14 episodes
The Bond. Marketing and Sales. The Bond.
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The Bond is about forming deeper customer connections in marketing and sales. In snack-sized episodes, experienced marketers Stuart Poignand and Imogen Arnold-Dunk from Poignand Consulting discuss the A-Z of winning contemporary marketing practices. Gain insights on becoming more mindful of your customers through relevance and authenticity. And learn how to grow in today’s hyper-competitive markets through robust strategy, process and technology. Check out poignand.biz to learn more about their marketing services and story.
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Improve your marketing with AI
Discover the game-changing impact of AI in marketing. Stu and Im discuss AI marketing technologies and explore how businesses can leverage AI to gain valuable insights into customer preferences and meaningfully engage with customers at scale.
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2024 marketing trends to help you grow
2024 presents business owners with a raft of opportunities and challenges as AI technology, buyer behaviour and economic conditions keep changing at pace. Im and Stu discuss the key trends that will help keep you ahead.
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Unlock the Potential: Mastering the Power of Facebook and Instagram Ads. Season 2. Episode 2.
Facebook and Instagram offer incredible opportunities for brands to find and connect with new customers but advertising on these platforms can feel confusing and sometimes overwhelming. Join seasoned marketers Stu & Im as they share invaluable insights and proven strategies for crafting successful ad campaigns on these powerhouse platforms.
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Why you can't ignore social media advertising. Season 2. Episode 1.
Did you know Gen Z consumers now use social media platforms for brand searches more than they use Google? Social media engagement is now ubiquitous across all market segments.
Join Im and Stu as they discuss why social media advertising must be on the agenda for brands.
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Digging deeper. Getting more from Google Ads - Part 2. Season 1. Episode 10.
In this, the second of a two-part series on Google Ads, Im and Stu dig deeper into the technical aspects that drive Google Ads performance. So you can extract more from your Ads budget.
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Make more of your Google Ads budget Part 1. Season 1. Episode 9
Google makes a lot of money from your Ads revenue, running to hundreds of billions of dollars. For the unwary marketer, it's like a drug that costs a lot and only satisfies when you're on it. So it pays to maximise the ROI of Google Ads and consider it part of a holistic organic and paid approach to search marketing. In this first of two-part focus on Google Ads, Im and Stu discuss the key foundation points.
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