22 episodes

What is The Bendy Show?
Bendy is the combination of 2 of the most fun Analyst Relations People in the World: Beth and Wendy. When you combine Beth and Wendy, you get Bendy. 2 Women who love to talk about AR and who will bend, but never break. We talk, we challenge each other, we make each other better.

Beth’s contact info:
beth@torriecommunications.com
@bethtorrie
https://www.linkedin.com/in/workingmom/

Wendy’s contact info
wendy@canopycommunication.com
@WLS26
https://www.linkedin.com/in/wendyshlensky/

Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support

The Bendy Show Wendy Shlensky and Beth Torrie

    • Business
    • 5.0 • 16 Ratings

What is The Bendy Show?
Bendy is the combination of 2 of the most fun Analyst Relations People in the World: Beth and Wendy. When you combine Beth and Wendy, you get Bendy. 2 Women who love to talk about AR and who will bend, but never break. We talk, we challenge each other, we make each other better.

Beth’s contact info:
beth@torriecommunications.com
@bethtorrie
https://www.linkedin.com/in/workingmom/

Wendy’s contact info
wendy@canopycommunication.com
@WLS26
https://www.linkedin.com/in/wendyshlensky/

Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support

    The Final Episode

    The Final Episode

    It's time to say goodbye. We have had fun and we've heard you enjoyed our episodes. Most of the content we expect will continue to be relevant. Thank you for listening.

    Thank you to our supporters and most of all our Guests:

    ●    Elena Hutchinson - Forrester Wave and

    Gartner MQ

    ●    Laura Erdem - Social Selling

    ●    Arthur Bailey - Learn side of AR

    ●    Ger Adlum - Collaborating with
    Marketing

    ●    Julius Hemingway - Career move
    from sales to AR

    ●    Steven Armstrong - Working at Amazon

    ●    Alyssa Gilmore - Business Benefits of AR

    ●    Jeff Roster - 5 Pieces of advice
    every founder needs to know about AR

    ●    Anjali Yakkundi -Product Marketing
    & AR, expertise from a former analyst


    If you wish to get in touch, please reach out to us:

    Beth’s contact info:

    beth@torriecommunications.com

    @bethtorrie

    www.linkedin.com/in/workingmom/



    Wendy’s contact info

    wendy@canopycommunication.com

    https://www.linkedin.com/in/wendyshlensky/


    ---

    Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support

    • 11 min
    Inside Forrester Wave and Gartner MQ ft. Elena Hutchison

    Inside Forrester Wave and Gartner MQ ft. Elena Hutchison

    Beth Torrie and Guest Elena Hutchison discuss best practices in major evaluations like Forrester Wave and Gartner MQ, and answer why these evaluations are so important.

    The duo breaks down the key pillars and shares best practices in the evaluations processes and even recommends ideal team formation.

    Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee

    Follow us on Social:

    The Bendy Show Website: https://www.thebendyshow.com/

    Beth’s contact info:

    Email: beth@torriecommunications.com Twitter: @bethtorrie

    Linkedin: www.linkedin.com/in/workingmom/

    Wendy’s contact info:

    Email: wendy@canopycommunication.com

    Linkedin:https://www.linkedin.com/in/wendyshlensky/

    Elena Hutchison

    https://www.linkedin.com/in/elenahutchison/

    Elena is taking taking on a limited number of Analyst Relations consulting clients, either to directly help with AR programs or for executive presence coaching for AR professionals - find her on her website: https://www.uprightar.com/


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    Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support

    • 34 min
    Gartner Cool Vendor: How Startups Can Earn this Coveted Award

    Gartner Cool Vendor: How Startups Can Earn this Coveted Award

    This episode Beth & Wendy discuss what every tech startup dreams of: How to become a Gartner Cool Vendor. Beth has had several clients become Cool Vendors. In starting her own company, Wendy immersed herself in understanding the nitty gritty of the Cool Vendor process. Listen as these Analyst Relations experts discuss their experiences with how becoming a Cool Vendor can shape your company’s story. 



    Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee



    Read Beth’s Cool Vendor companion blog post



    Check out additional Cool Vendor resources:

    Hank Barnes: Rethinking Categories

    Jim Hare: Insider Secrets to Becoming a Gartner "Cool Vendor" - Jim Hare (discussed in today’s episode)



    Follow us on Social:

    The Bendy Show Website: https://www.thebendyshow.com/



    Beth’s contact info: Email: beth@torriecommunications.com

    Twitter: @bethtorrie Linkedin: www.linkedin.com/in/workingmom/



    Wendy’s contact info: Email: wendy@canopycommunication.com

    Twitter: @WLS26 Linkedin: https://www.linkedin.com/in/wendyshlensky/




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    Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support

    • 28 min
    Learning with Leaders: Social Selling

    Learning with Leaders: Social Selling

    Wendy Shlensky interviews Laura Erdem

    Social Selling Linked In Course⁠

    LinkedIn Social Selling Pod with Laura Erdem

    Laura Erdem shares her wisdom regarding using analyst research as a sales person.

    Just like Analyst Relations, there are few shortcuts.  Personalization is really what makes social selling score!

     

    If you want to be considered for an interview,
    please contact:

    Wendy Shlensky

    wendy@canopycommunication.com

















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    Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support

    • 14 min
    Learning with Leaders: AWS AR (Amazon Web Services Analyst Relations) Director Arthur Bailey

    Learning with Leaders: AWS AR (Amazon Web Services Analyst Relations) Director Arthur Bailey

    Learning with Leaders

    Wendy Shlensky interviews Arthur Bailey, AWS AR Director

    Learn some expert moves from Arthur Bailey 


    Working with analysts on the learn side of AR


    Using AR to drive sales


    Demonstrating the value of Analyst Relations to stakeholders 



    If you would like to be considered as a guest for The Bendy Show, please contact 

    Wendy Shlensky, wendy@canopycommunication.com with your pitch






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    Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support

    • 19 min
    Creating collaboration with content marketing

    Creating collaboration with content marketing

    Wendy Shlensky interviews content marketer extraordinaire, Ger Adlum.

    We all want the same goal, creating collaboration with content marketing. 

    We want to uplevel our brand in the market.

    How can analyst relations and content marketers improve their relationships?

    Listen to this pod to get some ideas.

     

    If you want to be considered for an interview, please contact

    Wendy Shlensky

    wendy@canopycommunication.com

    +1 617 256 7363






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    Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support

    • 36 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

nss219 ,

A must listen for AR & PMM professionals

Great content, great delivery!

tori27516 ,

Passionate about working with Industry Analysts

This show is great if you want to learn about working with industry analysts like Gartner, Forrester,IDC and more. Whether you are a ceo, product marketer, SE, ,sales rep or AR leader- you will get some great value from this show.

Wendy NYC ,

Informative Pod to aid in learning Analyst Relations

t’s a delightfully fun podcast. If you know nothing about Analyst Relations, suggest you start with the Simplifying Analyst Relations episode and backtrack, move ahead. Beth and Wendy have great rapport, are fun to listen to and very informative. Anyone in Tech, whether executive, product or marketing, I expect would benefit from listening to The Bendy Show and learning tips.

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