promotions are best explained in a 2015 FADER article by Matthew Trammel, in which Adult Swim Head of Program Development Walter Newman explains: The bumps are the voice of the network, like your TV’s talking to you,” Walter explains. “We’re not pandering, like, ‘This is what young dudes like! Here’s the hot chick! Here’s the cool car!’ We’re just talking to them.” For example, when a dusting of snow rendered Atlanta traffic immobile this past February, a bump offered this first-hand account from the network’s ATL headquarters: “Some of us got stuck in traffic, had a 13-hour drive that ended in gridlock, left our car on the side of the highway, and immediately peed in the snow, capping the night off by writing Prince’s symbol in piss.” Cue the cut to the yellow-trailed snow. But the commercials for these channels shouldn’t be left out, as they did similar tactics as well. For example, in 2000, Nickelodeon and Cartoon Network did a cross-promotion in which Edd from “Ed, Edd, n’ Eddy” and Johnny Bravo infiltrate Nickelodeon to promote Cartoon Cartoon Fridays. The promo, written and produced by then Creative Director Steve Patrick, stylistically works in a similar method to the ways that their ads do. Even aside from just entertaining, they served as a purpose to help promote smaller artists. Jason DeMarco is the Creative Director and Vice President of On-Air Content at Adult Swim. He’s also the Co-Creator and Co-Head Writer for Toonami, the anime-centric block that airs on Cartoon Network/Adult Swim. In a 2017 Pitchfork interview, DeMarco says: It was a way to go to an independent label that normally wouldn’t get this kind of exposure and money and offer them that in exchange for us being able to use their catalog on our air. Between that and me buying original music from people like Flying Lotus and Clams Casino, we developed our on-air feel. For a while, DeMarco’s twitter bio even exclaimed: “Send me your music here and when I have time, I will listen.” And that sentiment still remains to this day. However, in 2019, a lot of this seems to have dissipated. Not just from Adult Swim, or Cartoon Network or Nickelodeon, but from networks in general. In a time where corporate advertising seems to be getting more and more sterile, this is to be expected. Since the 1970’s, corporate advertising has gotten progressively more and more standard and squeaky clean. The era of something like the famous “Whasssaaaap?!” Budweiser ad has been swapped with montage footage of ripped bros partying and sipping tallboys in slow-mo while something like Rev-Theory plays in the background. The creative spark of something like the famous Snowman-kid Campbell’s soup commercial has been swapped out in favor of disingenuous, pandering PSA’s from companies like Gillette and IBM. Why is this the case? Who knows. Some could argue it’s a matter of priorities and focus-group marketing morphing with the changing times. Others could argue that corporations have simply opted to choose a safer route to minimize any controversy. The safer and more algorithmically crafted, the better chance of someone being subconsciously hooked on said product. Nevertheless, as a direct result of this dissipation of creativity, we get more standardized and more generic aesthetics amongst visual media. Things like this still live on the internet, and even then, you can find most of these aforementioned promos on sites like YouTube, but the creative potential is being squandered in real time. There used to be effort put into engaging with the audience and showing that the company itself gives a shit about those watching, and is willing to go the extra mile. It’s things like this that have also gotten lost with a lot of the current wave of more standardized programming. Even going back to the music — how often do you watch a commercial where the music playing is the same pop tune or classic rock song that you’ve heard to death a thousand times over and under? At least with brands like Adult Swim — even to this day — they still try to maintain a certain artistic flair while also doing something to help the culture. Eccentric television promos are something that helped you get in the mood for a show. They allowed you to get that ready-set-go feeling. They also helped you ease into the weirder programming. But they also created an interesting window into alternative art. They gave you something to look at. They maybe even helped turn you on to some new music. Maybe they even helped push someone’s creative ambition up a notch. It’s a shame that we don’t really see as much of this anymore. It’s a shame that eccentricity and creativity have been overshadowed by statistics and focus group testing. Hopefully, networks are able to get back to their roots someday. This article originally appeared in the March, 2019 Spring issue of The Stony Brook Press. “Bumps” header image by Josh Joseph. Podcast featuring music by Bartichak. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thebasementcouch.substack.com

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