It's a Customer's World with Andy Murray
  • 10/18/2022
  • EPISODE 28
  • 1HR 3MIN

The Basics of Retail Media Networks with Chris Perry

It's a Customer's World with Andy Murray

In this episode of “It’s a Customer’s World” podcast, host Andy Murray is joined by CPG and E-Commerce thought leader, Chris Perry. Their conversation provides education on essential terms to understand in the emerging space of Retail Media Networks.

Listen in to learn about the following terms and concepts in the context of Retail Media Networks:

03:17 RMNs

05:40 On-Platform

07:30 Off-Platform

11:30 PDP

13:34 Digital Shelf

15:36 DSP

20:15 DMP

22:15 Trade Desk

24:45 LiveRamp

28:00 First-Party Data

29:25 Clean Rooms

33:55 Segmentation in Retail Media

42:45 CPM

45:10 CPC

50:15 ROAS

50:52 ACOS

53:33 IROAS

56:33 Last Touch Attribution 

57:16 Multi Touch Attribution

58:20 MMM

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