The Bookcasting Podcast

The Bookcasting Podcast

A bi-weekly podcast with Ola and Tom Erik, sometimes with guests and authors. Mostly tech and business books.

  1. 02/04/2013

    Bookcasting Episode 21: Seth Godin's We Are All Weird

    What is happening to the so called mass market? Seth Godin has some answers and we discuss them on the latest episode of Bookcasting. They short answer: The mass market is fragmenting into ever smaller mass markets that nurture its own weirdnesses. Click to download mp3 file

  2. 01/20/2013

    Bookcasting Episode 20: Tom Clancy's Patriot Games

    Are you ready for a classic spy novel? Patriot Games is part of a series of novels about Jack Ryan. It's where you get all you expect. Action, cold-war-type plots and plenty of thrills. From the author of The Hunt for Red October and more recently Threat Vector. Click to download mp3

  3. 01/06/2013

    Bookcasting Episode 19: Devora Zack's Networking for People Who Hate Networking

    While extroverts find networking energising, introverts need to prepare physically and mentally before they are able to cope with networking events. Zack's book is about making the very valuable and rewarding activity of meeting new people available to the introvert half of us. Click to download mp3

  4. 12/22/2012

    Bookcasting Episode 18: Enrico Moretti's The New Geography of Jobs

    Silicon Valley has is the wealthiest region in the United States, while Detroit, MI is a desert city with marks of a distant prosperity. What is the relevance of geography in innovation and the job market. How does it affect productivity? What is the relevance for us at the other side of the Atlantic? Hear Ola and Tom Erik discuss these questions and more in this episode of The Bookcasting Podcast. Click to download mp3

    34 min

  5. 12/10/2012

    Bookcasting Episode 17: Steven Pinker's The Better Angels Of Our Nature

    Contrary to popular belief, we now live in the least violent times in human history. The Better Angels of our Nature is about the forces that helped us be less violent. Listen to Ola, Tom Erik and Qalbi talk about some of them on this episode of Bookcasting. Pinker devotes larger parts of the book to convincing you that violence has in fact declined. Still, we find his book most helpful when he discusses the so-called "Angels of our Nature", the four forces that contribute to our peace. These are empathy, self-control, moral sense and reason. Click to download mp3 $12.28

  6. 11/26/2012

    Bookcasting Episode 16: Sam Harris' Free Will

    According to Sam Harris, the concept of free will is an illusion. All our actions and decisions are a consequence of immense quantities of chaotically arranged physical events. Harris' book is important because it brings in a relatively fresh discipline, neuroscience, to look at old philosophical questions in new ways. The ethical implications of Harris' thesis are challenging. One may scientifically refute hate as a valid emotion, and some concepts of justice may have to be reconsidered. Today, Ola is joined by expert guest Tom Erik Støwer and expert biologist Qalbi Khan. Click to download mp3 $9.99

  7. 11/10/2012

    Bookcasting Episode 15: John Jantsch' The Referral Engine

    "The innovation that matters the most is usually a small improvement in an established product or service category executed elegantly." In this episode we discuss how to create a referral engine for your blog, and one advise is to make small elegantly executed steps, and always measure the effects. Click to download mp3

  8. 11/03/2012

    Bookcasting Episode 14: Eric Ries' The Lean Startup

    It's time to join the revolution and "genchi gembutsu" — go and see for yourself. Lean Startup is the lean philosophy applied  to startup. And a startup, according to Ries is anyone who is working on creating value with restricted knowledge of what will create value.  Experimentation is the key, not to success, but to learning, the KPI of Lean Startup. That's why we like this book so much. Buy the book on Amazon or get it for free with on audibletrial.com/bookcasting — sign up for the 30-day trial and search for The Lean Startup for your first free book. Click to download mp3 $17.16

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A bi-weekly podcast with Ola and Tom Erik, sometimes with guests and authors. Mostly tech and business books.

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