The Bootstrapped Marketer

Bastien Paul
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  • MARKETING
  • UPDATED WEEKLY

The Bootstrapped Marketer is a no-fluff, straight-to-the-point podcast for marketers, founders, and sales pros who want to grow without wasting time or money. I’m Bastien, co-founder of Hublead, and here, I share everything I’ve learned (and am still learning) about marketing, sales automation, outbound, and making HubSpot work for you.

Episodes

  1. 02/11/2025

    Drowning in sales tools?

    The Bootstrapped Marketer

    5 min

  2. 02/07/2025

    Define ROI

    Welcome to Bootstrapped Marketers, the podcast where I, Bastien Paul, co-founder of Hublead, share everything I’m learning about marketing, sales, and scaling a business. 🚀 In today’s episode, we’re diving into ROI (Return on Investment)—what it really means, how to calculate it properly, and why your formula matters more than you think. 💰 Key Takeaways: ✔️ Why LTV / CAC (Lifetime Value ÷ Customer Acquisition Cost) is my go-to ROI formula ✔️ How to calculate CAC properly (Hint: Don’t forget s...

    6 min

  3. 12/06/2024

    How to Stay Focus

    The Bootstrapped Marketer

    10 min

  4. 11/23/2024

    Should you learn how to code?

    The Bootstrapped Marketer

    4 min

  5. 11/15/2024

    Lead Scoring vs Fit Scoring

    The Bootstrapped Marketer

    5 min

  6. 11/13/2024

    Align with your sales

    The Bootstrapped Marketer

    5 min

  7. 11/08/2024

    Grow Your Skills

    Welcome to the first episode of The Bootstrapped Marketer! I’m Bastien Paul, co-founder of Hublead, and I’m here to share my journey, insights, and the strategies that have helped me grow as a self-taught marketer. In this episode, I dive into my experience building marketing skills from scratch—from outbound and inbound tactics to SEO, ads, partnerships, and branding. I also share practical ways you can level up your skills, like connecting with peers, building a strong network, and consist...

    5 min
  • 7 Episodes

About

The Bootstrapped Marketer is a no-fluff, straight-to-the-point podcast for marketers, founders, and sales pros who want to grow without wasting time or money. I’m Bastien, co-founder of Hublead, and here, I share everything I’ve learned (and am still learning) about marketing, sales automation, outbound, and making HubSpot work for you.

Information

  • Creator
    Bastien Paul
  • Years Active
    2024 - 2025
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © Bastien Paul
  • Show Website
    The Bootstrapped Marketer