In this episode of “It’s a Customer’s World” podcast, host Andy Murray is joined by CPG and E-Commerce thought leader, Chris Perry. Their conversation provides education on essential terms to understand in the emerging space of Retail Media Networks.
Listen in to learn about the following terms and concepts in the context of Retail Media Networks:
03:17 RMNs
05:40 On-Platform
07:30 Off-Platform
11:30 PDP
13:34 Digital Shelf
15:36 DSP
20:15 DMP
22:15 Trade Desk
24:45 LiveRamp
28:00 First-Party Data
29:25 Clean Rooms
33:55 Segmentation in Retail Media
42:45 CPM
45:10 CPC
50:15 ROAS
50:52 ACOS
53:33 IROAS
56:33 Last Touch Attribution
57:16 Multi Touch Attribution
58:20 MMM
Information
- Show
- PublishedOctober 18, 2022 at 9:00 AM UTC
- Length1h 3m
- Episode28
- RatingClean