The Beer Rep Chats With

Martin Avis

The Beer Rep Chats With is your front-row seat to the UK’s independent beer scene. Join host Martin as he sits down with brewery founders and industry insiders to uncover the stories behind the pints — from recipe innovation and branding, access to market struggles, and community impact. Expect honest conversations, brewing insights, and a few laughs along the way. 

  1. Zapato Brewing & The Reality of UK Craft Beer with Matt Gorecki

    1D AGO

    Zapato Brewing & The Reality of UK Craft Beer with Matt Gorecki

    In this episode of The Beer Rep Chats With, Martin sits down with Matt Gorecki from Zapato Brewing to explore the realities of building an independent brewery in today’s UK beer landscape. Matt shares the story behind Zapato Brewing — from early days working in hospitality and beer festivals to launching a nomadic brewery, navigating the pandemic, and building a thriving taproom inside a converted Victorian mill in Marsden. The conversation dives into the challenges facing independent brewers today, including market saturation, the dominance of big brands on tap lines, the evolution of craft beer trends, and why balance and complexity matter more than hype. They also discuss collaboration culture, the rise and fall of double IPAs, British vs international hops, and Zapato’s plans to finally install their own brewing kit and expand production. If you’re interested in independent beer, brewing philosophy, or the future of the UK craft beer scene — this episode offers an honest and insightful perspective from someone deeply embedded in the industry. Links: Subscribe to the Podcast: https://linktr.ee/TheBeerRepChatsWith Zapato Website: https://zapatobrewing.com/ Have any questions about the show? Drop us a message! Support the show Instagram https://instagram.com/thebeerrepchatswith TikTok https://tiktok.com/@thebeerrepuk YouTube https://youtube.com/@thebeerrepchatswith Facebook https://facebook.com/thebeerrepchatswith

    42 min
  2. The Fab Four: Malt With Ben & Simon of Muntons

    12/15/2025 · BONUS

    The Fab Four: Malt With Ben & Simon of Muntons

    In the final episode of The Fab Four series, Martin sits down with Ben Saward and Simon Whittington from Muntons to explore the malt that shapes every beer we drink. They break down the malting process of steeping, germination, and kilning, and explain the differences between base malts, specialty malts, roasted malts, and adjuncts. The conversation dives into brewing science, malt extract, consistency, kernel size, modification, and how malt affects everything from lagers to hazy IPAs. Ben and Simon also talk openly about the challenges of the 2025 barley harvest, sustainability, regenerative farming, and the innovations Muntons are developing for malt extract. Whether you’re a pro brewer, an ambitious homebrewer, or simply a beer lover wanting to understand what’s in your glass, this episode is packed with knowledge and practical insight. Topics include: • How malt is made and why it matters • Base vs specialty malts and when to use each • The impact of weather and farming on barley quality • Sustainable malting and regenerative agriculture • Using malt extract for consistency and efficiency • Innovations in low/no-alcohol brewing A brilliant finish to The Fab Four series and essential listening for anyone in the beer world. Muntons Homebrewing Supplies: https://www.muntons.com/home-brewing-supplies/ Muntons History: https://www.muntons.com/history/ Have any questions about the show? Drop us a message! Support the show Instagram https://instagram.com/thebeerrepchatswith TikTok https://tiktok.com/@thebeerrepuk YouTube https://youtube.com/@thebeerrepchatswith Facebook https://facebook.com/thebeerrepchatswith

    55 min
  3. The Fab Four: Yeast With Paul Malcolm From WHC Lab

    11/10/2025 · BONUS

    The Fab Four: Yeast With Paul Malcolm From WHC Lab

    In this episode of The Beer Rep Chats With, Martin continues The Fab Four mini-series exploring the four core ingredients of beer, this time focusing on the unsung hero of brewing — yeast. Joining him is Paul Malcolm from WHC Lab, a biotechnology company based in Ireland that’s leading innovation in yeast and fermentation. Together, they dive deep into how yeast shapes the flavour, aroma, and mouthfeel of beer, and why it deserves far more recognition than it gets. Paul explains the differences between liquid and dry yeast, the science behind yeast selection, and how WHC’s cutting-edge research is helping brewers improve quality and consistency. They discuss yeast’s crucial role in the rise of low and no alcohol beers, the challenge of creating flavourful low-ABV options, and how new yeast strains are tackling body, balance, and mouthfeel. From ancient yeast discoveries to next-generation hybrids, this episode reveals just how dynamic and exciting the world of yeast really is. Whether you’re a brewer, beer geek, or curious drinker, you’ll come away with a new appreciation for the tiny organism that makes every pint possible. About WHC Lab: https://www.whclab.com/ All Podcast Episodes: https://thebeerrep.com/podcast-episodes/ Have any questions about the show? Drop us a message! Support the show Instagram https://instagram.com/thebeerrepchatswith TikTok https://tiktok.com/@thebeerrepuk YouTube https://youtube.com/@thebeerrepchatswith Facebook https://facebook.com/thebeerrepchatswith

    47 min

About

The Beer Rep Chats With is your front-row seat to the UK’s independent beer scene. Join host Martin as he sits down with brewery founders and industry insiders to uncover the stories behind the pints — from recipe innovation and branding, access to market struggles, and community impact. Expect honest conversations, brewing insights, and a few laughs along the way. 

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